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Page 1: Dell Marketing Masters But Not So Much Product Management (Slides)

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Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

Dell Marketing

Masters But Not

So Much Product

Management

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Page 2: Dell Marketing Masters But Not So Much Product Management (Slides)

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The Dell

Marketing Machine

Has Learned

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That it Doesn’t

Matter How Good

Your Marketing is

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If the Product

No Longer

Resonates With its

Audience or Fulfills

One of Their Needs

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Large Organization

= Less Agility

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The Retirement

of Products is a

Normal Part of the

Product Lifecycle;

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It Just Seems

That They May

Have Been Caught

Out on This One

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Logistically

They Have the

Infrastructure

to Move Fast,

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But Having This

Ability Ties Them

Into Contracts

That May Make it

Less Easy

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to Switch Product

Lines, Especially

When the Market

Alters Course at

Breakneck Speed

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What Can a Small

Business Do?

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It's Important to

Have a Product

Roadmap in Place

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and to Make Sure

That You Do

Regular Reviews

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Take a Good Look

at How Dell

Marketing

Approaches

Their Efforts—

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Learn From

Their Social Media

Marketing and

Their Web Presence

as a Whole

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I'm a Fan of Both

Dell’s and Intel's

Social Media

Marketing

Programs;

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Whom Do You

Admire in

This Space?

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Share Your

Favorites With Us

in the Comments

Section

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Download this

Free Special Report Now at

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Recommended Reading:

Top 10 IT Marketing Strategies

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