Comparison of visitors, 2011 to 2012.

Social Media — How to Choose?

Twitter?Facebook?

Blog?What else?

(Google +? Pinterest? LinkedIn? …)

And most importantly — WHY?

SFU Public Affairs and Media Relations

Find Benchmarks

SFU Grad Studies — Just the blog (11% of all website visits)

SFU News

Other Engagement Strategies

• Monthly emails to all grad students not in professional programs

• Student profiles on blog — students share with their friends, who are likely to be similar in demographics and education

• Student voices on blog (has become a place for photo contests as well)

• Continuously looking for ways for students to connect with each other

Engagement: How to get started?The key first step is to set your goals: • More visitors?• More pageviews?• Support your students?• More time on site? • Fit into your recruitment plans?• Change perception of graduate studies office

at your institution?• Other goals?

Engage!