2010 MarketingTools & Resources2010 MarketingTools & Resources
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Elite IntranetInformation and links to resources covered in this manual can be found on the CBElite intranet site. Available 24/7, the intranet site serves as a CBE file manager and communication tool for all five offices. Events, Announcements and More
• Stayup-to-datewithnews,newtechnology, tools, and guides from the Marketing DepartmentwiththeAnnouncementssection onthehomepage. • Staycurrentwithcompanysalesmeetings, networkingevents,specialoccasionsetc.with theCompanyEventsCalendar. • Knowthedeadlinesandprintdatesfor companyadswiththeAdvertisingCalendar. • Referenceyouroffice’sdutyscheduleanytime. • AccessOfficeRosters. • Seedates,timesandlocationsof trainingofferedbyCBElite.
Convenient Tools
• The“AgentControlPanel”offersquicklinksto common sites such as: • CBWorks/LeadRouter • CBEliteE-mail • AutoContract • E-mailUpdateSubscribers • EliteProspector • ToolkitCMA • SocialNetworking/MediaQuickLinks
• DownloadCompanyLogos,RoyaltyFreeImages,AdvertisingTemplates,PropertyFlyer Templates,andProspectingE-mails.•OurMarketingsectionallowsyoutodownloadourmarketingtrainingguidesandpackets.• Chatwithagentsandmanagersin discussion forums.
http://10.10.30.1
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Key Benefits• Centralizedresourceforyourmarketingneeds• High-qualitymarketingpieces• Hundredsofpre-writtenarticlestouseinyournewsletters• E-Postcardcampaigns• Propertyfliereditor...choosetoe-mail,printor“snailmail”them• Choosefromseveralpersonalizedpostcardcampaigns• StepbystepflashvideostowalkyouthroughEliteProspector’smanytools• Andmuch,muchmore
Pricing$25permonthunlimitedusage,chargedtoyourexpenseaccount...12monthcontract.
Login from the home page of Elite Intranet!
Elite ProspectorApowerfultooldesignedtomakee-mailcampaigns,mailings,propertyfliers,andpersonalpromotionpiecesefficientandprofitable.Finally-oneplacetokeepallofyourcontacts,organizethem,andmarketthemasefficientlyaspossible.EliteProspectortrainingclassesareofferedbyourMarketingDepartment.
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Cost:
$8permonthunlimitedusage.Youareonlybilledonmonthsthatyouhaveusedtheproductandtheywillbebilledtoyourexpenseaccount.
Training:
Byvisitingthelinkbelow,youcanopenorsaveaMicrosoftPowerPointpresentationcontainingtrainingmaterialforToolkitCMA.com.It’salargefileandmaytakeafewminutestodownload.WewillalsobeusingthistoolduringtheMarketingSessionsandFastStartClassesthroughouttheyear. http://www.toolkitcma.com/tg.php?c=ncbs
Log into Toolkit now:
YoumaybeginusingToolkitCMAimmediatelyasfollows:
PointyourWebbrowserto:http://www.toolkitcma.comFortheUsername,typeyourentiree-mailaddress:[email protected],type:passwordIfyouhaveproblemsloggingon,pleasecontacttheMarketingDepartment.
Login from the home page of Elite Intranet!
Toolkit CMAThisisaninternet-basedservicethatenablesyoutoquicklyandeasilycreatehigh-impactmarketingmaterials,including:listingpresentationswithCMA,withautomaticmergingofselectedMLSpropertydata;emailpresentationwithpropertydata;andpropertyfliers.ToolkitCMAclassesareofferedbyourMarketingDepartment.
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
ColdwellBanker.com Zillow.com Ask.comFredericksburg.com WorldProperties.com HomeFinder.comColdwellBankerElite.com YahooRealEstate.com OpenHouse.com*RealEstateBook.com* SmarterAgent EnormoHBJMag.com* Move.com OodleCraigsList.com PropBot ComcastCyberHomes.com MSN.com Homes.comFrontDoor.com GoogleSearch BingAOLRealEstate.com YahooSearch HomeAwayRealEstateGoogleBase YouTubeSearch* PropertyPursuit.comRealtor.com eRealInvestor HomeWinksTrulia.com LandWatch Relocation.comTheNest.com ResortScape RealtyTracColdwellBankerOnLocation* Walmart MHRMyHomeRenterColdwellBankerPreviews.com* MyRealty.com GoHomingCLRSearch.com Overstock.com LuxuryRegistry.comGoogleMaps InvestorLoft FreedomSoftHotPads.com Military.com HomeOnTheTube.comLocal.com TweetLister PropertySharkLakeHomesUSA.com* Lycos Vast
Online Marketing NetworkHavingastrongWebpresencemeansmorethanjusthavingagreatWebsite.YouneedtohaverelationshipswithallofthebestWebsitesintheindustry.
We reach 90% of buyers/sellers for you every day.60+WebSitePartnershipsOver20MillionUniqueVisitorsEveryMonth0CosttoYou
ColdwellBankerElitehasintegratedtheirlistingsintothestrongestnetworkofRealEstateWebsitesintheworld;suchasRealtor.com,MSN.com,Google,Trulia,Zillow&manymore.BelowyouwillfindacompletelistoftheWebsitesthatColdwellBankerEliteadvertisesit’slistings.
*Real Estate Book - Your listings are only on this website if you advertised them with the Real Estate Book. Some of our offices advertise company listings in this publication every issue or every other issue. We have negotiated a reduced rate with this publication. Call for details.
*HBJMag.com - Your listings are only on this website if you have advertised them with Home Buyer’s Journal. Some of our offices advertise company listings in this publication every issue or every other issue. We have negotiated a reduced rate with this publication. Call for details.
*Coldwell Banker On Location/YouTube - Your listing will only show up on CB On Location and YouTube if you have created a video listing and uploaded it to CB On Location through CBWorks.
*ColdwellBankerPreviews.com - Your listing will only show up on ColdwellBankerPreviews.com if you are Previews certified and if it meets the Previews criteria. You can become a Previews certified agent by taking the training class in Coldwell Banker University. The Previews criteria for a listing is $550,000.
*LakeHomesUSA.com - Your listing will only show up on LakeHomesUSA.com if it is located on a Lake or in a Lake community. You must mark your listing as a Lake Home in the MLS.
*OpenHouse.com - Your listing will only show up on OpenHouse.com if you mark it as an Open House on ColdwellBanker.com through CBWorks.
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Online Marketing Network Continued...Social Media Sites and Other Websites
Toincreaseyourlisting’sexposureanddistributionyoushouldbeputtingyourlistingsonpopularSocialMediasites.IncludedinthisguideisaSocialMediasectionthatwillgiveyouinformationonSocialMediaaswellasalistofthemostcommonlyusedSocialMediasites.EachagentisofferedaFREEwebsiteonColdwellBanker.com.Evenifyouhaveyourownpersonalcustomizedwebsite,youshouldcreateyourfreeColdwellBanker.comwebsite.Thiswillnotonlyincreasedyourexposurebutyourlisting(s)aswell.BelowyouwillfindalistofSocialMediaandothersitesthatyoushouldbesharingyourlistingson.
Facebook.comTwitter.comLinkedInYouTube.com Blog(ActiveRain,WordPress,Blogger)ColdwellBanker.comPersonalWebsite
Important Information to Know on Distribution
Realtor.comgeneratesviewersthroughinitiativesviapressreleases,proactiveoutreachtothemediaandbloggers,Twitter™,Facebook®,andREALTOR.com®blogs.
Realtor.comdrawstrafficfromthesesearchportals:Google,Facebook,Yahoo!,MSN,AOL,bing,Comcast,Craigslist,andAsk.Move-relatedReferrals-UserscansearchforexistinghomesforsaleonMove.com.Theuseristhenre-directedtoviewthesesearchresultsonREALTOR.com.
*Important* - You must enhance your listings on ColdwellBanker.com (CBWorks), Realtor.com, and MLS in order for your listings to be enhanced on the 60+ websites mentioned on the previous page.
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
ColdwellBanker.com & Coldwell Banker On LocationColdwellBankerisconsideredtobetheWebpioneerintherealestateindustryasthefirstnationalbrandtoofferanationalrealestateWebsite.Morethan31millionusersvisitColdwellBanker.comeveryyearhelpingmakeColdwellBankerthe#1nationalrealestatebrandonline.ColdwellBanker’sintranetsite(CBWorks)isaccessedbygoingtohttp://cbworks.coldwellbanker.com.CBWorksclassesareofferedbytheMarketingDepartment.
ColdwellBanker.com Profile Pages:EveryColdwellBankerEliteSalesAssociatehasaprofilepageonColdwellBanker.com.Thechargeis$50peryear,automaticallychargedtoyourexpenseaccounts.Toactivateandpopulateyourpageyoumustlogintohttp://cbworks.coldwellbanker.comandclickon“coldwellbanker.com/secure”under“QuickLinks”.FromSecureyoucanedityourprofileandenhanceyourlistings.Toactivateyourprofileyoumusthaveaphotoandatleast4bulletpoints.
ColdwellBanker.com Free Agent Personal Web Sites:SalesAssociateswithactiveprofilepagescancreatetheirownFREEWebsiteonColdwellBanker.comthroughCBWorks.TosetupyourfreepersonalWebsitelogintoCBWorksathttp://cbworks.coldwellbanker.com,goto“PromoteMyself ”,clickon“PersonalWebSites”andthenclickontheeditor.
Access Guides in the Marketing Section of the Elite Intranet!
ColdwellBanker.com Agent Space:AgentSpaceisablogonColdwellBanker.comwhichallowsoursalesassociatestoshowcasetheirknowledgeoftheircommunities.WhenanAgentSpaceiscreated,itisautomaticallylinkedtoyourCB.comPersonalWebSiteandyourprofilepageonColdwellBanker.com. Coldwell Banker “On Location”:ColdwellBanker’sYouTubeChannelwhichwaslaunchedinMay2009becomingthefirstbrandtofullytapintothepowerofvideo.Sinceitslaunch,OnLocationhasbeenamongthetoptenmost-viewedbrandchannelsonYouTubeandistheleadingrealestatebrandpageonthesite.OnLocationfocuses on real estate search and insights offering consumers anewwaytosearchforandinteractwithrealestateinformation,listingsandlocalinsightsviavideo.TouploadyourvideostoOnLocationlogintoCBWorks,clickon“QuickLinks”andthenclickon“VideoUploadTool”.
http://www.youtube.com/coldwellbanker
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Key Features
• Elegant,professionalsitetoimpressprospective buyersandsellers.• Individualwebpageswithbioinformation,your specificlistings,yourcontactinfo,propertyupdates sign-inandapictureofyourself.• ListingsupdatefromtheMLSevery24hours.• Ifdesired,youcanchangelistinginformationand advertiseopenhouses.• Youcanmanageyoure-mailupdatesubscribers andpropertyorganizeraccounts.Thisgivesyouaccess to subscriber trends and behavior.• Listinginquiriesareroutedtothelistingagent throughLeadRouter.• Leadsonhomeslistedbycompaniesotherthan ColdwellBankerEliteareroutedinrandom rotationthoughLeadRouter.• VideoLibrarywhereyoucanadvertiseyourlisting videos.
Using the Agent Login
• Loginbyclickingthe“AgentLogin”linkatthebottom ofyourprofilepage.(Youcanacquireyourusername andpasswordfromyourofficemanager)• YoucanenternewsubscribersforPropertyUpdates.• Seewhatlistingsyoursubscribersareinterestedin.• Manageyourlistingsbymarkingthemasopenhouses, addingmorephotos,changingdescriptionsetc.
Updating your web page
• Ifyouhavenotdoneso,writeashortbiographyof yourselfandsendittotheMarketingDepartmentor yourofficemanager.Includeaphotoofyourselfalong withyourbio.
ColdwellBankerElite.com
http://www.coldwellbankerelite.com
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
SocialNetworkingisafundamentalshiftinthewaywecommunicate.Itisonlybecomingmorepervasiveandassuch,becomingacriticalfactorinthesuccessorfailureofANYbusiness.BelowyouwillfindalistofjustafewofthemorecommonlyusedSocialNetworkingsites/media.ThesesitescanalsobefoundontheEliteIntranetsite.The“CBESocialNetworking&MarketingGuide”and“BecomingSocialGuide”,whichyoucanfindontheEliteIntranetsite,haveagreatdealofinformationaboutSocialNetworking/Media,statistics,do’sanddont’s,andsocialmediasucess.
Social Networking
Social Networking/Media Sites:• Facebook.com• MySpace.com• LinkedIn.com• Plaxo.com• YouTube.com• ColdwellBanker“OnLocation”• GoogleVideo• Flickr.com
Blogging & Microblogging Sites:• ActiveRain.com• Blogger.com• WordPress.com• TypePad.com• LiveJournal.com• Twitter.com
Coldwell Banker Elite:• EliteScoopBlog-http://EliteScoop.com•Facebook-http://www.facebook.com/ColdwellBankerElite• LinkedInCompanyPage-SearchCompanies-ColdwellBankerElite• LinkedInRelocationPage-SearchGroups-ColdwellBankerEliteRelocation• Twitter-http://twitter.com/CBElite
Connect with Coldwell Banker Elite & Coldwell Banker LLC
Coldwell Banker LLC (Corporate):• Facebook-http://www.facebook.com/coldwellbanker• YouTube(“OnLocation”)-http://www.youtube.com/coldwellbanker• Flickr-http://flickr.com/photos/coldwellbanker• Twitter-http://twitter.com/coldwellbnkr• FriendFeed-http://friendfeed.com/coldwellbanker
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Elite Scoop Coldwell Banker Elite’s Blog
ColdwellBankerElite’sblog,“EliteScoop”wascreatedtoupdatebothouragent’sandtheconsumersontheRealEstateindustry.ColdwellBankerElite’sDirector’sofProfessionalDevelopmentandMarketinguseEliteScoopasatooltocommunicatewithouragentsandthecommunity.BelowisalistofsomeoftheinformationyoucanexpecttofindonEliteScoop.
AssociationNews UpdatesonColdwellBankerCodeofEthics TrainingClasses&SchedulesUpdatesonColdwellBankerElite DistressedPropertyContinuingEducationClasses&Schedules ColdwellBankerEliteToolsColdwellBankerEliteEvents LegislativeIssuesAdvertising&Marketing Research&StatisticsGeneralRealEstateNews,Updates,&Info SocialMediaTechnology VirginiaRegulations
...andmuchmore!
Visit“EliteScoop”athttp://EliteScoop.comandsign up for email updates which will notify you when new posts are made!
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Lead RouterLeadRouterisanincredibletooldesignedtohelpyoumakethemostofeveryrealestatelead.Thistrulyrevolutionarysystemcombinesthepowerandefficiencyofsophisticatedonlinesoftwarewiththeeaseofuseofyourowncellphone.
How it works
LeadRouterisanincredibletoolwhichallowsustocaptureleadswithinsecondsoftheinitialinquiry.Statistically,quickresponsetimeequalssuccessfulcontactsforinternetleads.Ourgoalistocontacteachleadwithinfive minutes of the lead submission.
Ourleadsaregeneratedthroughouron-linerelationshipswithnumeroussources.Leadsareconvertedtovoiceande-mailmessageandroutedtoColdwellBankerElite’sCoordinatorforBusinessDevelopmentwithinseconds.
Benefits of the Lead Router System
• Fasterresponsetoconsumerinquiries-includingafter hoursandweekends• Allleadsarescrubbedpriortoagentdistribution• Potentialincreaseinyourgrosscommissionincome due to more transactions and referral business• Increasedcustomersatisfaction• Abilitytocaptureinternetshoppersandmarkettothem throughouttheirhomebuyingexperience.Statistics showmosthomebuyersstartlooking12-18months priortotheirpurchaseand75%ofallhomebuyersused the internet to look for homes• GREATMARKETINGTOOLtoshowtoprospective sellers
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
LeadRouterOnline Training
You must complete on-line training to be eligible to receive company generated leads.
Alltrainingisdoneon-linethroughColdwellBankerUniversity.Toregisterforanon-linetrainingsession,followthesesteps:
• LogontoCBWorks(http://cbworks.coldwellbanker.com)• Underthe“Learn”tab,select Coldwell Banker University• SelectCourse Catalog-US• ChooseLead Router Courses• Select(ONLY)Lead Router Mandatory Agent Training On-line(donotselectthe AgentSelf-PacedCourse)• Selectthedateandtimethatisconvenientforyou• Atthechosendateandtimeforyourclass,signbackontoCBWorks, go to Coldwell Banker University and select My Courses• Underyourselectedclassyouwillseea Join the Class button. Click this button and as soonasthevirtualclassroominstructoropenstheclassyouwillbeloggedon
Onceyouhavecompletedtheclasssendane-mailtoyourBusinessDevelopmentCoordinatorandhe/shewillmarkyouasanactiveagentonLeadRouter.TheBusinessDevelopmentCoordinatorwille-mailanagentprofileforyourtocomplete.ThisprofilewillhelptheBusinessCoordinatorassignleadsbasedoninformationsuppliedbyeachagent.
Access to Lead Router Software
Aftercompletingyouron-linetraining;agentsmayaccessthesystemeitherthoughColdwellBankerWorksorthroughtheColdwellBankerEliteIntranetsite.
CBWorks:http://cbworks.coldwellbanker.comEliteIntranet:http://10.10.30.1
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Lead Router Rules
Routing
MostleadroutingishandledmanuallybytheBusinessDevelopmentCoordinator.IfinquiriesaremadedirectlytoyourwebsiteonColdwellBanker.com,thatleadwillgodirectlytoyou.
Manuallyroutedleadsareassignedonarandombasiswiththehelpofyouragentprofilesheet.Yourassignedleadsmustbeincomplianceinorderforyoutoreceivenewleads.Youwillbecalledpriortobeingassignedanewlead.Youmustansweryourphonetoreceivealead!
Lead Router Compliance Times
•Fromleadacceptancetofirstrequiredsystem update-12hours• Secondleadsystemupdate-4daysfromleadacceptance• Thirdandsubsequentleadsystemupdates-20days fromleadacceptanceorfromlastupdate • RequiredupdateswhenleadisinIncubation Status - Every60days-Althoughupdatesarenotrequiredfor60 dayswheninincubationstatus;itisrecommendedthat youcontactyourleadevery30days
Referral Fees
• Nochargeforrentalleads•Nochargeforinquiriesgeneratedfromanagent’sownlisting•25%referralfeeona50/50splitfromallothercompanygeneratedleads
Lead Router
For Questions Contact
CarolThompsonBusinessDevelopmentCoordinatorCThompson@ColdwellBankerElite.comOffice:540-972-9040ext.714Cell:540-538-8862
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Print AdvertisingNewspaperandFreeLanceStarShowcaseadvertisingisagreatwaytomaintainapersonalbrand,impresssellersandspeaktonewprospects.Byacquiringpremiumpositionandusingfullcolorwhenit’savailable,CBElitepositionsitselfasadominantadvertiserinyourmarket.
Weekly Newspaper AdvertisingCBEliteadvertisesin3majornewspapers;TheFreeLanceStar,TheWashingtonPost,andPotomacNews.ParticipationisavailabletoyouasaCBEliteSalesAssociate,intheweeklyRealEstatesectionofeachpublication,atafractionoftheactualcost.
CostTherearetwosizeswithineachfullpagetochoosefrom,“singleslot”or“doubleslot”.Thecostis$70perslotineachpublication,chargedtoexpenseaccounts.
Placing an AdAttheendofeachweektheMarketingDepartmentwillsendoutan“AdvertisingRequest”e-mailcontainingalloftheinfoneededforyoutoquicklyplacelistingads.
DeadlinesRequestinganad:10a.m.MondayMorningMakingChanges:4p.m.WednesdayforPotomacNews 10a.m.ThursdayforFLSandPostProofswillbesentoutthroughe-mailbytheMarketingDepartmentonTuesdaysorWednesdays.Adsareplacedonafirstcome,firstservebasis.
Access deadlines & publication dates through the Advertising Calendar on the Elite Intranet!
Bi-Weekly Newspaper AdvertisingCBEliteadvertises2fullpagesintheFreeLanceStarShowcase.Thissectionisapremiumposition,full-colortabloid,thatpublishesonabi-weeklybasisandisavailabletoyouatadeeplydiscountedrate.ShowcaseistheonlypublicationproducedinpartnershipwithFAAR.12,000copiesofShowcasearedistributedthroughouttheFredericksburgregion,extendingnorthalongtheI-95corridorthroughPrinceWilliamCountyandhaveatwo-weekshelflife.Copiesareavailablethroughlocalrealestateoffices,inVREcommuterstations,hotels,dininglocations,convenienceandgrocerystoresandNorthernVirginiaMetrostops.Showcaselistingsarealsoonlineathttp://www.fredericksburg.com.
CostTherearetwosizeswithineachfullpagetochoosefrom,“singleslot”or“doubleslot”.Thecostis$15perslot,chargedtoexpenseaccounts.
05350DQP©FLS09
S H O W C A S E
Fredericksburg and Surrounding Counties
R E AL E S T A T E COMPLIMENTARY Volume 12, Issue 11, June 3–16, 2009
When you’re buying a home, you want specific things: marble countertops, his and hers sinks, a three-car garage. You also need confidence, peace of mind and trust. You want a REALTOR ® —someone committed to doing business according to a strict, professional code. REALTORS ® complete real estate business ethics training every four years as part of their membership in the National Association of REALTORS ® .
When you’re ready to buy a home, work with a REALTOR ® who can explain options that best fit your situation. To learn more, visit the Fredericksburg Area Association of REALTORS ® at www.FAARmembers.com and click on the Consumer tab.
EVERY MARKET’S DIFFERENT, CALL A REALTOR ® TODAY.
Sourse: www.realtor.org
05350dqp - Page 1 - Compositekaren
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Elite Talking House CBElite’sversionoftheTalkingHouseisasimplebuteffectivetoolthatwillimpresssellersaswellasprovideinstantinformationtoprospectivebuyers.Itisan“interioraudiotour”ofasellershomeaccessiblebydialingthenumberonthesignandenteringthe4digitcode.Oncethedescriptionhasplayedthecallerwillthenbeforwardedtothelistingagent.
Getting StartedTogetstartedwithTalkingHousecontactyourofficemanager.Theywillprovideyouwithasignthathasaunique4digitcode.$20willbechargedtoyourexpenseaccountforeachsignpurchased.Eachsigncanbeusedoveragainwithadifferentmessage.
How it worksCreatea3-4sentencedescription(aninteriortourwouldbebest)withnoabbreviationsandnocaps.E-mailthisdescriptiontotalkinghouse@coldwellbankerelite.com.Within24hoursorlessyourdescriptionwillthenbeenteredintothesystemandreadyforuse.Yoursignisthenreadytobeputintheground,oncethatlistinghassold,takethesignwithyoutothenextpropertyandfollowthestepsabove.
Great Seller Tool!Createa“mock”descriptionofaprospectivesellershomeandhaveitupdatedintimeforyourmarketingconsultation.Whenyouarecoveringthemanymarketingavenuesthatyouwilloffer,givethemabriefoverviewofhow“EliteTalkingHouse”worksandplaythedescriptionofTHEIRhomeinstantly.
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Television Advertising with Spot RunnerUntilthesecondquarterof2006televisionadvertisinghasbeenexpensive,timeconsuming,andaverydifficultmediumtoleverageforRealEstateprofessionals.Now,qualitytelevisionadvertisinghasbecomefast,easy,andaffordableforyouandyourclients.
Benefits of using Spot Runner • Easy–Takeslessthan30minutesofyourtime• Fast–LessthantwoweekstobeonTV• Targeted–Focusedonyourneighborhood• HighQuality–Representsyouwell• Affordable-$349getsyouanadreadyforair• Befirsttomarket• UniquelistingtoolforSalesAssociates– “SignwithmeandI’llputyourhomeonTV.”• Powerfulpersonalpromotiontool• Competewiththemediumusedbythemost powerfulbrandsintheworld
How does Spot Runner work? • AccessibleviatheCBEliteintranetsite• Selectyouradvertisingmarketarea• PersonalizeanadfromtheColdwellBanker libraryoftemplates• Tellyourstory• Indicateyourbudget• Reviewandeditsuggestedmediaschedule• MarketingDirectorissentnotificationtoapprovead• E-mailissentaskingyoutoreviewandapproveyourad• Launchyourcampaign
Access from the home page of Elite Intranet!
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Auto Realty/Auto Contract-GoldNeverwriteanothercontractbyhandagain!Letourdesktopsoftwaredotheworkforyou.AutoContractauto-populatesredundantinformationintoallyourformssoyouneverhavetoenterthesameinformationtwice.Emailcapabilityfurtherenhancesthesoftwarebyhelpingtoeliminatemultiplefaxing.
•EmailForms•Duplicateinformationautopopulatesintosamefields•Internetupdatingofformsandsoftware•Strikethroughanyportionofacontract•Stickynotes•Createcustomfoldersofforms,cateredtoyourspecificneeds•Controlsize,typeface,andcolorofyourtext•Imagedformsforsecurityandliabilitycontrols•Createcustomdefaultorchoicesettingsforanyfieldinanyform•Thebestcustomerserviceintheindustry! UnlikeZipforms,AutoContracthasonesetpriceinsteadofchargingperlibrary.Thatmeansyoupayonepriceformultiplelibraries.NVARformslibrary,VARformslibrary,HUDformslibrary,MRISformslibraryareallavailableatnoextracost.
AutoContractGoldis$40annuallyperuser.
AutoContract-Onlineis$40annuallyperuser.
DataTransferoptionis$10annuallyperuser.
BothAutoContract–GoldandAutoContract–Onlineis$80annuallyperuser.
IfyouhaveanyquestionsfeelfreetoCallGayleNovenarioatext.389
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Real Estate Classes and Continuing Education Whileothercompaniessaythattheyofferagenttraining,ColdwellBankerElitereallydoes.BeginninginJune2010we’reofferingfreeContinuingEducation,PostLicensingandBrokerManagementrenewalclasses.Additionallywe’reofferingNARdesignationclassesatcost,tocovermaterialsandroyalties.Forexample,we’llbeholdingABR(AccreditedBuyerRep)andInnovativeMarketingelective,whichotherschoolsmaychargeupto$300for,we’llhostfor$150.StartinginAugustwe’llhosttheSFR(ShortSaleForeclosureRep)classforjust$30.
Additionally,agentswhowanttosimplygettheirhoursdoneatonetime,cancomestartinginJulyforatwodayCECompleteprogram–free.We’llalsoholdaonedayBrokerRenewalclassinAugust–free.
Wearegoingtocontinuetomaintainouralreadyactivetrainingscheduleontechnology,marketingandcompanytoolstomakesurethateveryoneisuptodateandpreparedfortoday’schallengingmarket!
Registrationsarealldoneonline.Thescheduleonhttp://EliteScoop.comforyoubookmarkit,printitorshareitwithteammembers.
Ifyouhavesomeoneinterestedingettingtheirrealestatelicense,theycangotoourcareerpagesandsignupforongoingnightandweekendclasses!TheseclassesareofferedatourStaffordandMassaponaxOffices.Belowyouwillfindalistoflinksthatwillhelpguideyou.
TrainingandEducationBlogPosts:http://EliteScoop.com
Education&TrainingSchedules:http://EliteScoop.com/Education/
ContinuingEducationRegistration:http://www.EliteScoop.com/Category/Events/Upcoming
CBE’sMosleyWebsite:http://moseley.org/index.php/VA/facility_display/stafford_-_coldwell_banker_elite/
CompleteListofCEClassesOffered:http://www.TheAgentTrainer.com/Programs/
Forquestions,pleasecontactourDirectorofProfessionalDevelopment,MatthewRathbunat540-455-3350
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Commonly Asked Questions and AnswersBelowyouwillfindtheanswerstocommonlyaskedquestions.
Whatfeedsourlisting’sandagentinformation?
Lucero—ColdwellBanker.com(CBWorks)
MLS—ColdwellBankerElite.com,Realtor.com,Fredericksburg.com
•YourAgentProfileonColdwellBanker.comismanagedthroughCBWorks.BasicinformationisenteredbyyourofficeadminintoLucero,whichfeedstoCB.com/CBWorks.YouneedtologintoCBWorkstoactivateandenhanceyourprofile.Toactivateyourprofileyouneedtohaveaphotoandatleast4bulletpoints.YoucandownloadguidesonCBWorksontheEliteIntranetSite. http://10.10.30.1
WhatarethemorepopularSocialMediasitesoutthere?
Facebook - http://www.Facebook.comLinkedIn - http://www.LinkedIn.comTwitter - http://Twitter.comPlaxo - http://www.Plaxo.comMySpace - http://www.MySpace.comYouTube(Videos) - http://www.YouTube.comFlickr(Photos) - http://www.Flickr.com
WhatarethemorepopularBloggingsitesoutthere?
ActiveRain - http://ActiveRain.com(RealEstateSpecificBloggingCommunity)Blogger - http://www.Blogger.com/StartWordPress - http://www.WordPress.comTypePad - http://TypePad.comLiveJournal - http://LiveJournal.com
ToLearnmoreaboutSocialMediaandBlogging,youcandownloadthe“BecomingSocial”and“SocialNetworkingandMarketingGuide”ontheEliteIntranetSite.
HowdoIsetupmySignatureinOutlook?
Clickonthe“Tools”menuandthen“Options”.Clickthe“MailFormat”tabandthenclick“Signatures”.Hereyoucancreateoreditsignatures.OnceyouaredonecreatingyoursignaturemakesurethatyoursignatureisselectedontheMailFormattabforbothcreatingnewmessagesandreplies/fowards.
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Commonly Asked Questions and Answers Continued...
WhatisVPNandhowdoIsetitupsoIcanworkfromhome?
VPN(VirtualPrivateNetwork)isasecureconnectionbetweenalocalcomputer(IE:Yourcomputerathome)andaremotecomputer(IE:ColdwellBankerElite’sServer).OnceyouareconnectedtoColdwellBankerElite’sVPNitisasifyouareintheofficeworking.YouneedtobeconnectedtoVPNinordertoaccessCBEliteMail,MXIE,EliteIntranetSite,andOfficePrinters.TosetupVPNfollowtheinstructionsbelow:
1.ClickonyourStart Menu and click Control Panel. 2. Click on Network Connections.3.ClickCreate New Connection. 4.FollowthedirectionsandyoushouldeventuallyseeNetwork Connection Type. Click Connect to the network at my workplace andthenclickNext.5.SelectVirtual Private Network ConnectionandclickNext.6.EnterthecompanynameColdwell Banker EliteandclickNext.7.IntheHostNameorIPAddresssectionputthefollowing:vpn.coldwellbankerelite.com8.Onceyouhavecreatedyourconnection,youarereadytologin.Yourusernameshouldbeyourfirst initial,lastnameandyourpasswordshouldbethesameasyourColdwellBankerEliteemailpassword.9.OnceyouareloggedintotheVPNyoucanconnecttoMXIE,andtheIntranetasifyouwereinthe office.
IfyouhaveanyproblemsconnectingtotheVPN,pleasecontactEtherSpeakat703-221-9999oratextension801.YouneedtomakesurethatEtherSpeakhasyousetuponVPNandthatyouhavethecorrectusernameandpassword.
HowdoIforwardmyofficephonetomycellphoneinMXIE?
UsingMXIEyoucanforwardyourofficephonetoanynumberyouwish.Followthedirectionsbelowtosetupcallfowarding.
1.OpenupMXIE.2. Click File and Preferences. 3.Onthelefthandsideyouwillseealistoftabs.ClicktheCall Handling tab. 4. Click Newandfillouttheoptionsbasedonyourpreferences.UndertheCheck action you want to apply select Forward toandputinthenumberyouwishtoforwardto.Onceyouaredonemakesure thattheruleisselected.Yourofficephonewillnowforwardtothenumberyouhaveentered.
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Useful Websites
Free Play Musichttp://freeplaymusic.com/-Freemusicyoucanusetouseinyourlistingvideosorslideshows.
Stock.Xchnghttp://www.sxc.hu/-Royaltyfreeimagestouseinyourmarketingactivites.
Picasahttp://picasa.google.com/-FreePhotoEditingSoftwarefromGoogle
Photo Story 3http://www.microsoft.com/windowsxp/using/digitalphotography/photostory/default.mspx-FreevideosoftwarefromMicrosoftthatallowsyoutocreateSlideshowVideosthatyoucanplaceonYouTube/ColdwellBankerOnLocation.
ReBar Camphttp://rebarcamp.com/-ReBarCamphostssocialnetworkingeventsforRealEstateagentsthroughouttheUnitedStatesthatallowsagentstosharetheirideas,technology,marketing,tools,andsuccessstoriesetc.InotherwordsReBarCampisaRealEstatetechnologybrainshare.SchedulesforupcomingReBarCampscanbefoundonthewebsite.
ShareThishttp://sharethis.com/-EasilysharewebsitesonyourSocialMediasiteswithfriends.
WidgetBoxhttp://www.widgetbox.com-ShareyourSocialMediasitesonyourwebsiteinasimpleandeasytousewidget.
Skypehttp://www.skype.com-Make free calls from the internet.
For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424
Useful Contacts Colby Goetz - Marketing Department Office:540-735-2600ext.424Email:[email protected]
Matthew Rathbun - Director of Professional Development Office:540-659-2141ext.373 Email:[email protected]
EtherSpeakPhone:703-221-9999orext.801Email:[email protected]
Coldwell Banker HelpDesk - Problems with ColdwellBanker.com or CBWorksPhone:1-877-426-5393
Realtor.com HelpDesk Phone:1-800-878-4166Email:[email protected]
Elite Prospector HelpDeskPhone:1-866-614-9372Email:[email protected]
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