2. 9/10 of all internet searches starts with Search Engine 71%
An average of of traffic to websites comes from search engine
natural rankings Consumer Behavior in Search Engines A shift from
the top of page 2 on Google to the bottom of page 1 will give you
an instant traffic increase 145%
3. The first result in Google gets as many visitors as position
2 and 3 combined which roughly makes 35 % of all traffic available
Consumer Behavior in Search Engines 63% of people just rely on the
golden triangle 2/3 people do not look beyond the first page
4. 65% 34% Consumer behavior in Facebook of users are active
interact with a brand at least 3 times a week 56% of fans say that
they recommend their friends to like the brand in Facebook 51% of
fans say theyre more likely to buy a product since becoming a fan
80% of the users check others comment before deciding to
purchase
6. Convenience Usability Site navigation Information
architecture Functionality Factors Findability Customer
service/after sales service Interactivity On page interaction with
company Customization
7. Psychological factors Transaction security Return policies
Customer data safety