Corrales – The “Friendly Green Village”Marketable Elements

Shop CorralesRevenue Generating Activities that can Support the Friendly

Green Theme

• Restaurants• Lodging• Thematic Retail• Galleries• Technology Based• Events

Tax Leakage

• Make sure Corrales sales are booked in Corrales

• Register all businesses• Other fee income, permits, animal licenses

Marketing Programs

• Shop Corrales – Internal• Shop Corrales – External• Public Relations Campaign – change the

negative misperceptions about the Village that would inhibit weekend tourism

• Ongoing image advertising campaign that leverages the “Friendly Green Village” campaign.

Minimizing Barriers to Entry for Targeted Businesses

• Minimize the bureaucracy for potential Corrales businesses – Main Street Business Ambassadors program.

• P&Z scoring system similar to the MTB “smart projects

• Main Street overlay zone• Pedestrian walkways for Corrales Road

Attracting the Right Kind of Businesses

• Those that fit the “Friendly Green Village” theme

• Those that we know can be successful given the Village consumer profile

• Goods and Services providers that will keep Corraleños from having to go outside of the Village for basic needs