Embedding research skills - Sarah Greer, Sarah Crofts and Sandra Clarke
Crofts salu5
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Transcript of Crofts salu5
‘Let’s Do the Numbers’: Metrics and Maturation of Digital Media in Emerging
Markets
Anita Verna Crofts4.6.2011
What the West can Provide the Rest
BRIC
1. Canada (43 hours)2. United States (35 hours)3. United Kingdom4. South Korea5. France6. Brazil (25 hours) 7. Germany8. Russia (21 hours)9. Japan10. China (13 hours)11. India (11 hours)
© H
uffing
ton
Post
3-2
10-0
11
860 Million
1.6 Billion
79 Billionaires
8.8%
$650 Million
“Almost any meaningful success in Africa’s mobile or web space has been from companies focused on meeting the needs of ordinary people.”
- Erik Hersman
Dutiful RelationalObligatory Selective
Formal Acts Informal ActsReceive Media Navigate Media
Joiners NetworkersSecurity Epicness
© David S. Domke
29 Years
Diverse Innovating Young
New Channels
New Scope
New Communities
Photo Credits
1. Photo by Anita Verna Crofts2. http://en.wikipedia.org/wiki/File:Developed_and_Emerging_markets.png3. http://www.flickr.com/photos/silverishtitanium/172284603/sizes/z/in/photostream/4. http://www.flickr.com/photos/eudaimos/3350612021/5. http://www.flickr.com/photos/katieheartsphotography/5018227060/6. http://www.flickr.com/photos/mediatejack/753462241/#/7. http://www.flickr.com/photos/markhillary/3774707075/sizes/l/in/photostream/8. http://www.flickr.com/photos/mckaysavage/2229752965/sizes/l/in/photostream/9. http://www.flickr.com/photos/lkn4aurum/3641536012/10. http://www.flickr.com/photos/kalleboo/2346813517/sizes/l/in/photostream/11. http://www.flickr.com/photos/peterbecker/233071629/12. http://www.flickr.com/photos/husseinabdallah/3699140335/13. http://www.flickr.com/photos/whiteafrican/2736563610/14. http://www.flickr.com/photos/watchsmart/2058870758/15. http://www.flickr.com/photos/cjb22222222/5373435731/16. http://www.flickr.com/photos/45202997@N05/5249471141/