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contentcreating and delivering great
that gets shared
Erin Moran McCormick Director, Entrepreneurship Center UMass Boston [email protected]
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viralgoing
what’s the secret?
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beAdele
SECRET #1:
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evoke anemotion
SECRET #2:
crycurious
laugh
inspireincite
make me
feel something
give me
something to talk about
worse“the only thing
than being talked about is
notbeing talked about.” - Oscar Wilde
The Storytelling Animal, Jonathan Gottschall
the power of a story
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purposethe
interestto generate
moreto make the audience want
compellingto be
emotionto evoke an
make a connection.
inspireto teach and
actionto motivate into
to take the next step.
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notit’s
about you
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audiencefocus on the
what do they want?
2. Landing Page or Squeeze Page
OBJECTIVE: Get people to sign up for a free (valuable) giveaway that solves their problem
Free content Free content Free content
1. GET TRAFFIC
3. Send them VALUABLE FREE CONTENT(Jab, Jab, Jab, Right Hook)
4. Market your PAID products to your list -‐ SELL
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1,000,000,000no magic
emotionalcontent
topic format
4 elements - going viral
imagesfactschartsquotesvideointeraction
contentSource: BuzzSumo
imagesfactschartsquotesvideointeraction
contentSource: BuzzSumoContent must help in one of 3 ways:
Look
Learn Feel
Tips, Tricks, How To’s, Pass Along Value
Evokes an emo:on, tells a story, relive special moment
In the know, funny, social currency
emotionalcontent
topic format
emotionalamusingsurprisingheartwarmingbeautifulinspiringshockingwarning
4 elements - going viral Source: BuzzSumo
emotionalcontent
topic format
topictrendinghealth & fitnesscats & dogsbabieslong lifelove
4 elements - going viral Source: BuzzSumo
emotionalcontent
topic format
formatlist postquizstorycurationresearch insightspractical tips
4 elements - going viral Source: BuzzSumo
emotionalcontent topic format
list postquizstorycurationresearch insightspractical tips
imagesfactschartsquotesvideointeraction
amusingsurprisingheartwarmingbeautifulinspiringshockingwarning
trendinghealth & fitnesscats & dogsbabieslong lifelove
4 elements - going viral
Source: BuzzSumo
surprise people c e t fcontent emo.on topic format
leverage a trendinspire people
create picture list posts
be funnybe controversial
quiz peopleprovide warnings
secrets to...
health, diet & fitness tipslove & dating
a long lifeshare a heartwarming story
success
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showdon’t tell
Video = 4x
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experiencegive me the
Source: BuzzSumo
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research content/survey What 4.8 Million Tweets Say About the Best Time to Tweet
Source: BuzzSumo
trends and updates 2015 Trends on xx
tools, lists, cheat sheets What special info do you have that would be of interest to your audience?
guides ebook, ask the expert, collection, how-to
quizzes what kind of xx are you?
infographics explain it in simple terms
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basicsthe
storytell a (short) compelling
storybookmake it like a
Few words.Big pictures.
to live?Is THIS how I’m going
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?Copyright © 2014 Year of Ac6on. All Rights Reserved. YearofAc6on.com
emotioncapture the
ABC Placement Company
We help you develop the skills for a new career.We offer resume writing and review sessions. We have career counselors who will sit with you and help you improve your interview skills and teach you ways to network more efficiently.We have placement tests and analytic tools to help you discover what types of jobs you should pursue and teach you how to pursue it.
example 1
example 2
Is THIS how you imagined your life?We can help you create a career you LOVE. ABC Placement Company.
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messagethe
point?what’s your
simplekeep it
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moreless is
coolwhat is it, that is SOOO
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3 THINGSMost of us only remember
so get focused
endstart with the
what is the ONE thing you want people to remember
Tell themwhat you’re going to tell themthen tell it to them then tell them what you told them
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rule10 - 20 - 30
10 slides
20 minutes
30 point font-‐ GUY KAWASAKI
ideawhen presenting a new
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problem?1. what’s the
paint the picture. state it clearly.
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solution?2. what’s the
how do you eliminate the pain?
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magic?3. what’s the
what value do you bring? why is it special?
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how do you make money?
model?4. what’s the business
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designthe
tipsdo’s and don’ts
tell a storydolook at your audience
practice, practice, practice
create a brand, look, feelexpect the unexpectedfocus on the why
cram
do not
write EVERY word
distribute
use jargon
go on and on and on and on and on
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6-year old,if you can’t explain it to a
you don’t understand it yourself.- Albert Einstein
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