HAPPY
CUSTOMERS
cu jo .obung i .com/en
CUSTOMER EXPERIENCE CLOUD
CUJO IS THE CUSTOMER EXPERIENCE CLOUD WHICH DIGITIZES THE CUSTOMER'S JOURNEY.
THE PLATFORM ENABLES A DETAILED ANALYSIS OF YOUR CUSTOMER TRANSACTIONS, CUSTOMER CLASSIFICATION
AND BEHAVIORAL PREDICTION, USING AI-BASED ALGORITHMS FOR TARGETED COMMUNICATION
AND PERSONALIZED OFFERS.
CUSTOMER JOURNEY
DIGITIZATION – INNOVATIVE
CUSTOMER EXPERIENCE
“KNOW YOUR CUSTOMER”
USING
SELF-SERVICE-BI
MARKETING CAMPAIGN
PERFORMANCE
BOOSTER
Your customers will fall in love with you:
Regardless of which sales channel, they
will experience personal contact and a
seamless, innovative shopping
experience. Personalized offers, tailored
to the customer's individual preferences,
modern contact methods, e.g. location
based real-time advertising via push
notifications.
Do you really know your customers? Take
advantage of 360° views of every single
customer through the integrated Self-
Service BI. Discover and define buyer
groups and speak specifically to them
using individual strategies, such as:
Specific product enthusiasts, regular
customers, occasional buyers, young
customers, new customers.
Data Driven Marketing. Target groups
enhance the relevance of your
campaigns. Flexible coupons and
discount functions increase your
marketing action radius. Target groups
and marketing automation improve
marketing efficiency.
CUJO FACTS
10 500,000 10,000,000
USED IN OVER 10
COUNTRIES
MORE THAN 500,000
REGISTRATIONS
MORE THAN 10,000,000
TRANSACTIONS
360° CUSTOMER INSIGHTS
& ANALYTICS
LOYALTY
ENGINE
Evaluate the multichannel purchase history of your
customers, right down to individual transactions - with a
360° customer and business view.
Reward your customers' loyalty. They can earn
loyalty points with every off-line or online purchase,
pay with loyalty points or obtain status benefits.
CUSTOMER CLASSIFICATION
AND PREDICTION AGENT
REAL-TIME CUSTOMER
TOUCH-POINT INTEGRATION
Make use of the customers' fully automated and
dynamic real-time classification based on criteria
you deem important.
Integrate CUJO into all customer interaction points
to create a unified shopping experience.
COUPON
FUNCTIONALITY
SINGLE SIGN-ON & SOCIAL
MEDIA INTEGRATION
Quickly and easily create your own discount
promotions and play them throughout
all sales channels.
With single sign-on and social media
integration, you can give your customers the
quickest possible access.
CLOSED LOOP
REPORTING
BEST-OF-BREED APPROACH
TO CAMPAIGN MANAGEMENT
SYSTEMS
Immediate and continuous measurement of
your campaign's success - from
communication start to the final sales
transaction.
With fully automatic near-time adapters, you
can integrate your preferred campaign
management system easily.
360° CUSTOMER INSIGHTS & ANALYTICS
BENEFIT FROM COMPREHENSIVE, CENTRALIZED DATA AND OFFER YOUR CUSTOMERS
SUITABLE PROMOTIONS AT THE RIGHT MOMENTS
360° view of customers and
businesses:
Data Diversity
Closed Loop Reporting:
Variety of evaluation options
Ad hoc vs. automation:
Self-Service BI:
Security
Central data:
With CUJO, all data can be collected and evaluated, from classic turnovers to product and personal data -
down to an individual transaction level, keeping in line with the motto: Everything can be done - nothing must
be done.
Data diversity offers you maximum flexibility. With our professional advice, we accompany you in determining
the business-relevant KPIs and to provide corresponding target data.
"How successful was my campaign?" Measure the success of your campaigns immediately - from
communication start to final transaction - in real time.
In addition to standard evaluations, you can also monitor your customers' loyalty and coupon systems: Does
anyone abuse the loyalty system? How well does the program appeal to customers? How many points are
currently in circulation? Do we need to offer more appealing bonuses and gifts?
Reports can be created and sent ad hoc or automated.
You can use the innovative Microsoft Power BI analytics tool to create attractive, interactive reports and send
them to various user groups.
Security and dedicated access rules are standard with CUJO.
Central data is a major advantage for quick and detailed analysis.
LOYALTY ENGINE
A FLEXIBLE CUSTOMER LOYALTY SYSTEM
FOR GENERATING NEW CUSTOMERS AND ESTABLISHING LONG-TERM RELATIONSHIPS
The customer can:
Flexibility - customizable
Easy 2 Use:
· Collect points
· Get benefits, e.g. discounts, gifts or bonuses
· Achieve a status - and get different benefits accordingly
· Free rule definition - also country-specific: rules of point redemption can be freely defined. Rules can vary
among countries.
· The number of status levels is freely definable: You can subdivide your loyalty customers into three classic
levels (e.g. "bronze-silver-gold") or reduce / increase the number of levels according to your requirements.
· You are just as flexible in terms of naming and color coding the status level.
· Easy handling at the POS: The POS systems only need to be connected - and you are GO!
· Handy: No local adaptation to the POS systems needed. The logic is implemented via interfaces.
· Back-Up: Even in case of a temporary POS problem, a customer's points journal is up to date. Transactions are
stored and so are loyalty and status points.
COUPON FUNCTIONALITY
DISCOUNTS, ONLINE- AND OFFLINE-COUPONS,
FLEXIBLE PROMOTION AND REDEMPTION SYSTEM
Dynamic, individually
configurable options
Multi-Channel
2 possible processes
EXTRA
· You can define different conditions, e.g. customer groups based on different criteria (frequency, turnover,
preferences, gender, age...).
· The way of redemption can also be flexibly configured, e.g.: redeemable in countries, branches, online
or offline.
· Very detailed and flexible configuration
· Configurable by the marketing team itself by simply clicking buttons on a clearly structured user interface.
· Coupons can be used in various channels, e.g. mobile app, Web Shop, POS systems.
· The coupons and discounts can be flexibly played and redeemed via different channels (online, shop,
kiosk terminal...).
· Customer check-out (POS or e-commerce) Coupon/discount will automatically trigger and register
the coupon or discount.
· The customer receives a coupon and can decide whether he wants to redeem it or not.
It is possible to define group discounts, e.g. for certain companies or events.
CUSTOMER CLASSIFICATION & PREDICTION AGENT
AI-DRIVEN CLUSTERING, LABELING, PRODUCT & COMMUNICATIONAL RECOMMENDATION
Freely definable
Clustering
Labeling
Product Recommendation
Communication
Recommendation
Up-to-date
How do I want to classify customers? Which groups do I want to target?
· E.g. RFM segmentation (recency, frequency, monetary)
· AI algorithms automatically and continuously evaluate customers, according to certain criteria and assign
them to clusters.
· The number and type of weighed criteria are freely definable.
· Using these clusters, marketing can easily choose target groups whom they want to address their
campaigns to.
The customer can also have freely, automatically assigned, defined labels - e.g. particular product group
enthusiast, app user, purchasing time frame, children, etc. Similar to clustering, the dynamic labeling is done in
real time and can be used in marketing campaigns and automation for target group definition.
· CUJO optimizes cross- and up-selling potential individually for each customer. This depends on different
factors, e.g. seasonal influences, weather, time of day, margin strength, promotion facts.
· Internal Insights: Use for analysis, strategy recommendations, product development, range optimization
· Integration of recommendations into the purchasing process in every sales channel
· Recommendations can also be used for marketing campaigns / automation, e.g. mailings.
Based on the customer's behavior, CUJO assigns him to the customer life cycle and gives corresponding
communication recommendations.
AI processes run continuously, in the background, and are always up-to-date (no switching on or off
necessary!).
ANYTHING ELSE?
THAT'S WHY NOT ONLY YOUR CUSTOMERS, BUT YOU, WILL BE HAPPY WITH CUJO:
CUJO IS
GDPR COMPLIANT
CUJO CAN DEAL
WITH
GLOBALISM
CUJO CAN WORK
WITH ALL POS
SYSTEMS
CUJO RUNS
ON THE CLOUD.
CUJO CAN
BASICALLY DEAL
WITH IT ALL
With CUJO, you can rest
assured. The platform ensures
that all GDPR (General Data
Protection Regulation)
requirements are met,
including marketing
permissions and much more.
A variety of languages, legal
requirements, functional
technical systems, different
levels of IT, ... CUJO offers the
requirements to handle the
global challenge.
Flexible interfaces
allow connections to
a variety of
POS systems.
This is perfect for companies
wanting to be, and stay,
technology leaders.
Innovative services, fast
implementation. Flexible and
low cost.
Thanks to adapter technology,
the slim chameleon among
different CRM loyalty
platforms easily combines
with other systems. Therefore,
it perfectly fits into your IT
architecture.
HAPPY CUSTOMERS, HAPPY CLIENTS
LISTEN TO WHAT OUR CUSTOMER VAPIANO SAYS
AND WHY MICROSOFT SUPPORTS CUJO:
cu jo .obung i .com/en/#v ideo
SOFTWARE AS A SERVICE ON THE CLOUD
PAY AS YOU GO
STATE OF THE ART DATACENTER
From the beginning, CUJO was designed as a cloud service. This ensures that CUJO can
grow alongside your success. Services are scalable and are based on usage intensity.
With CUJO, there is no need to invest in hardware anymore.
CUJO's cost model offers you a wide range of
flexibility. Invoicing is based on usage intensity and
features. Feel free to contact us for a tailor-made
offer to suit your needs.
Depending on your privacy and data protection
requirements, CUJO can be used in more than 50
regions worldwide. As a cloud provider, CUJO
relies on Microsoft Azure, providing the highest
compliance standards in the world.
CUJO ARCHITECTURE
FLEXIBLE AND MODULAR, CUJO CAN BE EASILY INTEGRATED INTO YOUR IT ARCHITECTURE
Customers CustomersCasual
Branchess
CONTACT
+49 40 4689945-00
CUJO is powered by: Obungi GmbH · Raboisen 8 · 20095 Hamburg · Germany
DO YOU WANT TO MAKE YOUR CUSTOMERS EVEN HAPPIER?
THEN JUST SAY "YES, I DO!" AND LEAVE A MESSAGE WITH US.
cu jo .obung i .com/en
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