1Logo design forCommissioner of Geology & Mining, Gujarat, India.
GUIDELINES FOR LOGO
Commissioner of Geology & MiningGujarat
2 Logo design byDr. Tridha Gajjar, NID 2017
3Logo design forCommissioner of Geology & Mining, Gujarat, India.
4 Logo design byDr. Tridha Gajjar, NID 2017
Designed by: NATIONAL INSTITUTE OF DESIGN
PROJECT HEAD
Dr. Tridha Gajjar
Associate Senior Faculty in Communication Design
© Commissioner of Geology & Mining, Gujarat, India. All rights reserved 2017.
5Logo design forCommissioner of Geology & Mining, Gujarat, India.
Nessecity of guidelines?
For any logo to be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the logo, it’s colour and the typography. This ensures that the audience experiences the logo in the same manner across all media.
These guidelines have been developed to significantly improve and standardise the visual presentation and application of the logo of Commissioner of geology & mining.
Who should use it?
It is for the use of personnel responsible for communication or graphic designers or professional printers, who may use the logo. The content is specific and technical. This booklet lays down standard guidelines and practices for the use of logo. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the logo appears correctly and consistently in every communication.
As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing process used. To match the colours during print production, please use the specifications mentioned.
6 Logo design byDr. Tridha Gajjar, NID 2017
What is visual identity?
Any organisation, big or small, or an event, a campaign or a programme in the public domain, needs to have its own distinct visual identity in the communication era. A visual or an image which can transcend all borders of the written and read text across different languages – a visual which is distinct and represents the organisation’s objectives, purpose or philosophy and activities. This visual identity is the one with which people associate the organisation.
On one hand, there is the tangible, physical, recordable appearance of the organisation, represented by the visual – shape & form, colour, typography and a general relationship of elements unique to the design of its visual identity.
Need for a visual identity
The identity of an organisation is like its personality. It is something that conveys through visuals, the distinctive character of the company and its activities.
Visual identity performs certain vital functions for the organisation, both internally as well as externally. Within the organisation, the identity provides a common umbrella for its employees. This helps reinforce a group identity and loyalty towards the company.
For its public face, the visual identity is the most important and handy tool for an organisation. It is the one means of communication that can provide instant recognition in the public mind. It also establishes a distinct character that identifies the organisation and helps it stand out in a competitive information age.
7Logo design forCommissioner of Geology & Mining, Gujarat, India.
Components of a visual identity
The visual identity for any organisation broadly comprises of three critical components:• the logo• the colour scheme• type style (fonts)
The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organisation. A consistent and undistorted use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognised and associated with the organisation.
Colours are a vital factor in furthering the overall image. Through consistent use of the same set of the colour palette across different mediums, the organisation can build up a very unique image in the public mind.
The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organisation.
8 Logo design byDr. Tridha Gajjar, NID 2017
COMMISSIONER OF GEOLOGY & MINING
Commissioner of Geology & Mining CGM is working under the Industries and Mines Department Government of Gujarat. The total number of staff in CGM is 404 spreaded across the state. It comprises a core team of Commissioner, Sr. Geologist, Geologist, Administrator, Chemists in the Chemical Laboratory etc.
The main functions of Commissioner of Geology and Mining are:
1. Search and Exploration of Mineral wealth of the State by adopting state-of-the-art exploration techniques
2. Mineral Administration with conservation and preservation.
3. Increase State’s mineral revenue through higher production of minerals & their sustainable development framework
Encourage value addition of minerals usage through promotion of mineral based industries in the State
4. Prevention of illegal mining
Geologically, Gujarat is a treasure trove of various mineral-bearing rocks ranging in age from Pre-Cambrian, Jurassic, Cretaceous, Tertiary and Quaternary Formations. Gujarat is endowed with rich minerals like petroleum & natural gas, lignite, bauxite, limestone, bentonite, fire-clay, china-clay, fluorspar, marble, agate, chalk, gypsum and decorative &dimension stones with which, the state possesses a prominent place in mineral production in India. Mineral production has been a major factor in providing employment especially in backward areas, earning valuable royalty and foreign exchange. The existence of high-class infrastructure facilities and business environment, further add to the prospect of +mineral development and mineral based industries in the state.
9Logo design forCommissioner of Geology & Mining, Gujarat, India.
CONTENT
SECTION 1
1.1 The Logo 12-13
1.2. Minimum Size 14
1.3. Safe Zone/ Clearance Space 15
1.4. Usage with other Logos 16-17
1.5. Colour Scheme for Colour Logo 18
1.6. Colour Scheme for Grey Scale Logo 19
1.7. Incorrect Usage: Do Not Do These 20-21
1.8. Typography 22-23
SECTION 2
2.1. Basic stationary design 26-29
2.2. Specifications for basic stationary design 30-35
2.3. Application of logo on CGM Website 36
2.4. Application of logo on CGM Signage 37
2.5. Application of logo on CGM Badge 38-39
SECTION 3
3. List of digital files in a CD 42-43
10 Logo design byDr. Tridha Gajjar, NID 2017
SECTION -1
11Logo design forCommissioner of Geology & Mining, Gujarat, India.
GUIDELINES FOR USING THE LOGO
This section explains the philosophy of the logo, and details out the basic set of guidelines on how to use the logo. It also specifies certain do’s and don’ts pertaining to the usage of the CGM logo. This is to ensure that the identity is used in a consistent manner across all media, without diluting its essence.
12 Logo design byDr. Tridha Gajjar, NID 2017
1.1. THE LOGO
It is combination of symbol and logotype.
This concept is based on visual simlification.
In this logo, main functioning of CGM to explore mineral resources and royalty collection is depicted.
To depict modern mining equipments, left half of the circle is showing mining bulldozer plow.
To depict royalty collection, right half of the circle is showing coin.
To depict Gujarat state, map of Gujarat is being used.
Colour grey depicts strength.
Gold colour depicts royalty collection from mineral resources.
Name of the organisation COMMISSIONER OF GEOLOGY & MINING is placed in an arc on top.
Tagline ‘Bahuratna Vasundhara’, is used at the base to emphasis richness of the land.
13Logo design forCommissioner of Geology & Mining, Gujarat, India.
Representing:COIN
Representing:GUJARAT
Tagline: In Hindi
Representing:MINING BULLDOZER
PLOW
Name of the organization: In English
14 Logo design byDr. Tridha Gajjar, NID 2017
1.2. MINIMUM SIZE
For optimum visibility of the identity, it is advisable to not use the Logo smaller than 14 mm height.
Always re-size the logo proportionately.
h 14 mm
15Logo design forCommissioner of Geology & Mining, Gujarat, India.
1.3. SAFE ZONE/CLEARANCE SPACE
To ensure maximum visibility of the logo, it is very important that the logo and the typography be used in such a manner that it gets it’s due importance.
Never compose or write anything within the safe zone. Always give breathing space to the logo.
Safe Zone
Safe Zone
Safe
Zon
e
Safe
Zon
e
16 Logo design byDr. Tridha Gajjar, NID 2017
1.4. USAGE WITH OTHER LOGOS
There may be situations where the CGM identity is placed along with symbols/logos of other organisations. In such a scenario first attempt should be made to give more importance to the CGM identity, however it depends on the relationship with the other organisation and their own branding guidelines.
Preferred combinations are shown on this page as suggestions and are purely indicative.
An attempt should be made to keep the CGM identity towards the left during horizontal layouts, and on the top during vertical layouts, as shown here.
Please ensure that the specifications for the safe zones are followed properly.
Other Identity
Other Identity
Other Identity
Other Identity
17Logo design forCommissioner of Geology & Mining, Gujarat, India.
18 Logo design byDr. Tridha Gajjar, NID 2017
1.5. COLOUR SCHEME FOR COLOUR LOGO
Colour plays a very important role in establishing the visual identity in the conscious of people, and is chosen very carefully.
The colours identified for CGM are:GreyGold
It is recommended that the logo be used on a white or a lighter background to enhance its visibility and recall value.
C 030 M 040 Y 080 K 010
C 040 M 010 Y 000 K 070
R 178 G 144 B 074
R 076 G 094B 107
PAN
TON
E 87
1 C
PAN
TON
E 75
45 C
PAN
TON
E 75
46 M
ECKA
RT R
ich
Pale
Gol
d
CMYK - For four colour offset printing
PANTONE C - For Spot colour printing on coated paper
PANTONE U- For Spot colour printing on un-coated paper
RGB - For digital platform
19Logo design forCommissioner of Geology & Mining, Gujarat, India.
1.6. COLOUR SCHEME FOR GREY SCALE LOGO
C 000 M 000 Y 000 K 100
C 000 M 000 Y 000 K 040
R 000 G 000 B 000
R 155 G 155 B 156
However, in situations where colours cannot be used due to limitations of reproduction processes, it is recommended to use the entire visual identity (logo) in black colour as shown on this page.
An attempt should be made to maintain maximum contrast with the background colour.
20 Logo design byDr. Tridha Gajjar, NID 2017
To maintain a cohesive singular image across all communication material, it is imperative to follow the guidelines in terms of proportion, type, and colour. The use of the identifier (logo and masthead) should be consistent and should not be distorted or changed in relative proportion, colour etc.
The Logo has been designed with a certain logic. It is very critical to maintain the same relative proportions and colour across applications to ensure a robust and consistent identity.
Please use the files which are provided in the accompanying CD of details of file formats, please refer to page 42-43. Please do not attempt to recreate/redraw the logo. A few examples are shown on this page, which should not be done in any situation or for any kind of purpose.
1.7. INCORRECT USAGE: DO NOT DO THESE
Never give gradient or feather effects to the logo
Never give drop shadow effects to the logo
Never squeeze the logo horizontally or vertically.Always proportionately increase or decrease the size of a logo.
Never give outline to the logo
21Logo design forCommissioner of Geology & Mining, Gujarat, India.
Never give embossed effect to the logo.
Never use logo without specified colours and configuration.
Note: Never ever try to reproduce the logo. Always use the specified artwork files provided by the designer.
Never rotate the logo
Never tightly compose the logo. Always give white space to the logo.
Never use the logo on textured background.
Never use the logo on a background having the colours of the logo and also avoid the use of the logo on a darker background.
Never compose the logo in an outline box.
22 Logo design byDr. Tridha Gajjar, NID 2017
1.8. Typography
English font used for identifier: Futura Md BT (TrueType font)
Hindi font used for tagline: DV TTYogesh (TrueType font)
Tagline in Hindi
Identifier in English
23Logo design forCommissioner of Geology & Mining, Gujarat, India.
On letterhead, visiting card and envelop alignment in arrangement of text should be followed.
24 Logo design byDr. Tridha Gajjar, NID 2017
SECTION -2
25Logo design forCommissioner of Geology & Mining, Gujarat, India.
HOW THE LOGO CAN BE USED
This section provides suggestions on how the logo for CGM may be used for creating awareness across various media – both outdoors, and inhouse stationary.
The proposed visual language is a very clean, uncluttered look with lot of white space. This would give importance to the logo and help enhance the recall value, across all media.
The designs of various items shown in the following pages, are not final designs in terms of factual content, and are purely indicative.
26 Logo design byDr. Tridha Gajjar, NID 2017
LetterheadReduced to 50%
Actual Size: W 210 mm x H 297 mm
For LH Specifications see page-30
Letterhead for Individuals
2.1. BASIC STATIONARY DESIGN
27Logo design forCommissioner of Geology & Mining, Gujarat, India.
LetterheadReduced to 50%
Actual Size: W 210 mm x H 297 mm
For LH Specifications see page-30
Common Letterhead for commissioner
28 Logo design byDr. Tridha Gajjar, NID 2017
Visiting card front side
Visiting card back side
Actual Size Visiting Card
29Logo design forCommissioner of Geology & Mining, Gujarat, India.
Envelop reduced to 65% For Envelop specifications see page- 30-31
Envelop design for company
30 Logo design byDr. Tridha Gajjar, NID 2017
2.2. SPECIFICATIONS FOR BASIC STATIONARY DESIGN: LETTERHEAD
Actual Size: W 210 mm x H 297 mm
Paper suggested:Premium White (100 gsm Alabaster)
31Logo design forCommissioner of Geology & Mining, Gujarat, India.
LETTERHEAD TO BE PASTED HERE
32 Logo design byDr. Tridha Gajjar, NID 2017
SPECIFICATIONS FOR BASIC STATIONARY DESIGN: ENVELOP
6 m
m
2 m
m
4 mm
25 m
m
8 mm4 mm
75 mm
12 mm
33Logo design forCommissioner of Geology & Mining, Gujarat, India.
34 Logo design byDr. Tridha Gajjar, NID 2017
SPECIFICATIONS FOR BASIC STATIONARY DESIGN: VISITING CARDS
Finished Size w 90 mm x h 55 mm with 3 mm bleed
National Emblem 14 mm x 8.3 mm
Designation: Futura Md BT/ 6 pt Person Name: Futura Md BT/ 9 pt
Organisational Name: Gujarati
Organisational Name: English
CGM Logo 18 mm
8 mm
26 mm
6 mm
3 mm
18 mm
240 gsm Cordenons Natural Evolution White
35Logo design forCommissioner of Geology & Mining, Gujarat, India.
Finished Size w 90 mm x h 55 mm with 3 mm bleed
Address
Organisational Name: Gujarati
Organisational Name: English
CGM Logo 18 mm
6.2 mm
26 m
m7 mm
3 mm
18 mm
36 Logo design byDr. Tridha Gajjar, NID 2017
2.3. APPLICATION OF THE LOGO ON CGM WEBSITE
Logo should be placed on white background on website
37Logo design forCommissioner of Geology & Mining, Gujarat, India.
2.4. APPLICATION OF THE LOGO ON SIGNAGES
Signage background should be white for better visibility of logo and organization name
38 Logo design byDr. Tridha Gajjar, NID 2017
2.5. APPLICATION OF THE LOGO ON OTHER OBJECTS: BADGE
39Logo design forCommissioner of Geology & Mining, Gujarat, India.
Belt
cap
40 Logo design byDr. Tridha Gajjar, NID 2017
SECTION -3
41Logo design forCommissioner of Geology & Mining, Gujarat, India.
DIGITAL FILES OF LOGO
This section enlists details of the digital files in the accompanying CD. These are broadly divided into two categories – for use on printed material, and for web/on screen applications.
For ensuring that the correct logo is used across all media, please use the digital files from this master CD. Do not attempt to re-create/redraw the logo.
42 Logo design byDr. Tridha Gajjar, NID 2017
Folder Name File Name. File Extension
CoralDraw 12 file CGM logo_colour.cdr CGM logo_black.cdr CGM logo_grey.cdr
Adobe Illustrator CS5 file CGM logo_colour.ai CGM logo_black.ai CGM logo_grey.ai JEPG CGM logo_colour.jpg CGM logo_black.jpg CGM logo_grey.jpg PDF CGM logo_colour.pdf CGM logo_black.pdf CGM logo_grey.pdf CGM letterhead for chairman.pdf CGM letterhead general.pdf CGM envelop for print.pdf CGM envelop diecut.pdf CGM visiting card.pdf CGM logo application guideline.pdf
CGM stationary CGM stationary CoralDraw 12 file CGM stationary Illustrator CS5 file
3. LIST OF DIGITAL FILES IN A CD
43Logo design forCommissioner of Geology & Mining, Gujarat, India.
PURPOSE / FILE FORMATS AI CDR JPG
Microsoft word docs Ø Ø √
Brochures & posters √ √ Ø
Display banners √ √ Ø
Signage √ √ Ø
Books & reports √ √ Ø
Stationery √ √ Ø
Vehicle graphics √ √ Ø
Power point documents Ø Ø √
Web sites & blogs Ø Ø √
Videos & TV Ø Ø √
√ RecommendedØ Unacceptable (don’t use)
44 Logo design byDr. Tridha Gajjar, NID 2017
Logo Designed by:INTEGRATED DESIGN SERVICES
Paldi, Ahmedabad 380 007 (Gujarat)www.nid.edu
for Commissioner of Geology& Mining Gujarat, India
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