1. Communication Strategies for NGOs & initiatives Mohammad
Tahhan
2. Activity : Elevator Pitch
3. Social + Media + Communication = Our Community !
@Tahanco
4. The Social Media Revolution 2014 @Tahanco
5. Do you have communication strategy ? @Tahanco
6. The Three Communication Components @Tahanco Advocacy Informs
and motivates leaderships to create a supportive environment to
achieve program objectives and development goals.
7. The Three Communication Components @Tahanco Social
mobilization Engages and supports participation of institutions,
community networks, social/civic and religious groups to raise
demand for or sustain progress toward a development objective.
8. The Three Communication Components @Tahanco Behavior change
communication Involves face-to-face dialogue with individuals or
groups to inform, motivate, problem-solve or plan, with the
objective to promote and sustain behavior change.
9. Activity 1
10. "POST" Method @Tahanco
11. P = People - Who is your target audience ? - What tools are
they using ? - What are they most comfortable with ? @Tahanco
12. O = Objectives - Do you want to listen, talk, raise
awareness, increase website traffic, improve your reputation or
collaborate with your audience ? @Tahanco
13. S = Strategy - What do you want to accomplish ? - What
resources do you have ? @Tahanco
14. T = Technology - Once youve defined your audiences,
objectives and strategy, then you can choose the most appropriate
technology. @Tahanco
15. Activity 2
16. @Tahanco S.O.S.T.A.C
17. Activity 3
18. SOCIAL MEDIA for Non-Profits @Tahanco
19. Key Takeaways 1. Social Media is a Commitment 2. You get
out what you put in 3. Social Media is NOT an exact science. 4. Add
Value to the Conversation 5. You NEED to respect the power of
Social Media @Tahanco
20. Tell your Story Whats unique about your organization? Share
photos, videos and links Create dialogue allow people to share and
engage with your message. Ask questions. Measure and Optimize Which
messages have been effective? Which ones have been ineffective?
@Tahanco
21. 98% of non-profits are on Facebook. @Tahanco
22. Tweet about things your Audience Cares about Link to
newsworthy events that people are already talking about and relate
them to your cause Tweet in the Moment Gives your voice
authenticity and lets people in on the action. Quote the guest
speaker, take a photoetc Use Relevant Hashtags Hashtags label your
conversation and makes them searchable. If you create your own
SEARCH it first. Use Call to Actions Its amazing what people will
do if you ask, Check out our or Please Retweet. Include Links
Tweets containing a link are three times more likely to be
retweeted. Experiment with posting frequency and times
@Tahanco
23. The most powerful tool to tell your organizations story Its
an excellent source of relevant content while driving traffic to
your channel. YouTube offers additional benefits to nonprofits
including adding a donate button, being listed on YouTubes non
profit channel and the addition of a call-to-action. @Tahanco
24. Exercise 4
25. Content Plan Your Content: Develop monthly content
strategies Check your social network(s) daily Be as visual as
possible (pictures, videos, links etc) Use Social Media to conduct
informal research (ask questions) Identify key influencers and
engage them in conversation @Tahanco
26. Content Questions to ask yourself before hitting Enter:
Which Social Media platform is appropriate for this message? Why
are you sharing this message? What is the value added by this
message? Can I add a relevant link, photo or video to this message?
@Tahanco
27. Exercise 4
28. And!! Thank you Social Media Trainer and NGO communication
specialist Mohammad Tahhan Q & A ?? @Tahanco