Download - Dermot McArdle, Gaelic Football Drills DMX Dublin 2014 - Building a Digital Sports Coaching Business

Harnessing the Power of the

Internet to Build a Sports

Coaching Business

Dermot Mc Ardle

GaelicPerformance 2014

Who am I? Dermot Mc Ardle BA, HDip Ed, Msc Computing, Dip Sports

Science

Former Teacher

Played with Monaghan Gaelic Footballers for 15 years(96-

2011)

Director GR8 Entertainment ( Started in 2007)

Owner of GaelicPerformance

Currently in the process of becoming an Entrepreneur


www.gaelicfootballdrills.com

Gaelic Football Drills is simply a library of

animated coaching drills that Gaelic Football

Coaches can view and use in their own

training sessions


How did GFD get to where it is

today?


The First Great Vision – Everybody

needs this Coaches would spend hours creating drills and games

WRONG

Coaches would share these games with each other by emailing files

WRONG

Coaches would pay me for the privilege of creating content by purchasing software

WRONG

Conclusion – Most Coaches(people) were not creators, they were consumers


The First Pivot – 99 Animated

Drills and Conditioned Games Launched in December 2007

Why 99

ReLISTaship ( FREE Content, thanks Halifax)

My first Unbeatable offer (49/149/christmas/only 100)

The power of the internet for “Entrepreneurship” (Story)

Sold 2000 DVDs

Conclusion: Coaches(people) could not resist the unbeatable

offer from somebody they trusted


The Second Pivot - Recurring The Sales slowed

A Recurring Model was the only way to go….How could this

be done?????????


The GFD Model Drive Traffic

Capture Email ( Landing Page)

DRIP

Direct Sales


Drive Traffic Google Keyword Tool ( 1200)

Choose domain

WOM

Affiliate


Capture Email – Start your Relistahip

Landing Page

Clear Call to Action

Proof from External Sources

A taste of what they are going to get, and a great reason to give

you their email

Exclusivity / Lucky to get in

As few steps/details as possible


DRIP DIRECT – 1 new piece every day

RELEVANT – New ideas are what these coaches want

INTERESTING – They need to be worth using or talking

about

PERSISTENT – Keeping the discipline to keep producing

even when sales are not happening


DIRECT SALES

QUESTIONS
