Comparison of visitors, 2011 to 2012. Social Media How to Choose? Twitter? Facebook? Blog? What...
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Transcript of Comparison of visitors, 2011 to 2012. Social Media How to Choose? Twitter? Facebook? Blog? What...
Comparison of visitors, 2011 to 2012.
Social Media — How to Choose?
Twitter?Facebook?
Blog?What else?
(Google +? Pinterest? LinkedIn? …)
And most importantly — WHY?
SFU Public Affairs and Media Relations
Find Benchmarks
SFU Grad Studies — Just the blog (11% of all website visits)
SFU News
Other Engagement Strategies
• Monthly emails to all grad students not in professional programs
• Student profiles on blog — students share with their friends, who are likely to be similar in demographics and education
• Student voices on blog (has become a place for photo contests as well)
• Continuously looking for ways for students to connect with each other
Engagement: How to get started?The key first step is to set your goals: • More visitors?• More pageviews?• Support your students?• More time on site? • Fit into your recruitment plans?• Change perception of graduate studies office
at your institution?• Other goals?
Engage!