CUTTING THROUGH THE CLUTTERHOW TO GET MY STORY/ORGANIZATION ON THE AIR

COVER ALL YOUR BASES

TRADITIONAL STILL MATTERS… BUT….

HOW WILL YOU STAND OUT?PITCHING THE STORY

CAN’T BE ABOUT YOU - MAKE IT ABOUT AUDIENCE BENEFIT

WATCH FOR THE BIG ISSUES FACING YOUR COMMUNITY YOUR STATE THAT CONNECT WITH YOUR CAUSE

BUILD RELATIONSHIPS WITH REPORTERS WHO ARE THE RIGHT FIT AND NEWS MANAGERS

HOW TO STAND OUT

YOU CAN HELP THEM!REPORTERS WITH DEADLINES AND STORY IDEA PRESSURE

PAY ATTENTION TO THE NEWS

REACT WITH FACTS/ PERSPECTIVE/INTERVIEW POSSIBILITIES/STUDIES

PROVIDE EXPERTS

BE READY!

MORNING ASSIGNMENT MEETINGS

AFTERNOON PLANNING MEETINGS

NEWSCASTS

REPORTERS WORKING THROUGHOUT DAY TO GENERATE NEXT DAY IDEA

UNDERSTAND NEWS DEADLINES

STUDY THE NEWS PRODUCT

Know where you belong

Look for brand clues

Look for specialty reports

Get to know someone at station

Think out of the box!

FIND THE RIGHT PEOPLE TO FOLLOW

Head to websites that can help you connect

FIND WAYS TO WORK TOGETHER

LOOK FOR PARTNERSHIP OPPORTUNITIES

THINK ABOUT YOUR HASHTAGTELL THEM ABOUT YOUR TWITTER CHAT

BROADCAST YOUR OWN EVENTSTELL THEM ABOUT YOUR LIVESTREAM

BE WEBCAM READY!DO YOU HAVE A WEBCAM?

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