THE CLOTHING STORE
VALUES
TRADITION VS
CHANGE
REFERENCE GROUP - NORMATIVE INFLUENCE
GROUPS
Reference Group
Identification
Informational
CONVENIENCE STORE
SALT-LOW INVOLVEMENT PRODUCT
CAR-HIGH INVOLVEMENT PRODUCT
PERCEPTION
Steps of Perception Exposure (Front shelf) Attention (20% discount) Interpretation (Purchase)
Operant Conditioning
LEARNING
20% discount Buy Keya
instead of Lux Like the scent
of Keya Purchase later
at full price
Spacious Air-conditioned Clean
SITUATIONAL FACTORS
BOOK STORE
LIFESTYLE
ACTION ORIENTED
STATUS ORIENTED
PRINCIPLE ORIENTED
EMOTION AROUSAL
VS
EMOTION REDUCTION
EMOTIONS
A PARTIAL SCHEMATIC MEMORY MAP FOR SHOPPING
SHOPPING
Fun
Clothing
Traditional Western
Books Friends
Birthday
Gift
Art piece
Necessary
Food Items
Groceries
Utilities
Soap
Time Pass
Restaurant Browsing
Electronics
Phone
ARTS AND ACCESSORIES STORE
NEED FOR
BELONGINGNESS
MOTIVATION
Self Actualization Needs
Esteem Needs
Belongingness Needs
Safety Needs
Physiological Needs
CHARITY
GIFTS
INSURANCE
FOOD
MASLOW’S HIERARCHY OF NEEDS
RESTAURANT
BIRYANI SWEETMEAT USE HAND
CULTURE
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