Dell Marketing Masters But Not So Much Product Management (Slides)
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http://ITMarketingIdeas.com SUMMARY SLIDES: The Dell marketing machine leads the technology marketing space, but you must ensure that you're aligning your product roadmap with market needs or your marketing efforts will fail. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.
Transcript of Dell Marketing Masters But Not So Much Product Management (Slides)
SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Dell Marketing
Masters But Not
So Much Product
Management
Creative Commons Image Source: Flickr BUILDWindows
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The Dell
Marketing Machine
Has Learned
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That it Doesn’t
Matter How Good
Your Marketing is
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If the Product
No Longer
Resonates With its
Audience or Fulfills
One of Their Needs
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Large Organization
= Less Agility
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The Retirement
of Products is a
Normal Part of the
Product Lifecycle;
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It Just Seems
That They May
Have Been Caught
Out on This One
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Logistically
They Have the
Infrastructure
to Move Fast,
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But Having This
Ability Ties Them
Into Contracts
That May Make it
Less Easy
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to Switch Product
Lines, Especially
When the Market
Alters Course at
Breakneck Speed
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What Can a Small
Business Do?
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It's Important to
Have a Product
Roadmap in Place
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and to Make Sure
That You Do
Regular Reviews
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Take a Good Look
at How Dell
Marketing
Approaches
Their Efforts—
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Learn From
Their Social Media
Marketing and
Their Web Presence
as a Whole
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I'm a Fan of Both
Dell’s and Intel's
Social Media
Marketing
Programs;
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Whom Do You
Admire in
This Space?
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Share Your
Favorites With Us
in the Comments
Section
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Creative Commons Image Source: Flickr BUILDWindows
