Q.1 Write a detailed note on Consumer Behaviour. (15)OR

Q.1 Write a detailed note on Consumer Motivation.

Q.2 Discuss Consumer Decision Making in detail. (15)OR

Q.2 Write an essay on Consumer Perception.

Q.3 Define Consumer Learning & explain behavioural learning theories in detail. (15)OR

Q.3 Define Consumer Research & describe the process of Consumer Research.

Q.4 Write Short Note (Any Two) (15)

1. Customer Value Satisfaction2. Retention3. Consumer Attitude4. Scope of Consumer Behaviour