content creating and delivering great · content emotional topic format list post quiz story...

Copyright © 2013 Year of Ac6on. All Rights Reserved. YearofAc6on.com

contentcreating and delivering great

that gets shared

Erin Moran McCormick Director, Entrepreneurship Center UMass Boston [email protected]

mailto:[email protected]

mailto:[email protected]


viralgoing

what’s the secret?


beAdele

SECRET #1:


evoke anemotion

SECRET #2:

crycurious

laugh

inspireincite

make me

feel something

give me

something to talk about

worse“the only thing

than being talked about is

notbeing talked about.” - Oscar Wilde

The Storytelling Animal, Jonathan Gottschall

the power of a story

http://www.amazon.com/Storytelling-Animal-Stories-Make-Human/dp/0547391404

http://www.amazon.com/Storytelling-Animal-Stories-Make-Human/dp/0547391404


purposethe

interestto generate

moreto make the audience want

compellingto be

emotionto evoke an

make a connection.

inspireto teach and

actionto motivate into

to take the next step.


notit’s

about you


audiencefocus on the

what do they want?

2. Landing Page or Squeeze Page

OBJECTIVE: Get people to sign up for a free (valuable) giveaway that solves their problem

Free content Free content Free content

1. GET TRAFFIC

3. Send them VALUABLE FREE CONTENT(Jab, Jab, Jab, Right Hook)

4. Market your PAID products to your list -‐ SELL


1,000,000,000no magic

emotionalcontent

topic format

4 elements - going viral

imagesfactschartsquotesvideointeraction

contentSource: BuzzSumo


contentSource: BuzzSumoContent must help in one of 3 ways:

Look

Learn Feel

Tips, Tricks, How To’s, Pass Along Value

Evokes an emo:on, tells a story, relive special moment

In the know, funny, social currency

emotionalcontent

topic format

emotionalamusingsurprisingheartwarmingbeautifulinspiringshockingwarning

4 elements - going viral Source: BuzzSumo

emotionalcontent

topic format

topictrendinghealth & fitnesscats & dogsbabieslong lifelove


emotionalcontent

topic format

formatlist postquizstorycurationresearch insightspractical tips


emotionalcontent topic format

list postquizstorycurationresearch insightspractical tips


amusingsurprisingheartwarmingbeautifulinspiringshockingwarning

trendinghealth & fitnesscats & dogsbabieslong lifelove

4 elements - going viral

Source: BuzzSumo

surprise people c e t fcontent emo.on topic format

leverage a trendinspire people

create picture list posts

be funnybe controversial

quiz peopleprovide warnings

secrets to...

health, diet & fitness tipslove & dating

a long lifeshare a heartwarming story

success


showdon’t tell

Video = 4x


experiencegive me the

Source: BuzzSumo


research content/survey What 4.8 Million Tweets Say About the Best Time to Tweet

Source: BuzzSumo

trends and updates 2015 Trends on xx

tools, lists, cheat sheets What special info do you have that would be of interest to your audience?

guides ebook, ask the expert, collection, how-to

quizzes what kind of xx are you?

infographics explain it in simple terms


basicsthe

storytell a (short) compelling

storybookmake it like a

Few words.Big pictures.

to live?Is THIS how I’m going


emotioncapture the

ABC Placement Company

We help you develop the skills for a new career.We offer resume writing and review sessions. We have career counselors who will sit with you and help you improve your interview skills and teach you ways to network more efficiently.We have placement tests and analytic tools to help you discover what types of jobs you should pursue and teach you how to pursue it.

example 1

example 2

Is THIS how you imagined your life?We can help you create a career you LOVE. ABC Placement Company.


messagethe

point?what’s your

simplekeep it


moreless is

coolwhat is it, that is SOOO


3 THINGSMost of us only remember

so get focused

endstart with the

what is the ONE thing you want people to remember

Tell themwhat you’re going to tell themthen tell it to them then tell them what you told them


rule10 - 20 - 30

10 slides

20 minutes

30 point font-‐ GUY KAWASAKI

ideawhen presenting a new


problem?1. what’s the

paint the picture. state it clearly.


solution?2. what’s the

how do you eliminate the pain?


magic?3. what’s the

what value do you bring? why is it special?


how do you make money?

model?4. what’s the business


designthe

tipsdo’s and don’ts

tell a storydolook at your audience

practice, practice, practice

create a brand, look, feelexpect the unexpectedfocus on the why

cram

do not

write EVERY word

distribute

use jargon

go on and on and on and on and on


6-year old,if you can’t explain it to a

you don’t understand it yourself.- Albert Einstein

content creating and delivering great · content emotional topic format list post quiz story...

Documents

Transcript of content creating and delivering great · content emotional topic format list post quiz story...