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Dermot McArdle, Gaelic Football Drills DMX Dublin 2014 - Building a Digital Sports Coaching Business
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Transcript of Dermot McArdle, Gaelic Football Drills DMX Dublin 2014 - Building a Digital Sports Coaching Business
Harnessing the Power of the
Internet to Build a Sports
Coaching Business
Dermot Mc Ardle
GaelicPerformance 2014
Who am I? Dermot Mc Ardle BA, HDip Ed, Msc Computing, Dip Sports
Science
Former Teacher
Played with Monaghan Gaelic Footballers for 15 years(96-
2011)
Director GR8 Entertainment ( Started in 2007)
Owner of GaelicPerformance
Currently in the process of becoming an Entrepreneur
GaelicPerformance 2014
www.gaelicfootballdrills.com
Gaelic Football Drills is simply a library of
animated coaching drills that Gaelic Football
Coaches can view and use in their own
training sessions
GaelicPerformance 2014
GaelicPerformance 2014
How did GFD get to where it is
today?
GaelicPerformance 2014
The First Great Vision – Everybody
needs this Coaches would spend hours creating drills and games
WRONG
Coaches would share these games with each other by emailing files
WRONG
Coaches would pay me for the privilege of creating content by purchasing software
WRONG
Conclusion – Most Coaches(people) were not creators, they were consumers
GaelicPerformance 2014
The First Pivot – 99 Animated
Drills and Conditioned Games Launched in December 2007
Why 99
ReLISTaship ( FREE Content, thanks Halifax)
My first Unbeatable offer (49/149/christmas/only 100)
The power of the internet for “Entrepreneurship” (Story)
Sold 2000 DVDs
Conclusion: Coaches(people) could not resist the unbeatable
offer from somebody they trusted
GaelicPerformance 2014
The Second Pivot - Recurring The Sales slowed
A Recurring Model was the only way to go….How could this
be done?????????
GaelicPerformance 2014
The GFD Model Drive Traffic
Capture Email ( Landing Page)
DRIP
Direct Sales
GaelicPerformance 2014
Drive Traffic Google Keyword Tool ( 1200)
Choose domain
WOM
Affiliate
GaelicPerformance 2014
Capture Email – Start your Relistahip
Landing Page
Clear Call to Action
Proof from External Sources
A taste of what they are going to get, and a great reason to give
you their email
Exclusivity / Lucky to get in
As few steps/details as possible
GaelicPerformance 2014
DRIP DIRECT – 1 new piece every day
RELEVANT – New ideas are what these coaches want
INTERESTING – They need to be worth using or talking
about
PERSISTENT – Keeping the discipline to keep producing
even when sales are not happening
GaelicPerformance 2014
DIRECT SALES
QUESTIONS
GaelicPerformance 2014