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Oracle Fusion MiddlewareNext-Generation Application Platform
Complete.
Open.
Integrated.
Best in Class.
User Engagement
Identity Management
Business Process
ManagementContent Management Business Intelligence
Service Integration Data Integration
Development Tools
Cloud Application Foundation
Enterprise Management
Web Social Mobile
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Oracle Fusion MiddlewareInvestment Themes
Mobile Computing Cloud Computing
Business User
Empowerment
Internet of Things
Engineered SystemsFast Data
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Oracle’s Internet of Things
Platform
Ed Zou
VP Product Management
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IoT is about ManagingComplexity
Data, Insights, Actions at the Right Time
By 2020 50 Billion Devices will Create an Endless Amount of Data
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Internet of Things
Source: Gartner
The Internet of Things is the
network of physical objects that
contain embedded technology to
communicate and sense or
interact with their internal states
or the external environment.
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Complex value chain
Lack of standardization to build, deploy &
manage IoT applications
Need to analyze Fast data in real time
No consistency in managing security of
data and identity of devices
No integration platform to convert data
into business automation
Challenges for Your Business
IndustrialAutomation
Health Care
HomeAutomation
SmartGrid
AutomotiveTelematics
Internet of Things| Open a World of Possibilities
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Edge devices Gateway devices Data center
A Typical M2M Value Chain
Device Layer Data Center Layer
Value-Add
Services
Industry
Specific core
solutions and
external/custom
er systems
Applications
Network
Cloud
CRM, Service,
Billing
Industry Solutions,
External Systems
Data Encryption, Device and Application Identity and Access Management
• Big data management
• Event processing
• Analytics
• Integration
Connectivity Layer
Comm Svc Provider
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Need for an IoT platform
Standardization
Streamline how
IoT applications
are developed,
secured &
deployed
1
Real-Time
Analytics
Manage IoT data
from collection,
storage,
processing and
analysis
2
Integration
Connect
intelligent devices
to existing
enterprise
applications
3
Security
Manage security
and identity of
data, devices,
enterprise
applications
4
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Oracle Internet of Things Platform
Communication
Network
Mobile
Devices
Smart City E-HealthHome
Automation
Industrial
Automation
Intelligent Gateway
Device
Service
Provider
Infrastructure
Services
IoT
Services
IoT
Applications
Developer Portal 3rd party APIsIoT Developer
ServicesDeveloper API Mgmt Service Provider APIs
IoT Application
Store
Big Data &
Analytics
Service
Integration
Service
Event
Processing
Service
Security
Service
User
Interface
Service
Identity
Management
Service
Infrastructure Services
Device Management, Device Connectivity, Data Model
Medical
Devices
Traffic
Cameras
Industrial
Equipment
Security
Alarms
Intelligent
Appliances
Business & Operations Support Network & Security Mgmt
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Oracle Internet of Things Platform
Communication
Network
Mobile
Devices
Smart City E-HealthHome
Automation
Industrial
Automation
Oracle Event Processing on Java Embedded Suite
Device
Service
Provider
Infrastructure
Services
IoT
Services
IoT
Applications
Oracle Public Cloud 3rd party APIsIoT Developer
ServicesOracle API Mgmt Service Provider APIs
IoT Application
Store
BIEE,Big
Data,
NoSQL
Oracle SOA
& BPM
Oracle Event
Processing
Oracle DB
Security
WebCenter,
Endeca,
ADF Mobile
Oracle IAM
Suite
Oracle WebLogic Server, Coherence, Database & EM
Powered by Engineered Systems
Medical
Devices
Traffic
Cameras
Industrial
Equipment
Security
Alarms
Intelligent
Appliances
Oracle BRM, CRM & Comms Network & Security Mgmt
Java Card, Embedded Java
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A2A
SERVICE INTEGRATION
DATA INTEGRATION
MobileCloud
Data QualityBulk Data / ETLReal-time Replication
Big Data
Database
Apps
Legacy
B2B
Oracle Integration PlatformLeverage Existing Integration Best Practices for Devices
Devices
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API ManagementGovernance and Lifecycle Management
Artifacts
MetadataPolicies
Architects
BusinessOwners
IT Operations
Release Management
Designers
Developers & Integrators
Security Engineers
Consumer Provisioning
Definition
Business/IT Alignment
Creation
Efficiency, Reuse &
Consolidation
Monitoring & Management
Production Assurance for SLAs
Security
Systematic
Enforcement
of Policy
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Oracle Event Processing
Oracle Coherence
Oracle Big Data and Fast Data Filter, Move, Transform, Analyze, and Act at High Velocity
Oracle Business Intelligence
Oracle Endeca Information
Discovery
ANALYZE
Oracle Real-Time Decisions
Oracle BPM
ACT
Oracle GoldenGate
Oracle Data Integrator
MOVE &
TRANSFORM
FILTER &
CORRELATE
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Relation between Big Data & Fast Data
Device Fast Data Big Data
Traffic
Cameras
Detection of stolen vehicles,
Real-time traffic monitoring
Traffic enforcement
(automated ticketing), Traffic
planning
Smart
Meters
Leak Detection, Outage
Management
Demand Management & Planning,
New Billing Options
Health Care
Microchips
Patient heading to stroke Statistical identification of risk
patterns, Clinical trials
ATM Ongoing fraud detection, Real
time service recommendation
Spending habits, Long-term
financial services recommendation
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IoT Reference Architecture: Components View
Smart
Sensor
IoT Comm.
Agent.
Application
Framework
Sensor
IoT Comm.
Agent
Application
Framework
Gateway
Application
Framework
IoT Comm.
Agent &
Mgmt Proxy
IoT Communication
Gateway
Protocols Mediation
Web Services Security &
Management
Netw
ork
Fir
ew
all
Intr
an
et
Fir
ew
all
IoT Identity & Access
Management
Device Access Management
Device Identity Management
IoT Management
Device Registration &
Management
Applications Provisioning &
Management
Data Routing &
Analysis
Distributed Data Grid
Complex Event Processing
Big Data
Big Data Store
Data Aggregator
NoSQL DB
Key Value Data Store
Database
RDBMS
Business
Intelligence
Alerts, Dashboards
& Reports
Advanced Analysis
& Data Science
Tools
Data & Knowledge
Discovery Tools
Enterprise
IntegrationComplex applications
integration & SOA
Datacenter
ManagementServer Management &
Monitoring
Data
ba
se F
irew
all
Gather Enrich Stream Manage Acquire Organize & Analyze
Cap
illa
ry
Netw
ork
s
Local Event
Analysis
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Driving Value Through the Supply Chain -Example
AnnouncementsBlog Press ReleaseWhitepaper Customer Use Case
Solution
Partner
CPU
Designer
Service
Provider
System on
Chip Vendor
(SOC)
OEM/ODM Enterprise
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Oracle’s Internet of Things Platform
ENGINEERED SYSTEMS,
SERVERS & STORAGE
EVENT
PROCESSING
JAVA
EMBEDDED
SUITE
INDUSTRY
APPLICATIONS
PARTNER INDUSTRY
APPLICATIONS
BUSINESS
APPLICATIONS
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More Information
oracle.com/iot
Fusion Middleware for
IoT WorkshopFusion Middleware for
IoT Demo
Fusion Middleware
for IoT Whitepaper
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Internet of Things Case Studies
Ed Zou
VP Product Management
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Solutions for the Connected WorldClient Campaigns – Automotive, Insurance, Health…
“Winter Event”
Business Opportunity and Need
• October 2010: MBUSA wanted to launch a new offer for holiday season
Results & Benefits
• 5 days to design & launch 3rd party sponsorship products
• Millions $ in sales over the 2012 Holiday season
Business Opportunity and Need
• Support State Farm’s complex pricing model and integrate with its customer
portal to receive orders
Results & Benefits
• Automatic feed of partner orders & multiple product offerings
• Only 10 variable products to model any type of offering
“Drive Safe and
Save with In-Drive”
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Solutions for the Connected WorldClient Campaigns – Automotive, Insurance, Health…
Business Opportunity and Need
• A partnership with Qualcomm & American Medical Alert Corporation (AMAC)
Results & Benefits
• Monetizing Mobile Personal Emergency Response Systems (MPERS) by
providing independence and security for growing population of active seniors
“LifeComm”
Business Opportunity and Need
• Provide a commercial fleet management solution enabling fleet companies to
reduce operating costs
Result and Benefits
• Over 100,000 commercial vehicle installations
• Discrete solutions for targeted businesses offered in rapid time
“Fleet Management”
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Current ArchitectureA foundation for agility and flexibility
• Oracle Siebel CRM
• Oracle Contact Center Anywhere
• Oracle E-Business Suite
• Oracle Business Intelligence
• Oracle Billing & Revenue Management
• Oracle AIA for Communications
• Oracle Fusion Middleware Flexible architecture
Integrate new services quickly
Add content partners quickly
Connect customer defined call centers
Supports multiple cellular operators
Scalable
Allows client control
Rapid expansion
Accelerates Client Program time to market
Best in class applications
Award winning Oracle installation
Global solution supporting 22 languages
Stable system with full redundancy
Device hardware agnostic
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Evolution Architecture ... and Expected Benefits
EDB
CRMSEBL8.1.1.9
API
GW
SOA11g –
Order Mgmt
OS
B11
gSOA11g –
Shared
ODI11g –
Shared
AIA 11.4FMW 11g
OSM7.2.2
BRM7.5
E-Biz
LifeComm
OEM
InDriveMarketing
Portal
Customer
(Admin)
Portal
Customer
(Order)
PortalPH4C
Expected Benefits• Improved order processing and fallout management
• Improved provisioning and fulfillment control
• Improved product catalog, bundling
• Improved web interaction
• Functionality for Partner portal
Next Steps• Implementing Order and Service Management,
Siebel & BRM upgrade
• Planned go live late 2013
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The global first implementation of a city
wide “smart” parking management system
and technology to manage parking supply
and demand more intelligently.
Ability to remotely monitor with 8,200
sensors at 27,000 metered parking spaces
gather information from14 garages having
about 13,000 spaces”
Customers can pay for parking by phone
Parking Management
SF Park
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SF Park
Challenges
Oracle Service Bus,
Oracle BI Analytics,
ADF and Oracle RAC
Database
Solution Results
Reducing Traffic by
helping drivers find
parking
14% Fewer Citations and
27% More Meter
Payments
Scalability and
performance 24X7 fault
tolerance
Implementation of a city
wide “smart” parking
management system
Make it easier to park, pay
and reduce traffic flow
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Solution Architecture
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Example: Content
Free
– Location Information
– Product Catalog
Monetizing APIs Fee-Based
– Digital Media
– Financial Data
– Other High Value Data
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SF Park Developer Resource
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