HAPPY

CUSTOMERS

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CUSTOMER EXPERIENCE CLOUD

CUJO IS THE CUSTOMER EXPERIENCE CLOUD WHICH DIGITIZES THE CUSTOMER'S JOURNEY.

THE PLATFORM ENABLES A DETAILED ANALYSIS OF YOUR CUSTOMER TRANSACTIONS, CUSTOMER CLASSIFICATION

AND BEHAVIORAL PREDICTION, USING AI-BASED ALGORITHMS FOR TARGETED COMMUNICATION

AND PERSONALIZED OFFERS.

CUSTOMER JOURNEY

DIGITIZATION – INNOVATIVE

CUSTOMER EXPERIENCE

“KNOW YOUR CUSTOMER”

USING

SELF-SERVICE-BI

MARKETING CAMPAIGN

PERFORMANCE

BOOSTER

Your customers will fall in love with you:

Regardless of which sales channel, they

will experience personal contact and a

seamless, innovative shopping

experience. Personalized offers, tailored

to the customer's individual preferences,

modern contact methods, e.g. location

based real-time advertising via push

notifications.

Do you really know your customers? Take

advantage of 360° views of every single

customer through the integrated Self-

Service BI. Discover and define buyer

groups and speak specifically to them

using individual strategies, such as:

Specific product enthusiasts, regular

customers, occasional buyers, young

customers, new customers.

Data Driven Marketing. Target groups

enhance the relevance of your

campaigns. Flexible coupons and

discount functions increase your

marketing action radius. Target groups

and marketing automation improve

marketing efficiency.

CUJO FACTS

10 500,000 10,000,000

USED IN OVER 10

COUNTRIES

MORE THAN 500,000

REGISTRATIONS

MORE THAN 10,000,000

TRANSACTIONS

360° CUSTOMER INSIGHTS

& ANALYTICS

LOYALTY

ENGINE

Evaluate the multichannel purchase history of your

customers, right down to individual transactions - with a

360° customer and business view.

Reward your customers' loyalty. They can earn

loyalty points with every off-line or online purchase,

pay with loyalty points or obtain status benefits.

CUSTOMER CLASSIFICATION

AND PREDICTION AGENT

REAL-TIME CUSTOMER

TOUCH-POINT INTEGRATION

Make use of the customers' fully automated and

dynamic real-time classification based on criteria

you deem important.

Integrate CUJO into all customer interaction points

to create a unified shopping experience.

COUPON

FUNCTIONALITY

SINGLE SIGN-ON & SOCIAL

MEDIA INTEGRATION

Quickly and easily create your own discount

promotions and play them throughout

all sales channels.

With single sign-on and social media

integration, you can give your customers the

quickest possible access.

CLOSED LOOP

REPORTING

BEST-OF-BREED APPROACH

TO CAMPAIGN MANAGEMENT

SYSTEMS

Immediate and continuous measurement of

your campaign's success - from

communication start to the final sales

transaction.

With fully automatic near-time adapters, you

can integrate your preferred campaign

management system easily.

360° CUSTOMER INSIGHTS & ANALYTICS

BENEFIT FROM COMPREHENSIVE, CENTRALIZED DATA AND OFFER YOUR CUSTOMERS

SUITABLE PROMOTIONS AT THE RIGHT MOMENTS

360° view of customers and

businesses:

Data Diversity

Closed Loop Reporting:

Variety of evaluation options

Ad hoc vs. automation:

Self-Service BI:

Security

Central data:

With CUJO, all data can be collected and evaluated, from classic turnovers to product and personal data -

down to an individual transaction level, keeping in line with the motto: Everything can be done - nothing must

be done.

Data diversity offers you maximum flexibility. With our professional advice, we accompany you in determining

the business-relevant KPIs and to provide corresponding target data.

"How successful was my campaign?" Measure the success of your campaigns immediately - from

communication start to final transaction - in real time.

In addition to standard evaluations, you can also monitor your customers' loyalty and coupon systems: Does

anyone abuse the loyalty system? How well does the program appeal to customers? How many points are

currently in circulation? Do we need to offer more appealing bonuses and gifts?

Reports can be created and sent ad hoc or automated.

You can use the innovative Microsoft Power BI analytics tool to create attractive, interactive reports and send

them to various user groups.

Security and dedicated access rules are standard with CUJO.

Central data is a major advantage for quick and detailed analysis.

LOYALTY ENGINE

A FLEXIBLE CUSTOMER LOYALTY SYSTEM

FOR GENERATING NEW CUSTOMERS AND ESTABLISHING LONG-TERM RELATIONSHIPS

The customer can:

Flexibility - customizable

Easy 2 Use:

· Collect points

· Get benefits, e.g. discounts, gifts or bonuses

· Achieve a status - and get different benefits accordingly

· Free rule definition - also country-specific: rules of point redemption can be freely defined. Rules can vary

among countries.

· The number of status levels is freely definable: You can subdivide your loyalty customers into three classic

levels (e.g. "bronze-silver-gold") or reduce / increase the number of levels according to your requirements.

· You are just as flexible in terms of naming and color coding the status level.

· Easy handling at the POS: The POS systems only need to be connected - and you are GO!

· Handy: No local adaptation to the POS systems needed. The logic is implemented via interfaces.

· Back-Up: Even in case of a temporary POS problem, a customer's points journal is up to date. Transactions are

stored and so are loyalty and status points.

COUPON FUNCTIONALITY

DISCOUNTS, ONLINE- AND OFFLINE-COUPONS,

FLEXIBLE PROMOTION AND REDEMPTION SYSTEM

Dynamic, individually

configurable options

Multi-Channel

2 possible processes

EXTRA

· You can define different conditions, e.g. customer groups based on different criteria (frequency, turnover,

preferences, gender, age...).

· The way of redemption can also be flexibly configured, e.g.: redeemable in countries, branches, online

or offline.

· Very detailed and flexible configuration

· Configurable by the marketing team itself by simply clicking buttons on a clearly structured user interface.

· Coupons can be used in various channels, e.g. mobile app, Web Shop, POS systems.

· The coupons and discounts can be flexibly played and redeemed via different channels (online, shop,

kiosk terminal...).

· Customer check-out (POS or e-commerce) Coupon/discount will automatically trigger and register

the coupon or discount.

· The customer receives a coupon and can decide whether he wants to redeem it or not.

It is possible to define group discounts, e.g. for certain companies or events.

CUSTOMER CLASSIFICATION & PREDICTION AGENT

AI-DRIVEN CLUSTERING, LABELING, PRODUCT & COMMUNICATIONAL RECOMMENDATION

Freely definable

Clustering

Labeling

Product Recommendation

Communication

Recommendation

Up-to-date

How do I want to classify customers? Which groups do I want to target?

· E.g. RFM segmentation (recency, frequency, monetary)

· AI algorithms automatically and continuously evaluate customers, according to certain criteria and assign

them to clusters.

· The number and type of weighed criteria are freely definable.

· Using these clusters, marketing can easily choose target groups whom they want to address their

campaigns to.

The customer can also have freely, automatically assigned, defined labels - e.g. particular product group

enthusiast, app user, purchasing time frame, children, etc. Similar to clustering, the dynamic labeling is done in

real time and can be used in marketing campaigns and automation for target group definition.

· CUJO optimizes cross- and up-selling potential individually for each customer. This depends on different

factors, e.g. seasonal influences, weather, time of day, margin strength, promotion facts.

· Internal Insights: Use for analysis, strategy recommendations, product development, range optimization

· Integration of recommendations into the purchasing process in every sales channel

· Recommendations can also be used for marketing campaigns / automation, e.g. mailings.

Based on the customer's behavior, CUJO assigns him to the customer life cycle and gives corresponding

communication recommendations.

AI processes run continuously, in the background, and are always up-to-date (no switching on or off

necessary!).

ANYTHING ELSE?

THAT'S WHY NOT ONLY YOUR CUSTOMERS, BUT YOU, WILL BE HAPPY WITH CUJO:

CUJO IS

GDPR COMPLIANT

CUJO CAN DEAL

WITH

GLOBALISM

CUJO CAN WORK

WITH ALL POS

SYSTEMS

CUJO RUNS

ON THE CLOUD.

CUJO CAN

BASICALLY DEAL

WITH IT ALL

With CUJO, you can rest

assured. The platform ensures

that all GDPR (General Data

Protection Regulation)

requirements are met,

including marketing

permissions and much more.

A variety of languages, legal

requirements, functional

technical systems, different

levels of IT, ... CUJO offers the

requirements to handle the

global challenge.

Flexible interfaces

allow connections to

a variety of

POS systems.

This is perfect for companies

wanting to be, and stay,

technology leaders.

Innovative services, fast

implementation. Flexible and

low cost.

Thanks to adapter technology,

the slim chameleon among

different CRM loyalty

platforms easily combines

with other systems. Therefore,

it perfectly fits into your IT

architecture.

HAPPY CUSTOMERS, HAPPY CLIENTS

LISTEN TO WHAT OUR CUSTOMER VAPIANO SAYS

AND WHY MICROSOFT SUPPORTS CUJO:

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SOFTWARE AS A SERVICE ON THE CLOUD

PAY AS YOU GO

STATE OF THE ART DATACENTER

From the beginning, CUJO was designed as a cloud service. This ensures that CUJO can

grow alongside your success. Services are scalable and are based on usage intensity.

With CUJO, there is no need to invest in hardware anymore.

CUJO's cost model offers you a wide range of

flexibility. Invoicing is based on usage intensity and

features. Feel free to contact us for a tailor-made

offer to suit your needs.

Depending on your privacy and data protection

requirements, CUJO can be used in more than 50

regions worldwide. As a cloud provider, CUJO

relies on Microsoft Azure, providing the highest

compliance standards in the world.

CUJO ARCHITECTURE

FLEXIBLE AND MODULAR, CUJO CAN BE EASILY INTEGRATED INTO YOUR IT ARCHITECTURE

Customers CustomersCasual

Branchess

CONTACT

cujo@obungi.com

+49 40 4689945-00

CUJO is powered by: Obungi GmbH · Raboisen 8 · 20095 Hamburg · Germany

DO YOU WANT TO MAKE YOUR CUSTOMERS EVEN HAPPIER?

THEN JUST SAY "YES, I DO!" AND LEAVE A MESSAGE WITH US.

cu jo .obung i .com/en