Consumer Behviour

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Q.1 Write a detailed note on Consumer Behaviour. (15) OR Q.1 Write a detailed note on Consumer Motivation. Q.2 Discuss Consumer Decision Making in detail. (15) OR Q.2 Write an essay on Consumer Perception. Q.3 Define Consumer Learning & explain behavioural learning theories in detail. (15) OR Q.3 Define Consumer Research & describe the process of Consumer Research.

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It is about the exam paper of consumer behaviour.

Transcript of Consumer Behviour

Page 1: Consumer Behviour

Q.1 Write a detailed note on Consumer Behaviour. (15)OR

Q.1 Write a detailed note on Consumer Motivation.

Q.2 Discuss Consumer Decision Making in detail. (15)OR

Q.2 Write an essay on Consumer Perception.

Q.3 Define Consumer Learning & explain behavioural learning theories in detail. (15)OR

Q.3 Define Consumer Research & describe the process of Consumer Research.

Q.4 Write Short Note (Any Two) (15)

1. Customer Value Satisfaction2. Retention3. Consumer Attitude4. Scope of Consumer Behaviour