1. COPY Budget Copy Paper Advertisement PitchPrepared by Megan Dudley, Kristin Greer & Liam Mobbs

2. COPY Good brand identity Factors considered - High cost of living Budget Copy Paper - High demand for office supplies Brand values - Quality - Versatility Want to be perceived as a quality substitute to higher priced luxury goods

3. Advertisement Entertaining > Informing COPY - Gains audiences attention - Wider spread of viewers attracted Budget Copy Paper Touching on mutual feelings and common situations relative to a wide spread of viewers Incorporate a comedic element - Basing strange entertaining situations around the use of paper - Gains that outside audience

4. FRAME ONE Toby is bored at work and is ideally surrounded by an expensive brand ofcopy paper. He is lazing around looking for something to do.

5. FRAME TWO In this frame Toby is seen folding a paper aeroplane using a sheet ofexpensive brand paper.

6. FRAME THREE This frame shows the amount of paper Toby has wasted by making andthrowing paper aeroplanes.

7. FRAME FOUR Frame four shows Toby wasting more paper by building andsitting in a fort made out of the expensive copy paper. He will besmiling, showing that he is no longer bored and also very impressed withhimself.

8. FRAME FIVE Toby is seen further wasting paper by creating a sculpture ofhimself using the expensive copy paper. Toby will look as if he is very proud ofhimself for creating a masterpiece.

9. FRAME SIX While Toby is admiring his masterpiece, his boss comes storming in andwe see the large pile of expensive paper he has accumulated. As a result his bossstarts yelling at him.

10. FRAME SEVEN - In the last frame it will be a blurred out shot of Toby being furtheryelled at by his boss, with the CopyCat slogan in the foreground. A voice over willsay Copy cat budget copy paper you can afford to do anything You can afford to do anything COPY Budget Copy Paper

11. COPY Budget Copy PaperThankyou for listening