DATAFLOW & SOCIAL SEEDERPartners in crime for digital word-of-mouth

DIGITAL WORD-OF-MOUTH

Social Seeder provides an online platform that makes it really easy to activate internal stakeholders and external fans to spread brand messages on social media, allowing to build buzz through digital word of mouth.

It’s advocacy made easy!

GOAL STATEMENT DATAFLOW“Recruit 2 new

colleagues for the HR

departmentwith a specific profile

in a low cost but highly efficient way”

ANALYSIS OF THE SITUATION

Setting up a search for a job profile takes time and recruitment companies that can speed up the process charge high fees.

DataFlow went searching for a creative solution to spread their RAF project with the aim of recruiting at a low cost for a specific HR profile with greater involvement of their department.

THE SOLUTION: ADVOCACY

Is an expert on your product or service and can be a credible spokesperson for your company

At its core, employee advocacy is the promotion of an organization by its staff members. An employee advocate is someone who:

Generates positive exposure and raises awareness for a brand through digital media or offline channelsRecommends a company’s products or services to a friend or family member

Represents the best interests of the company both internally and externally

Can help build employee ownership of the organization GENERATES

BRAND EXPOSURE

EMBODIES COMPANY’S BEST

INTEREST

EMPLOYEE ADVOCACY

1

2

3

4

5

RECOMMENDS PRODUCTS &

SERVICES

Manage and create teams and campaigns in one tool: Social Seeder

Departments were composed into teams with Star Wars themed names

Ambassadors would spread several campaign messages through social media platforms: Facebook, LinkedIn, Twitter, Google+,…

The team with the best analytics would receive teambuilding budget

The target page provided a recruitment form

Timeline of three weeks

PROJECT DESCRIPTION

IDENTIFY AND RECRUIT

EMPLOYEES AS AMBASSADORS

1COMPOSE A SOCIAL

MEDIA MESSAGE(in this case for the job post)

2ACTIVATE YOUR

EMPLOYEE ADVOCATES /

BRAND AMBASSADORS

3

CONVENIENT SHARING

4ANALYSE

YOUR RESULTS

5OPTIMIZE FUTURE

CAMPAIGNS

6

SOCIAL SEEDER FLOW

47

AMBASSADORS INVITED TO SHARE

33

AMBASSADORS THAT ACTUALLY

SHARED

167

TOTAL SHARES

REACH UNIQUE HITS

5128

1989

SOCIAL SEEDER INSIGHTS

AMBASSADOR NETWORK STRENGTH

13,31 hits per seed

39,25 hits per seeder

2,20 shares per seeder

DATAFLOW INSIGHTS

Their recruitment form got 1989 hits

46 People applied for the job through the recruitment page

15+ people did second round interviews

2 people got hired

All colleagues were able to take part in the recruitment process

Gamification made it fun

A great ROI in comparison to other recruitment processes

Brand awareness on social media

Integration of Social Seeder in the company

CONCLUSION