Corrales – The “Friendly Green Village”Marketable Elements
Shop CorralesRevenue Generating Activities that can Support the Friendly
Green Theme
• Restaurants• Lodging• Thematic Retail• Galleries• Technology Based• Events
Tax Leakage
• Make sure Corrales sales are booked in Corrales
• Register all businesses• Other fee income, permits, animal licenses
Marketing Programs
• Shop Corrales – Internal• Shop Corrales – External• Public Relations Campaign – change the
negative misperceptions about the Village that would inhibit weekend tourism
• Ongoing image advertising campaign that leverages the “Friendly Green Village” campaign.
Minimizing Barriers to Entry for Targeted Businesses
• Minimize the bureaucracy for potential Corrales businesses – Main Street Business Ambassadors program.
• P&Z scoring system similar to the MTB “smart projects
• Main Street overlay zone• Pedestrian walkways for Corrales Road
Attracting the Right Kind of Businesses
• Those that fit the “Friendly Green Village” theme
• Those that we know can be successful given the Village consumer profile
• Goods and Services providers that will keep Corraleños from having to go outside of the Village for basic needs
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