DATAFLOW & SOCIAL SEEDERPartners in crime for digital word-of-mouth
DIGITAL WORD-OF-MOUTH
Social Seeder provides an online platform that makes it really easy to activate internal stakeholders and external fans to spread brand messages on social media, allowing to build buzz through digital word of mouth.
It’s advocacy made easy!
GOAL STATEMENT DATAFLOW“Recruit 2 new
colleagues for the HR
departmentwith a specific profile
in a low cost but highly efficient way”
ANALYSIS OF THE SITUATION
Setting up a search for a job profile takes time and recruitment companies that can speed up the process charge high fees.
DataFlow went searching for a creative solution to spread their RAF project with the aim of recruiting at a low cost for a specific HR profile with greater involvement of their department.
THE SOLUTION: ADVOCACY
Is an expert on your product or service and can be a credible spokesperson for your company
At its core, employee advocacy is the promotion of an organization by its staff members. An employee advocate is someone who:
Generates positive exposure and raises awareness for a brand through digital media or offline channelsRecommends a company’s products or services to a friend or family member
Represents the best interests of the company both internally and externally
Can help build employee ownership of the organization GENERATES
BRAND EXPOSURE
EMBODIES COMPANY’S BEST
INTEREST
EMPLOYEE ADVOCACY
1
2
3
4
5
RECOMMENDS PRODUCTS &
SERVICES
Manage and create teams and campaigns in one tool: Social Seeder
Departments were composed into teams with Star Wars themed names
Ambassadors would spread several campaign messages through social media platforms: Facebook, LinkedIn, Twitter, Google+,…
The team with the best analytics would receive teambuilding budget
The target page provided a recruitment form
Timeline of three weeks
PROJECT DESCRIPTION
IDENTIFY AND RECRUIT
EMPLOYEES AS AMBASSADORS
1COMPOSE A SOCIAL
MEDIA MESSAGE(in this case for the job post)
2ACTIVATE YOUR
EMPLOYEE ADVOCATES /
BRAND AMBASSADORS
3
CONVENIENT SHARING
4ANALYSE
YOUR RESULTS
5OPTIMIZE FUTURE
CAMPAIGNS
6
SOCIAL SEEDER FLOW
47
AMBASSADORS INVITED TO SHARE
33
AMBASSADORS THAT ACTUALLY
SHARED
167
TOTAL SHARES
REACH UNIQUE HITS
5128
1989
SOCIAL SEEDER INSIGHTS
AMBASSADOR NETWORK STRENGTH
13,31 hits per seed
39,25 hits per seeder
2,20 shares per seeder
DATAFLOW INSIGHTS
Their recruitment form got 1989 hits
46 People applied for the job through the recruitment page
15+ people did second round interviews
2 people got hired
All colleagues were able to take part in the recruitment process
Gamification made it fun
A great ROI in comparison to other recruitment processes
Brand awareness on social media
Integration of Social Seeder in the company
CONCLUSION
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