CUTTING THROUGH THE CLUTTERHOW TO GET MY STORY/ORGANIZATION ON THE AIR
COVER ALL YOUR BASES
TRADITIONAL STILL MATTERS… BUT….
HOW WILL YOU STAND OUT?PITCHING THE STORY
CAN’T BE ABOUT YOU - MAKE IT ABOUT AUDIENCE BENEFIT
WATCH FOR THE BIG ISSUES FACING YOUR COMMUNITY YOUR STATE THAT CONNECT WITH YOUR CAUSE
BUILD RELATIONSHIPS WITH REPORTERS WHO ARE THE RIGHT FIT AND NEWS MANAGERS
HOW TO STAND OUT
YOU CAN HELP THEM!REPORTERS WITH DEADLINES AND STORY IDEA PRESSURE
PAY ATTENTION TO THE NEWS
REACT WITH FACTS/ PERSPECTIVE/INTERVIEW POSSIBILITIES/STUDIES
PROVIDE EXPERTS
BE READY!
MORNING ASSIGNMENT MEETINGS
AFTERNOON PLANNING MEETINGS
NEWSCASTS
REPORTERS WORKING THROUGHOUT DAY TO GENERATE NEXT DAY IDEA
UNDERSTAND NEWS DEADLINES
STUDY THE NEWS PRODUCT
Know where you belong
Look for brand clues
Look for specialty reports
Get to know someone at station
Think out of the box!
FIND THE RIGHT PEOPLE TO FOLLOW
Head to websites that can help you connect
FIND WAYS TO WORK TOGETHER
LOOK FOR PARTNERSHIP OPPORTUNITIES
THINK ABOUT YOUR HASHTAGTELL THEM ABOUT YOUR TWITTER CHAT
BROADCAST YOUR OWN EVENTSTELL THEM ABOUT YOUR LIVESTREAM
BE WEBCAM READY!DO YOU HAVE A WEBCAM?
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