1. COPY Budget Copy Paper Advertisement PitchPrepared by Megan
Dudley, Kristin Greer & Liam Mobbs
2. COPY Good brand identity Factors considered - High cost of
living Budget Copy Paper - High demand for office supplies Brand
values - Quality - Versatility Want to be perceived as a quality
substitute to higher priced luxury goods
3. Advertisement Entertaining > Informing COPY - Gains
audiences attention - Wider spread of viewers attracted Budget Copy
Paper Touching on mutual feelings and common situations relative to
a wide spread of viewers Incorporate a comedic element - Basing
strange entertaining situations around the use of paper - Gains
that outside audience
4. FRAME ONE Toby is bored at work and is ideally surrounded by
an expensive brand ofcopy paper. He is lazing around looking for
something to do.
5. FRAME TWO In this frame Toby is seen folding a paper
aeroplane using a sheet ofexpensive brand paper.
6. FRAME THREE This frame shows the amount of paper Toby has
wasted by making andthrowing paper aeroplanes.
7. FRAME FOUR Frame four shows Toby wasting more paper by
building andsitting in a fort made out of the expensive copy paper.
He will besmiling, showing that he is no longer bored and also very
impressed withhimself.
8. FRAME FIVE Toby is seen further wasting paper by creating a
sculpture ofhimself using the expensive copy paper. Toby will look
as if he is very proud ofhimself for creating a masterpiece.
9. FRAME SIX While Toby is admiring his masterpiece, his boss
comes storming in andwe see the large pile of expensive paper he
has accumulated. As a result his bossstarts yelling at him.
10. FRAME SEVEN - In the last frame it will be a blurred out
shot of Toby being furtheryelled at by his boss, with the CopyCat
slogan in the foreground. A voice over willsay Copy cat budget copy
paper you can afford to do anything You can afford to do anything
COPY Budget Copy Paper