‘Let’s Do the Numbers’: Metrics and Maturation of Digital Media in Emerging

Markets

Anita Verna Crofts4.6.2011

What the West can Provide the Rest

BRIC

1. Canada (43 hours)2. United States (35 hours)3. United Kingdom4. South Korea5. France6. Brazil (25 hours) 7. Germany8. Russia (21 hours)9. Japan10. China (13 hours)11. India (11 hours)

© H

uffing

ton

Post

3-2

10-0

11

860 Million

1.6 Billion

79 Billionaires

8.8%

$650 Million

“Almost any meaningful success in Africa’s mobile or web space has been from companies focused on meeting the needs of ordinary people.”

- Erik Hersman

Dutiful RelationalObligatory Selective

Formal Acts Informal ActsReceive Media Navigate Media

Joiners NetworkersSecurity Epicness

© David S. Domke

29 Years

Diverse Innovating Young

New Channels

New Scope

New Communities

Photo Credits

1. Photo by Anita Verna Crofts2. http://en.wikipedia.org/wiki/File:Developed_and_Emerging_markets.png3. http://www.flickr.com/photos/silverishtitanium/172284603/sizes/z/in/photostream/4. http://www.flickr.com/photos/eudaimos/3350612021/5. http://www.flickr.com/photos/katieheartsphotography/5018227060/6. http://www.flickr.com/photos/mediatejack/753462241/#/7. http://www.flickr.com/photos/markhillary/3774707075/sizes/l/in/photostream/8. http://www.flickr.com/photos/mckaysavage/2229752965/sizes/l/in/photostream/9. http://www.flickr.com/photos/lkn4aurum/3641536012/10. http://www.flickr.com/photos/kalleboo/2346813517/sizes/l/in/photostream/11. http://www.flickr.com/photos/peterbecker/233071629/12. http://www.flickr.com/photos/husseinabdallah/3699140335/13. http://www.flickr.com/photos/whiteafrican/2736563610/14. http://www.flickr.com/photos/watchsmart/2058870758/15. http://www.flickr.com/photos/cjb22222222/5373435731/16. http://www.flickr.com/photos/45202997@N05/5249471141/