Dynamic Infrastructures – Flexibility for you

Fujitsu Siemens ComputersSpeakersname

Fujitsu Siemens ComputersOur strategy and approach

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Your questions and needs

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Business environment continues to change

IT continues to drive competitive edge

IT continues to become more complex

IT operations have become a burden

IT is a key asset for part of a business,but an utility for another part

What? I want an IT infrastructure that…

Is flexible and reliable

Meets my business needs

Opens up new ways of doing business

Is open to all delivery options

How? I want to…

Optimize the parts I continue to run myself

Control the installation others manage for me

Move into usage based pricing model

Access experts and keep my ability to innovate

Decide what is best, depending on business, case by case

How can IT drive my competitive

edge…?

I need anIT infrastructure that fits

to me!

Our answer: Dynamic Infrastructures tailor-made

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Infrastructure Products &

Services

Infrastructure Solutions

ManagedInfrastructure

Infrastructure-as-a-Service

Dynamic Infrastructures

Resources boundto the IT infrastructure

Resources available for process and application innovation

With Dynamic Infrastructures we can tailor an offerthat fits to your strategy and priorities

How to build and run Dynamic Infrastructures

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Products and services designed for virtualized and automated environments

Use building blocks designed for dynamism

Benefit from evaluation and integration experience out of many projects

Use pre-tested Infrastructure Solutions

Delegate the responsibility to run your IT

Utilize our expert support services for the operation of your dynamic infrastructure

Run your applications on a shared environment

Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.

Dynamic Infrastructures

InfrastructureProducts & Services

InfrastructureSolutions

ManagedInfrastructure

Infrastructure-as-a-service

Fujitsu Siemens ComputersWhat we offer

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Dynamic Infrastructures:Our Portfolio

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Network

Storage Clients

Server solutions

FlexFrame

BladeFrame

Managed Data Center Managed Office

Servers

Storage

Solutions

CentricStor

Client Solutions

Virtual

Workplace

Workplace-as-a-Service

Dynamic Infrastructures

InfrastructureProducts & Services

InfrastructureSolutions

ManagedInfrastructure

Infrastructure-as-a-service

Services for- ROI- Integration- Maintenance

Financial Solutions

Infrastructure products: Building blocks for Dynamic Infrastructures

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A complete array of servers, mainframes, and storage

A complete range of business clients: notebooks, tablet PCs, thin clients, desktops, workstations

Services for Infrastructure Products

Hardware & Software Maintenance Infrastructure Rollout Services and IMACD Service 24 hours and 365 days of the year Extensive service network worldwide Proactive Remote Services Short response times with spare parts on-site Defined hardware recovery times Best-in-class logistics

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We ensure the desired availability of the IT infrastructure

Standardized Maintenance & Support Services

Installation Packs

Financial Services

Migration Service

Integration Services

Infrastructure solutions: Designing Enterprise SOI Landscape

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Analysis of IT strategy and environment

Evaluation of optimization potential for your current landscape

Identification of requirements for a future landscape

Detailed analysis of current landscape (load profile, bottle necks etc.)

Suggestion of various landscape designs

Report contains benefits and challenges of each design

Roadmap to your new landscape

Feasibility checks

Risk analysis

Final recommendation.

Assessing the Solution Portfolio

Developing the Roadmap

Designing the Landscape

Analyzing the Infrastructure

Integration and Migration services according to a proven phase model

Infrastructure Solutionsfor Business Applications

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Application independent

Real / virtual serversare shared across applications

Application optimized

Solution stack is tuned for an application suite FlexFrame

for SAPFlexFramefor Oracle

PRIMERGY BladeFrame

Storage-oriented Infrastructure solutions: CentricStor

Virtualization of Tape InfrastructuresCentricStor introduces a virtualization layer between servers and tape libraries

Key Benefits

Changes on server side have no impact on the tape side – and vice versa

Support of a large variety of tape systems, servers, mainframes and backup software

Consolidation of tape libraries

Introduction of information lifecycle management into tape environments

Support of two data centers for disaster recovery

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TapeVirtualization

Layer

CentricStor

x86 ServerpoolMainframe, UNIX

Virtual WorkplaceOur offering for client virtualization

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Pre-integratedsolutions

End-to-endinfrastructure services

IT investmentdecision support

“Virtual Workplace” from

Latest technologies for client virtualization

Improved flexibility, efficiency, quality

Proactive support services for Infrastructure Solutions

Solution Contract

One service for hardware and software

components of the dynamic solution

A technical account manager

(TAM) supports the customer

holistically

Proactive Services

Live monitoring

System Health Check

Patch Management

Reactive Support Services

Help Desk Services

Hard- and Software Maintenance

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Proactive services

1&2-level support

TAMBacklevel support

On-siterepair

Software support

Service Management

Infrastructure Solutions – more than 1,000 installations

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Aerospace & Defense

Automotive

Banking & Insurance

Chemical

Consumer

Engineering, Construction & Operations

HighTech

Public Sector

Services, Telcos, Utilities

Managed Infrastructure: Our Managed Services portfolio

Managed Data Center

IT Management and operational services along the Data Center Analysis, design and transformation

of data center operation Enable business agility and efficient

resource allocation Cost reduction through process

automation Utility based pricing models

Managed Office

Services for an efficient operation of workplace infrastructures Planning, implementation and

rollouts Management and optimization of the

client lifecycle Efficient operation of physical

and virtual IT workplace “Per-seat” billing models

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Analysis of your requirements

Define required service capabilities

Define governancemodel and delivery responsibilities

Implement aligned services and delivery

Managed Infrastructure: Leverage the potential of our service catalog

Service Portfolio

Assessmentof service requirements and IT portfolio

Service Catalog

Assessmentof services

Separation into local and global service delivery

Local Delivery

Lo

cal

CommonEnd-To-EndService Processes

Central SharedServices

Implementation

Cen

tral

Service automation enables cost effective service delivery from remote locations for dynamic infrastructures

CommonEnd-To-EndService Processes

Governance Model

Service Management

Process Framework

Managed Storage Optimization

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Successful transfer of your storage infrastructure to regular operation

Integration &Transition

Smooth hand-over to efficiently the operation

Design

Tailoredstorage concept

Consulting

Consulting services

Reactive

Remote

variable charging (GB per month)

Managed Storage

CapacityManagement

CapacityProvisioning

ServiceManagement

Maintenance &Support

Monitoring

StorageAdministration

localBusiness reflection

Remotedata collection

On Demand

Multi Vendor

Proactive

Monthly charging

Accounting

ITIL –

Based

As a service: The next step towards higher efficiency and flexibility

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With 100’s of installations of infrastructure solutions customers have optimized their IT

It is their foundation of a service-oriented infrastructure (SOI)

Managed services for theses solutions further raise the efficiency of operations

The next efficiency gain can be achieved by sharing a central infrastructure between many customers:

Infrastructure-as-a-Service (IaaS)

Degree of efficiency

Managed Services

(Operations)Infrastructure- as-a-Service

Service oriented

InfrastructureDeg

ree

of F

lexi

bilit

y

Advantages ofInfrastructure-as-a-service

Business view:

Choice: alternative IT delivery model

Little involvement to run and manage IT

Usage-based payment schemes

Benefit from economies of scale

Operational view:

Easy access to IT resources with few restrictions/limitations

Faster service delivery

Optimized usage of invested resources

SLA controlled quality of services

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Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings

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“As-a-Service” by Fujitsu Siemens We help customers to implement

“private clouds” where we maintain agreed service levels

We enhance customers’ IT efficiency without threatening their sovereignty

Off-premises IT infrastructure Shared among multiple customers Accessible through pre-defined

methods standards, terms and conditions.

Shared IT infrastructure Through on-demand services Pricing based on service usage Ongoing reductions in both fixed

baseline (or subscription fees) and unit costs

Example: Workplace-as-a-Service (WaaS)

WaaS concept

Shared infrastructure on our premises

(Appears) infinite for customers

Hosting customer’s desktop infrastructure and applications inside

Standardized workplaces at fixed SLA

Orderable via internet

One-to-many approach

Pay-as-you-use model

Smooth migration

Customer benefits

Required services anywhere and anytime

Minimized capital expenditure

No investment in infrastructure

No administration, no management

Low barrier of entry

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Fujitsu Siemens ComputersAbout us

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Fujitsu Siemens Computers at a Glance

Establishment:

1 Oct 1999 as Joint Venture of Siemens and Fujitsu covering EMEA

Financials (FY 07):

Revenue: 6.6 billion euros Profit before tax: 105 million euros

Employees:

10,500,

thereof about 5,000 in services business

Presence:

Strong presence in all key markets across EMEA

In co-operation with partners: offices in more than 70 countries and service delivery capacity in more than 180 countries

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Business Composition (sales)

Servers

ServicesBusiness

PC

Other

24%

17%28%

19%

12%ConsumerPC

Fujitsu Siemens ComputersManagement Team

Chairman: Richard Christou

Corporate First Senior Vice President, Fujitsu

Fujitsu Services, Chairman

Global Business Group, President

Fujitsu North America, Chairman

President & CEO: Kai Flore

1982 joins Siemens AG

1999 joins FSC

2000 - Chief Information Officer

2003 – in addition CFO

2007 – in addition CSO

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Fujitsu Siemens Computers:Strategy Evolution

Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen

We have built know-how and experience in products, services, solutions, and in managing various combinations of these

We can now help customers to decide which IT infrastructureand which delivery model is best for them and deliver according to their needs

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Time

Value

for our

customers

1999 2003 2006 2009

InfrastructureProducts

+ InfrastructureSolutions

+ ManagedServices

Becoming an Infrastructure Provider

+ Infrastructureas-a-service

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The evolution goes on: New ownership structure

Fujitsu Siemens Computers will become a wholly owned subsidiary of Fujitsu FSC will continue to operate as a 50:50 Joint Venture until the end of FY2008 On April 1, 2009 Fujitsu will acquire all of Siemens’s shares in FSC

EMEA and Germany remains key-markets and Fujitsu Siemens Computers will

strengthen its product development capacities in Germany Within the Fujitsu Group, Fujitsu Siemens Computers FSC will transform quicker

and more efficient to a leading provider of IT infrastructures Fujitsu and Fujitsu Siemens Computers will profit of mutual synergy effects

Expand scope of product and service offerings Deliver integrated products/services globally

“Fully integrating Fujitsu Siemens Computers into the Fujitsu Group fits perfectly into our

global growth strategy.” Kuniaki Nozoe, President of Fujitsu

The power behind:Fujitsu at a Glance

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Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2008. US$1 = ¥100.

Principal Business Areas:

Technology Solutions: System Products, Network Products, Services

Ubiquitous Product Solutions: PCs, Hard Disk Drives, Mobile Phones

Device Solutions: LSI Devices, Electronic Components

Headquarters: Tokyo, Japan

President: Kuniaki Nozoe

Established: June 1935

Net Sales: US$ 53.3 billion

Net Income: US$ 481 million

R&D Spending: US$ 2.5 billion

Employees: 167,000 worldwide

Fujitsu’s global growth strategy focuses on:

Field Innovation: Improve the customer’s business, not just the IT business

Global Expansion: Shift the focus from Japan to global business

Environmental Contributions: Preserve the environment for future generations.

Thank you!