Coldwell Banker ® Marketing Proposal (8648 23 Ave, Brooklyn, NY11214) © 2009 Coldwell Banker Real...
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Transcript of Coldwell Banker ® Marketing Proposal (8648 23 Ave, Brooklyn, NY11214) © 2009 Coldwell Banker Real...
Coldwell Banker® Marketing Proposal
(8648 23 Ave, Brooklyn, NY11214)
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
The Online Tools You WantThe Experienced Agents You Need
Legacy and Network
Global presence; in 47 countries and 3,200 offices worldwide
Over 100 years of real estate experience
$226 billion in sales volume globally in 2008
Transaction sales amount was 10% higher than the industry average
Coldwellbanker.com generates over 390,000 consumer inquiries per month
Our agent network comprises of agents who made up 25% of the 2008 Real Trends 500 Report by sales volume; this is 76% higher than the nearest competitor.
Legacy and Network
J.D. Power and Associates 2010 Home Buyer/Seller StudySM
Awarded Coldwell Banker®
“Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms”
Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller StudySM. Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April 2009. Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2009. Your experiences may vary. Visit jdpower.com
Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our
site for smartphone screens such as the Blackberry and iPhone
The first to have listings on GPS Built a mobile app that uses GPS technology that
allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search
A listing distribution strategy: Delivers listings to sites such as Trulia, Google,
Yahoo! Real Estate & more In 2008, more than 127 million unique visitors
combined
An Innovation Leader
Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include:
Agent videos Office videos Video listings Community videos Smart tips and news related videos
Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel
An Innovation Leader
About Coldwell Banker Reliable
Coldwell Banker Reliable
Company Stats
25 Sales Associates
$180 million in sales volume
Over 190 transactions
220 Listings Taken 2010
Top Coldwell Banker Brooklyn, Queens and Staten Island Combined.
2 Full Time Receptionist
Open 7 Days A Week
Member Of Two Boards
Member of Brooklyn Board of Realtors
Member of Brooklyn MLS, Staten Island MLS, Staten Island Board of Realtors
Two Prime Office Locations
Business Philosophy
An aggressive online marketing campaign
Local Real Estate Statistics
Currently 120 Active Listings
35 Listings in Contract
Marketing Your PropertyA Personalized Plan
Information Sources Used in Home Search
Source: The 2008 National Association of Realtors® Profile of Home Buyers and Sellers.
Leverage the Power of the Internet
coldwellbanker.com 31 million visits in 2010 Average visitors spends between 8–9
minutes on the site
Automatic placement on sites such as Yahoo! Real Estate, Trulia, New York Times, Google and more Over 127 million visitors combined in 2008
Multiple Listing Service (MLS)
Realtor.com (Property Showcase)
Our local Web site: www.cbreliable.com
Rapid Response
When homebuyers inquire about your home, they want a rapid response
Our proprietary lead management tool lets me and my team answer every lead quickly and professionally
coldwellbanker.com leads convert 85% higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow
1.1. Track leads automatically from the
Web, phone callsand walk-ins.
2. 2. Agent is notified by cell phone within
minutes of inquiry.
3. 3. Statistically, the first to the customer has the best chance to
close the sale.
Getting Started
Your home will be added to:
Our MLS database
coldwellbanker.com
cbreliable.com
We will execute upon the following:
Develop a custom plan to enhance property attributes
Take pictures
Promote at a Coldwell Banker office meeting
List in local Print Advertising
Property Enhancement and Marketing Activities
Develop a custom plan to enhance your property’s appearance
I will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out “Just Listed” postcards to area residents Place your listing on Facebook, Youtube and over 40 Websites Print Ad Homes & Land Magazine List Property on Three Multiple Listing Service Pictorial Magazines National And Local Newspaper Publications World Wide Relocation Open House Yard Sign Virtual Tour
The Sales ProcessThe right agent makes it simple
The Steps to Selling a Home
Set the right price
Accept Offer
Determine time frame
Sign Contacts
Sign guarantee and disclosure
forms
Begin Closing process
Implement a personalized
marketing plan
Assist with mortgage process
Prepare your property
“For Sale”
Assist with inspection process
Show to potential buyers
Assist with title process
Get showings feedback and
make adjustment
Finalwalk-through
Receive offers
Proceed checks delivered to you
Assemble all documents and attend closing
Evaluate your needs
Start
Negotiate Offers
Property sold
Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
Setting the Right Price
Priced right and ready to show opens your home to a great number of potential buyers
Hit the market as a hot property. Priced right, more buyers will be interested
Mortgages are based on fair market value, priced competitively equals more potential buyers
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Market Analysis Summary and Recommendation
Anticipated Selling Range: $0,000-$,000
Recommended Financing Terms
Coldwell Banker Mortgage
Wells Fargo Home Mortgage
Recommended Listing Price: $,000
Other Recommendations
Home Enhancement Guide
Thank You