1. 1. Communication Strategies for NGOs & initiatives Mohammad Tahhan
2. 2. Activity : Elevator Pitch
3. 3. Social + Media + Communication = Our Community ! @Tahanco
4. 4. The Social Media Revolution 2014 @Tahanco
5. 5. Do you have communication strategy ? @Tahanco
6. 6. The Three Communication Components @Tahanco Advocacy Informs and motivates leaderships to create a supportive environment to achieve program objectives and development goals.
7. 7. The Three Communication Components @Tahanco Social mobilization Engages and supports participation of institutions, community networks, social/civic and religious groups to raise demand for or sustain progress toward a development objective.
8. 8. The Three Communication Components @Tahanco Behavior change communication Involves face-to-face dialogue with individuals or groups to inform, motivate, problem-solve or plan, with the objective to promote and sustain behavior change.
9. 9. Activity 1
10. 10. "POST" Method @Tahanco
11. 11. P = People - Who is your target audience ? - What tools are they using ? - What are they most comfortable with ? @Tahanco
12. 12. O = Objectives - Do you want to listen, talk, raise awareness, increase website traffic, improve your reputation or collaborate with your audience ? @Tahanco
13. 13. S = Strategy - What do you want to accomplish ? - What resources do you have ? @Tahanco
14. 14. T = Technology - Once youve defined your audiences, objectives and strategy, then you can choose the most appropriate technology. @Tahanco
15. 15. Activity 2
16. 16. @Tahanco S.O.S.T.A.C
17. 17. Activity 3
18. 18. SOCIAL MEDIA for Non-Profits @Tahanco
19. 19. Key Takeaways 1. Social Media is a Commitment 2. You get out what you put in 3. Social Media is NOT an exact science. 4. Add Value to the Conversation 5. You NEED to respect the power of Social Media @Tahanco
20. 20. Tell your Story Whats unique about your organization? Share photos, videos and links Create dialogue allow people to share and engage with your message. Ask questions. Measure and Optimize Which messages have been effective? Which ones have been ineffective? @Tahanco
21. 21. 98% of non-profits are on Facebook. @Tahanco
22. 22. Tweet about things your Audience Cares about Link to newsworthy events that people are already talking about and relate them to your cause Tweet in the Moment Gives your voice authenticity and lets people in on the action. Quote the guest speaker, take a photoetc Use Relevant Hashtags Hashtags label your conversation and makes them searchable. If you create your own SEARCH it first. Use Call to Actions Its amazing what people will do if you ask, Check out our or Please Retweet. Include Links Tweets containing a link are three times more likely to be retweeted. Experiment with posting frequency and times @Tahanco
23. 23. The most powerful tool to tell your organizations story Its an excellent source of relevant content while driving traffic to your channel. YouTube offers additional benefits to nonprofits including adding a donate button, being listed on YouTubes non profit channel and the addition of a call-to-action. @Tahanco
24. 24. Exercise 4
25. 25. Content Plan Your Content: Develop monthly content strategies Check your social network(s) daily Be as visual as possible (pictures, videos, links etc) Use Social Media to conduct informal research (ask questions) Identify key influencers and engage them in conversation @Tahanco
26. 26. Content Questions to ask yourself before hitting Enter: Which Social Media platform is appropriate for this message? Why are you sharing this message? What is the value added by this message? Can I add a relevant link, photo or video to this message? @Tahanco
27. 27. Exercise 4
28. 28. And!! Thank you Social Media Trainer and NGO communication specialist Mohammad Tahhan Q & A ?? @Tahanco