Dynamic Infrastructures – Flexibility for you
Fujitsu Siemens ComputersSpeakersname
Fujitsu Siemens ComputersOur strategy and approach
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Your questions and needs
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Business environment continues to change
IT continues to drive competitive edge
IT continues to become more complex
IT operations have become a burden
IT is a key asset for part of a business,but an utility for another part
What? I want an IT infrastructure that…
Is flexible and reliable
Meets my business needs
Opens up new ways of doing business
Is open to all delivery options
How? I want to…
Optimize the parts I continue to run myself
Control the installation others manage for me
Move into usage based pricing model
Access experts and keep my ability to innovate
Decide what is best, depending on business, case by case
How can IT drive my competitive
edge…?
I need anIT infrastructure that fits
to me!
Our answer: Dynamic Infrastructures tailor-made
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Infrastructure Products &
Services
Infrastructure Solutions
ManagedInfrastructure
Infrastructure-as-a-Service
Dynamic Infrastructures
Resources boundto the IT infrastructure
Resources available for process and application innovation
With Dynamic Infrastructures we can tailor an offerthat fits to your strategy and priorities
How to build and run Dynamic Infrastructures
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Products and services designed for virtualized and automated environments
Use building blocks designed for dynamism
Benefit from evaluation and integration experience out of many projects
Use pre-tested Infrastructure Solutions
Delegate the responsibility to run your IT
Utilize our expert support services for the operation of your dynamic infrastructure
Run your applications on a shared environment
Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.
Dynamic Infrastructures
InfrastructureProducts & Services
InfrastructureSolutions
ManagedInfrastructure
Infrastructure-as-a-service
Fujitsu Siemens ComputersWhat we offer
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Dynamic Infrastructures:Our Portfolio
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Network
Storage Clients
Server solutions
FlexFrame
BladeFrame
Managed Data Center Managed Office
Servers
Storage
Solutions
CentricStor
Client Solutions
Virtual
Workplace
Workplace-as-a-Service
Dynamic Infrastructures
InfrastructureProducts & Services
InfrastructureSolutions
ManagedInfrastructure
Infrastructure-as-a-service
Services for- ROI- Integration- Maintenance
Financial Solutions
Infrastructure products: Building blocks for Dynamic Infrastructures
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A complete array of servers, mainframes, and storage
A complete range of business clients: notebooks, tablet PCs, thin clients, desktops, workstations
Services for Infrastructure Products
Hardware & Software Maintenance Infrastructure Rollout Services and IMACD Service 24 hours and 365 days of the year Extensive service network worldwide Proactive Remote Services Short response times with spare parts on-site Defined hardware recovery times Best-in-class logistics
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We ensure the desired availability of the IT infrastructure
Standardized Maintenance & Support Services
Installation Packs
Financial Services
Migration Service
Integration Services
Infrastructure solutions: Designing Enterprise SOI Landscape
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Analysis of IT strategy and environment
Evaluation of optimization potential for your current landscape
Identification of requirements for a future landscape
Detailed analysis of current landscape (load profile, bottle necks etc.)
Suggestion of various landscape designs
Report contains benefits and challenges of each design
Roadmap to your new landscape
Feasibility checks
Risk analysis
Final recommendation.
Assessing the Solution Portfolio
Developing the Roadmap
Designing the Landscape
Analyzing the Infrastructure
Integration and Migration services according to a proven phase model
Infrastructure Solutionsfor Business Applications
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Application independent
Real / virtual serversare shared across applications
Application optimized
Solution stack is tuned for an application suite FlexFrame
for SAPFlexFramefor Oracle
PRIMERGY BladeFrame
Storage-oriented Infrastructure solutions: CentricStor
Virtualization of Tape InfrastructuresCentricStor introduces a virtualization layer between servers and tape libraries
Key Benefits
Changes on server side have no impact on the tape side – and vice versa
Support of a large variety of tape systems, servers, mainframes and backup software
Consolidation of tape libraries
Introduction of information lifecycle management into tape environments
Support of two data centers for disaster recovery
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TapeVirtualization
Layer
CentricStor
x86 ServerpoolMainframe, UNIX
Virtual WorkplaceOur offering for client virtualization
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Pre-integratedsolutions
End-to-endinfrastructure services
IT investmentdecision support
“Virtual Workplace” from
Latest technologies for client virtualization
Improved flexibility, efficiency, quality
Proactive support services for Infrastructure Solutions
Solution Contract
One service for hardware and software
components of the dynamic solution
A technical account manager
(TAM) supports the customer
holistically
Proactive Services
Live monitoring
System Health Check
Patch Management
Reactive Support Services
Help Desk Services
Hard- and Software Maintenance
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Proactive services
1&2-level support
TAMBacklevel support
On-siterepair
Software support
Service Management
Infrastructure Solutions – more than 1,000 installations
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Aerospace & Defense
Automotive
Banking & Insurance
Chemical
Consumer
Engineering, Construction & Operations
HighTech
Public Sector
Services, Telcos, Utilities
Managed Infrastructure: Our Managed Services portfolio
Managed Data Center
IT Management and operational services along the Data Center Analysis, design and transformation
of data center operation Enable business agility and efficient
resource allocation Cost reduction through process
automation Utility based pricing models
Managed Office
Services for an efficient operation of workplace infrastructures Planning, implementation and
rollouts Management and optimization of the
client lifecycle Efficient operation of physical
and virtual IT workplace “Per-seat” billing models
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Analysis of your requirements
Define required service capabilities
Define governancemodel and delivery responsibilities
Implement aligned services and delivery
Managed Infrastructure: Leverage the potential of our service catalog
Service Portfolio
Assessmentof service requirements and IT portfolio
Service Catalog
Assessmentof services
Separation into local and global service delivery
Local Delivery
Lo
cal
CommonEnd-To-EndService Processes
Central SharedServices
Implementation
Cen
tral
Service automation enables cost effective service delivery from remote locations for dynamic infrastructures
CommonEnd-To-EndService Processes
Governance Model
Service Management
Process Framework
Managed Storage Optimization
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Successful transfer of your storage infrastructure to regular operation
Integration &Transition
Smooth hand-over to efficiently the operation
Design
Tailoredstorage concept
Consulting
Consulting services
Reactive
Remote
variable charging (GB per month)
Managed Storage
CapacityManagement
CapacityProvisioning
ServiceManagement
Maintenance &Support
Monitoring
StorageAdministration
localBusiness reflection
Remotedata collection
On Demand
Multi Vendor
Proactive
Monthly charging
Accounting
ITIL –
Based
As a service: The next step towards higher efficiency and flexibility
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With 100’s of installations of infrastructure solutions customers have optimized their IT
It is their foundation of a service-oriented infrastructure (SOI)
Managed services for theses solutions further raise the efficiency of operations
The next efficiency gain can be achieved by sharing a central infrastructure between many customers:
Infrastructure-as-a-Service (IaaS)
Degree of efficiency
Managed Services
(Operations)Infrastructure- as-a-Service
Service oriented
InfrastructureDeg
ree
of F
lexi
bilit
y
Advantages ofInfrastructure-as-a-service
Business view:
Choice: alternative IT delivery model
Little involvement to run and manage IT
Usage-based payment schemes
Benefit from economies of scale
Operational view:
Easy access to IT resources with few restrictions/limitations
Faster service delivery
Optimized usage of invested resources
SLA controlled quality of services
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Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings
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“As-a-Service” by Fujitsu Siemens We help customers to implement
“private clouds” where we maintain agreed service levels
We enhance customers’ IT efficiency without threatening their sovereignty
Off-premises IT infrastructure Shared among multiple customers Accessible through pre-defined
methods standards, terms and conditions.
Shared IT infrastructure Through on-demand services Pricing based on service usage Ongoing reductions in both fixed
baseline (or subscription fees) and unit costs
Example: Workplace-as-a-Service (WaaS)
WaaS concept
Shared infrastructure on our premises
(Appears) infinite for customers
Hosting customer’s desktop infrastructure and applications inside
Standardized workplaces at fixed SLA
Orderable via internet
One-to-many approach
Pay-as-you-use model
Smooth migration
Customer benefits
Required services anywhere and anytime
Minimized capital expenditure
No investment in infrastructure
No administration, no management
Low barrier of entry
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Fujitsu Siemens ComputersAbout us
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Fujitsu Siemens Computers at a Glance
Establishment:
1 Oct 1999 as Joint Venture of Siemens and Fujitsu covering EMEA
Financials (FY 07):
Revenue: 6.6 billion euros Profit before tax: 105 million euros
Employees:
10,500,
thereof about 5,000 in services business
Presence:
Strong presence in all key markets across EMEA
In co-operation with partners: offices in more than 70 countries and service delivery capacity in more than 180 countries
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Business Composition (sales)
Servers
ServicesBusiness
PC
Other
24%
17%28%
19%
12%ConsumerPC
Fujitsu Siemens ComputersManagement Team
Chairman: Richard Christou
Corporate First Senior Vice President, Fujitsu
Fujitsu Services, Chairman
Global Business Group, President
Fujitsu North America, Chairman
President & CEO: Kai Flore
1982 joins Siemens AG
1999 joins FSC
2000 - Chief Information Officer
2003 – in addition CFO
2007 – in addition CSO
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Fujitsu Siemens Computers:Strategy Evolution
Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen
We have built know-how and experience in products, services, solutions, and in managing various combinations of these
We can now help customers to decide which IT infrastructureand which delivery model is best for them and deliver according to their needs
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Time
Value
for our
customers
1999 2003 2006 2009
InfrastructureProducts
+ InfrastructureSolutions
+ ManagedServices
Becoming an Infrastructure Provider
+ Infrastructureas-a-service
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The evolution goes on: New ownership structure
Fujitsu Siemens Computers will become a wholly owned subsidiary of Fujitsu FSC will continue to operate as a 50:50 Joint Venture until the end of FY2008 On April 1, 2009 Fujitsu will acquire all of Siemens’s shares in FSC
EMEA and Germany remains key-markets and Fujitsu Siemens Computers will
strengthen its product development capacities in Germany Within the Fujitsu Group, Fujitsu Siemens Computers FSC will transform quicker
and more efficient to a leading provider of IT infrastructures Fujitsu and Fujitsu Siemens Computers will profit of mutual synergy effects
Expand scope of product and service offerings Deliver integrated products/services globally
“Fully integrating Fujitsu Siemens Computers into the Fujitsu Group fits perfectly into our
global growth strategy.” Kuniaki Nozoe, President of Fujitsu
The power behind:Fujitsu at a Glance
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Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2008. US$1 = ¥100.
Principal Business Areas:
Technology Solutions: System Products, Network Products, Services
Ubiquitous Product Solutions: PCs, Hard Disk Drives, Mobile Phones
Device Solutions: LSI Devices, Electronic Components
Headquarters: Tokyo, Japan
President: Kuniaki Nozoe
Established: June 1935
Net Sales: US$ 53.3 billion
Net Income: US$ 481 million
R&D Spending: US$ 2.5 billion
Employees: 167,000 worldwide
Fujitsu’s global growth strategy focuses on:
Field Innovation: Improve the customer’s business, not just the IT business
Global Expansion: Shift the focus from Japan to global business
Environmental Contributions: Preserve the environment for future generations.
Thank you!
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