City of Georgetown
Main Street Program
Strategic Action Plan
2015-16
Produced by:
Texas Downtown Association
Table of Contents
Overview ........................................................................................................................................1
Vision Statement ...........................................................................................................................1
Mission Statement .........................................................................................................................1
Review of Board Member Responsibilities ...............................................................................1
Review of 2014-15 Accomplishments.........................................................................................1
Downtown Stakeholder Survey Results ....................................................................................2
Goal and Plan Development .......................................................................................................3
Georgetown Main Street Program Strategic Action Plan 2015-2016 .....................................4
Goals and Objectives by Main Street’s Four-Point Committees ..........................................25
Design Committee ..........................................................................................................25
Economic Restructuring Committee ............................................................................29
Organization Committee ...............................................................................................34
Promotions Committee ..................................................................................................36
1
Overview
On Friday, April 10, 2015, board members and staff of the City of Georgetown’s Main
Street Program met at Gumbo’s North on the Downtown Georgetown Square. The
purpose of the meeting was to develop a strategic action plan for 2015-16 that included
goals, objectives and action steps for the year.
Catherine Sak, Executive Director of the Texas Downtown Association, served as
facilitator.
Vision Statement
The Georgetown Main Street Program envisions preserving downtown Georgetown’s
rich history as a community-gathering place whose dynamic economy invites residents
and visitors.
Mission Statement
The Georgetown Main Street Program seeks to enhance downtown vibrancy and
historic preservation by using the National Main Street Center’s Four-Point Approach
of organization, design, economic development and promotion.
Review of Board Member Responsibilities
The board retreat was held following the monthly board meeting of the Georgetown
Main Street Advisory Board.
The first item on the agenda included an overview of the day and what board members
could expect. The board then reviewed board documents, including Vision and
Mission statements and Board Expectations, The Main Street Four-Point Approach and
the Board Accountability Agreement.
Review of 2015-16 Accomplishments
Next, Catherine asked the board to review its accomplishments from the previous year:
The Georgetown Swirl event raised a record amount for the Main Street Façade
& Sign Grant Program, over $23,000
Update of a New Business Guide brochure about GMSP grant programs and
services
Cooperative advertising opportunities for Sunday Fundays in September and
Shop Small Saturday during the holidays
New downtown mural unveiled during National Preservation Month
New window signage matching the website for vacant storefronts
Streamlined entry form for holiday events led to increased number of entrants
for the Light Up the Square Holiday Window Contest
2
Hosted and promoted first Talk Like a Pirate Day in September
Successful Breakfast Bites series focused on relevant topics like craft breweries,
crowdfunding, X Games coming to the region, etc.
Sold out of Christmas ornament earlier than ever
The total number of votes cast for the 2015 Toast of the Town awards program
increased over 400% from the previous year. The program recognizes
participating downtown retailers, local restaurants and Texas wineries through a
wine bottle plaque.
The second annual Ladies Nite Out event held the Thursday before
Thanksgiving in November was very successful and led to the Downtown
Georgetown Association’s sponsorship of a similar event in the spring.
The GMSP Shop Small Spree event to raise awareness of Small Business Saturday
was well attended and was cross-promoted by the Georgetown Chamber of
Commerce and Downtown Georgetown Association.
The first Table on Main event is scheduled for next month to fundraiser for
downtown beautification and public art projects like the 8th Street Courtyard
project.
A new downtown database is under development and will be an extraordinary
tool to identify trends, research data and share information.
A part-time assistant temp was hired to contribute to GMSP efforts and assist
GMSP staff with program tasks.
$15,000 was raised for the Light up the Square holiday lighting campaign, an
event that attracts both residents and visitors.
Community partners were recruited to serve on subcommittees.
Successful distribution and promotion of façade and sign grants.
The egress issue for downtown’s 8th St. Courtyard project was addressed and the
adjacent building owners are supportive of the project.
A solid partnership with Southwestern University contributed to another fun
downtown Homecoming Parade and Pep Rally.
GMSP representatives supported SU’s Pirate Bike Program
GMSP representatives attend monthly Arts & Culture organization lunch
meetings as well as quarterly Board Chair lunch meetings.
Downtown Stakeholder Survey Results
The City of Georgetown recently conducted a survey of downtown stakeholders to
collect input and opinions from citizens, visitors and business and property owners.
Forty individuals completed the survey, which was emailed out to downtown business
and property owners, downtown managers and downtown residents. The board
reviewed the findings and plans to develop separate surveys for customers and visitors.
3
(see attachment)
Goal and Plan Development
Goals for 2015-16 were reviewed. The board determined that the same goals should be
carried over:
Attracting and retaining a healthy business mix
Raising awareness and funding for Georgetown Main Street projects
Promoting downtown’s unique image as a signature destination
Representatives from each of the four committees (Design, Economic Restructuring,
Organization and Promotion) then identified primary objectives for the year.
Board members divided themselves into small committee groups to discuss and
develop action steps for each committee. The board was reminded to be realistic and
aware of their time commitments when developing the plan.
Following is the 2015-16 Georgetown Main Street Program Strategic Action Plan:
4
GEORGETOWN MAIN STREET PROGRAM STRATEGIC ACTION PLAN 2015-2016
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Design
1. To maintain uniform window signage for available downtown properties.
A. Identify available properties and contact property owners
May Monthly April 2016 Sheila/Michael $0.00
B. Evaluate results and modify as needed
Ongoing Monthly April 2016 Sheila/Michael $0.00
2. To review Wayfinding and Signage Master Plan.
Make recommendations for downtown and prioritize areas of need
May Monthly June 30 Michael/Cindy $15,000.00
5
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Economic Restructuring
1. To help strengthen and retain current businesses by continuing quarterly Breakfast Bites trainings and other small business workshops with relevant downtown topics and informative speakers.
A. Discuss top downtown trends and make list of potential topics and speakers for the year and potential local partners.
May Monthly meetings
April 2016 Economic
Restructuring Committee
$5,000.00
B. Reach out to new downtown business owners and developers with upcoming projects and invite them to attend/present.
May Monthly meetings
April 2016 Economic
Restructuring Committee
$0.00
C. Confirm speakers and date at least one month in advance
May Monthly meetings
April, July, October and
Jan 2016 Karen/Daniel $0.00
6
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Economic Restructuring
1. To help strengthen and retain current businesses by continuing quarterly Breakfast Bites trainings and other small business workshops with relevant downtown topics and informative speakers.
D. Design and print promotional materials at least two weeks in advance to promote Breakfast Bites online through social media and through flyers
May
Monthly
April, July, October and
Jan 2016 Karen/Daniel $400.00
E. Host event and review survey evaluations to plan for next training
May Monthly
May, August, November, February
2016
Karen/Daniel $600.00
2. To welcome potential/new business owners to downtown and make them aware of process and marketing opportunities.
Review Block Captain Assignments and New Business Owner guide on a semi-annual basis, update and reprint guide as needed for distribution
April Monthly April 2016 Jim $750.00
7
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Economic Restructuring
3. To support and promote current downtown businesses through via Shop Small Spree program, monthly luncheons and Block Captain Visits.
A. Promote date and event of Shop Small Spree on Shop Small Saturday – Nov. 28 on social media and PR
May Monthly November Karen/DGA/Chamber $200.00
B. Continue regular meeting day and select restaurant location for monthly luncheons and notify Main Street board and committee members
May Monthly April 2016 Cheryl $0.00
4. To communicate with downtown business and property owners through a maintained downtown database.
A. Provide training to staff and board on how to use
May Monthly Ongoing Vicki/Staff $0.00
8
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Economic Restructuring
4. To communicate with downtown business and property owners through a maintained downtown database.
B. Communicate with Block Captains to get updated contact information on each downtown property
May Monthly Ongoing Vicki/Staff $0.00
C. Update downtown database information
May Monthly Ongoing ER Committee &
Staff $0.00
Organization To maintain the GMSP website.
A. Post 2015-16 GMSP Action Plan
May June July Staff $0.00
B. Update list of available properties for businesses downtown
June Monthly Ongoing Rusty $0.00
9
Goal 1: Attracting and retaining a healthy business mix
Committee Objective Actions Start Check-In Complete Lead Budget
Organization To maintain the GMSP website.
C. List top requested businesses from stakeholder survey
June June July Staff $0.00
Promotions
To acknowledge contributions made by downtown businesses promoting downtown Georgetown.
As needed, present Main Street Star Award at quarterly Downtown Low Down or Breakfast Bites meetings.
May As needed April 2016 Trisha $50.00
10
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
1. To continue funding for annual “Light up the Square” holiday lighting campaign through ornament series.
A. Research photographs and select 2015 ornament subject
January 2015
Monthly Completed David $0.00
B. Determine final ornament design, number ordered and box colors to place order
May Monthly August David $5,500.00
C. Advertise, market and cross-promote 2015 ornament
August Monthly December David $1,000.00
11
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
2. To continue annual “Light up the Square” holiday lighting contest to promote current businesses.
A. Revise online entry form
July Monthly September JJ/Amanda $0.00
B. Distribute forms via email, social media and through quarterly Downtown Low Down and Breakfast Bites meetings to encourage participation
September Monthly November JJ/Sheila $0.00
C. Select contest judges and encourage media coverage
October Monthly November JJ/Amanda $0.00
D. Follow-up and thanks to participating businesses and media
October Monthly November JJ/Sheila/Amanda $0.00
12
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
3. To continue annual “Light Up the Square” light funding through solicitation of donors.
A. Develop a master list of current and potential donors
May Monthly June JJ $0.00
B. Revise solicitation letter/email and social media efforts
May Monthly June JJ $0.00
C. Solicit donations July Monthly December JJ $0.00
D. Send handwritten thank you notes to donors
December Monthly January 2016 JJ $300.00
13
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Economic Restructuring
To promote the Façade and Sign Grant Program to downtown business and property owners.
A. Keep ongoing list of completed façade and sign grant recipients and schedule upcoming dates for check presentations near current Main Street meetings.
May Monthly April 2016 Vicki/Jeff $0.00
B. Schedule date a week in advance and printing of large check. Invite Main Street volunteers to attend.
May Monthly Ongoing Vicki/Jeff $0.00
C. Follow through with photographer to make sure photos are posted on city websites and FB pages and encourage board and committee members to like and share photos
May Monthly Ongoing Vicki/Jeff $0.00
14
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Organization
1. Produce the Table on Main fundraiser to raise $10,000 to support downtown beautification and public art.
A. Produce fundraising event
December Monthly May 17 Lauryl/Jacque/Diane $14,000
B. Raise awareness of National Preservation Month during event
May 17 May 17 Ask Mayor to attend event and talk about
preservation $0.00
C. Evaluation of event and write thank you notes
June June June David $0.00
D. Volunteer recognition/appreciation reception with final results
June June June David $300.00
E. Recruit co-chairs and volunteers for 2016 event
October Monthly November David $0.00
2. To continue volunteer recruitment for GMSP board & committees.
Identify active citizens, local leaders and business owners from the community and invite them to get involved with GMSP
May Monthly Ongoing Keirsten/Karen $0.00
15
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
1. To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out event to raise $5,000.00.
A. Determine event co-chairs
April Monthly April Cindy/Kay/Becca $0.00
B. Work on theme, graphics and décor
April Monthly August Cindy/Shelly $1900.00
C. Determine sponsorship levels and recruit sponsors
May Monthly October Vicki/LNO
Committee $5000.00
D. Select a volunteer coordinator
May Monthly August Kay/Becca $0.00
E. Recruit downtown host businesses and possibly Wolf Ranch partners
May Monthly October Vicki/LNO
Committee $0.00
F. Secure entertainment and photographer
May Monthly September Blake $700.00
G. Solicit coupons for swag bags and prepare coupon book
May Monthly September Kathy/Trisha $750.00
16
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
1. To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out event to raise $5,000.00.
H. Coordinate advertising and publicity
May Monthly October Kay/Shelly $1,200.00
I. Promote and secure freebies for AmEx Shop Small Saturday event
August Monthly September Shelly $0.00
J. Follow up with thank you notes and evaluation of event
Within 1 week after
event December December Cindy/Kay/Becca $0.00
2. To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00.
A. Determine venue for registration and VIP
April Monthly May Vicki/Cindy $0.00
B. Research fundraising options to raise $20,000.00 in sponsorships
May Monthly July Vicki/Shelly/Co-Chair $0.00
C. Determine sponsorship levels and print brochure
July Monthly September Vicki/Shelly/Co-Chair $250.00
17
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
2. To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00
D. Determine participating Texas wineries
August Monthly January Shelly $0.00
E. Determine participating local restaurants
August Monthly January Trisha $300.00 prize
F. Secure downtown retails for participation and event management
August Monthly January Karen $0.00
G. Secure entertainment and photographer
June Monthly September Vicki $1100.00
H. Secure rentals and décor
June Monthly September Kathy/Cindy $1700.00
I. Coordinate graphics, advertising, ticket sales, social media and publicity
June Monthly September Shelly $2500.00
18
Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
2. To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00.
J. Select a volunteer coordinator
June Monthly September Kay/Becca $0.00
K. Select a VIP Coordinator and Registration and plan Reception
June Monthly September Cindy/Trisha $4000.00
L. Evaluate and celebrate success of event and announce Toast of the Town Awards
Within 1 week after the event
March/April April Vicki/Co-Chair $500.00
19
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
1. To continue to explore the development of 8th Street Alley into a downtown public art space /courtyard.
A. Partner with Arts & Culture Board to plan exploratory meeting with property owners and tenants.
April Monthly May Amanda/Eric $300.00
B. Work with architect and stakeholders on initial design plan
May Monthly December Amanda/Eric $10,000.00
C. Secure property and leases through the City’s legal department
May Monthly April 2016 Amanda/Eric $0.00
2. To continue to beautify downtown Georgetown by becoming a Keep Texas Beautiful affiliate.
A. Complete 8-step affiliate process
April Monthly July Taylor $100.00
B. Plan inaugural KTG event
July Monthly April 2016 Taylor $500.00
C. Explore beautification projects and GCAA grant funding
May Monthly February Taylor $0.00
20
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
3. To identify areas of improvement for downtown lighting.
A. Coordinate a downtown light walk
May Monthly April 2016 Taylor/Cindy $0.00
B. Present recommendations to stakeholders
May Monthly April 2016 Taylor/Cindy $0.00
4. To explore bringing a farmers market to downtown.
A. Contact local farmers markets
May Monthly April 2016 Taylor/Amanda $0.00
B. Present recommendations to stakeholders
January 2016
Monthly April 2016 Taylor/Amanda $0.00
C. Implement downtown farmers market
February 2016
Monthly April 2016 Taylor/Amanda $0.00
21
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Design
5. To research landscape architects for downtown gateways.
A. Set meeting with TMSP architect
May Monthly April 2016 Amanda/Sheila $0.00
B. Present recommendations
May Monthly April 2016 Amanda/Sheila $0.00
Economic Restructuring
1. To promote and support promotion of downtown as a Cultural District by using the arts as economic development.
Partner with CVB, HARC and Arts & Culture Boards to visit successful Texas downtowns that use arts as an economic development tool to gain new ideas
May Monthly April 2016 Jim/Chet $1000
2. To encourage and promote Georgetown as a College Town.
A. Attend bi-monthly College Town Committee meetings to continue developing partnerships with Southwestern University
May Monthly April 2016 Jim/Daniel $0.00
22
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Economic Restructuring
2. To encourage and promote Georgetown as a College Town.
B. Meet with Southwestern University staff to continue hosting pep rallies and homecoming parade downtown
June Monthly November Jim $0.00
C. Communicate and market with downtown businesses special Southwestern University event dates (i.e. football home games) in order to be prepared for visitors
May Monthly November Karen $1000.00
Organization
To increase involvement with other downtown and community organizations.
A. Recruit committee members from the Chamber, Georgetown Art Works, Southwestern University, GISD, Palace Theatre, The Williamson Museum, DGA, etc.
May Monthly April 2016 Keirsten $0.00
23
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Organization
To increase involvement with other downtown and community organizations.
B. Explore opportunities to have more community-wide activities based in downtown, i.e. Ringing Salvation Army bell each holiday season, selling Girl Scout cookies at a DT location, etc.
May Monthly April 2016 Lauryl/Keirsten $0.00
C. Communicate with other city board & local organization liaisons/chairs to share DT events & projects with Chamber, Georgetown Art Works, Southwestern University, Georgetown Heritage Society, Palace Theatre, Williamson Museum, DGA, etc.
April Every two
months February
2016 David/Vicki $0.00
24
Goal 3: Promoting downtown’s image as a signature destination.
Committee Objective Actions Start Check-In Complete Lead Budget
Promotions
To use consistent image and message when marketing downtown Georgetown.
Explore and produce cooperative advertising opportunities such as a downtown coupon book, holiday advertising and an extended/weekend hours campaign
June Monthly April 2016 Kay/Shelly $15,000.00
25
Design Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 1: To maintain uniform window signage for available downtown properties.
Actions Start Check-In Complete Lead Budget
A. Identify available properties and contact property owners
May Monthly April 2016 Sheila/Michael $0.00
B. Evaluate results and modify as needed Ongoing Monthly April 2016 Sheila/Michael $0.00
Objective 2: To review Wayfinding and Signage Master Plan.
Actions Start Check-In Complete Lead Budget
Make recommendations for downtown and prioritize areas of need
May Monthly June 30 Michael/Cindy $15,000.00
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To continue funding for annual “Light up the Square” holiday lighting campaign through ornament series.
Actions Start Check-In Complete Lead Budget
A. Research photographs and select 2015 ornament subject
January 2015 Monthly Completed David $0.00
B. Determine final ornament design, number ordered and box colors to place order
May Monthly August David $5,500.00
C. Advertise, market and cross-promote 2015 ornament
August Monthly December David $1,000.00
26
Design Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 2: To continue annual “Light up the Square” holiday lighting contest to promote current businesses.
Actions Start Check-In Complete Lead Budget
A. Revise online entry form July Monthly September JJ/Amanda $0.00
B. Distribute forms via email, social media and through quarterly Downtown Low Down and Breakfast Bites meetings to encourage participation
September Monthly November JJ/Sheila $0.00
C. Select contest judges and encourage media coverage
October Monthly November JJ/Amanda $0.00
D. Follow-up and thanks to participating businesses and media
October Monthly November JJ/Sheila/Amanda $0.00
Objective 3: To continue annual “Light Up the Square” light funding through solicitation of donors.
Actions Start Check-In Complete Lead Budget
A. Develop a master list of current and potential donors
May Monthly June JJ $0.00
B. Revise solicitation letter/email and social media efforts
May Monthly June JJ $0.00
C. Solicit donations July Monthly December JJ $0.00
D. Send handwritten thank you notes to donors December Monthly January 2016 JJ $300.00
27
Design Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective 1: To continue to explore the development of 8th Street Alley into a downtown public art space /courtyard.
Actions Start Check-In Complete Lead Budget
A. Partner with Arts & Culture Board to plan exploratory meeting with property owners and tenants.
April Monthly May Amanda/Eric $300.00
B. Work with architect and stakeholders on initial design plan
May Monthly December Amanda/Eric $10,000.00
C. Secure property and leases through the City’s legal department
May Monthly April 2016 Amanda/Eric $0.00
Objective 2: To continue to beautify downtown Georgetown by becoming a Keep Texas Beautiful affiliate.
Actions Start Check-In Complete Lead Budget
A. Complete 8-step affiliate process April Monthly July Taylor $100.00
B. Plan inaugural KTG event July Monthly April 2016 Taylor $500.00
C. Explore beautification projects and GCAA grant funding
May Monthly February Taylor $0.00
Objective 3: To identify areas of improvement for downtown lighting.
Actions Start Check-In Complete Lead Budget
A. Coordinate a downtown light walk May Monthly April 2016 Taylor/Cindy $0.00
B. Present recommendations to stakeholders May Monthly April 2016 Taylor/Cindy $0.00
28
Design Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective 4: To explore bringing a farmers market to downtown.
Actions Start Check-In Complete Lead Budget
A. Contact local farmers markets May Monthly April 2016 Taylor/Amanda $0.00
B. Present recommendations to stakeholders January 2016 Monthly April 2016 Taylor/Amanda $0.00
C. Implement downtown farmers market February 2016 Monthly April 2016 Taylor/Amanda $0.00
Objective 5: To research landscape architects for downtown gateways.
Actions Start Check-In Complete Lead Budget
A. Set meeting with TMSP architect May Monthly April 2016 Amanda/Sheila $0.00
B. Present recommendations May Monthly April 2016 Amanda/Sheila $0.00
29
Economic Restructuring Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 1: To help strengthen and retain current businesses by continuing quarterly Breakfast Bites trainings and other small business workshops with relevant downtown topics and informative speakers.
Actions Start Check-In Complete Lead Budget
A. Discuss top downtown trends and make list of potential topics and speakers for the year and potential local partners.
May Monthly meetings
April 2016 Economic
Restructuring Committee
$5,000.00
B. Reach out to new downtown business owners and developers with upcoming projects and invite them to attend/present.
May Monthly meetings
April 2016 Economic
Restructuring Committee
$0.00
C. Confirm speakers and date at least one month in advance
May Monthly meetings
April, July, October and
Jan 2016 Karen/Daniel $0.00
D. Design and print promotional materials at least two weeks in advance to promote Breakfast Bites online through social media and through flyers
May
Monthly
April, July, October and
Jan 2016 Karen/Daniel $400.00
E. Host event and review survey evaluations to plan for next training
May Monthly May, August, November,
February 2016 Karen/Daniel $600.00
30
Economic Restructuring Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 2: To welcome potential/new business owners to downtown and make them aware of process and marketing opportunities.
Actions Start Check-In Complete Lead Budget
Review Block Captain Assignments and New Business Owner guide on a semi-annual basis, update and reprint guide as needed for distribution
April Monthly April 2016 Jim $750.00
Objective 3: To support and promote current downtown businesses through via Shop Small Spree program, monthly luncheons and Block Captain Visits.
Actions Start Check-In Complete Lead Budget
A. Promote date and event of Shop Small Spree on Shop Small Saturday – Nov. 28 on social media and PR
May Monthly November Karen/DGA/Chamber $200.00
B. Continue regular meeting day and select restaurant location for monthly luncheons and notify Main Street board and committee members
May Monthly April 2016 Cheryl $0.00
31
Economic Restructuring Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective 4: To communicate with downtown business and property owners through a maintained downtown database.
Actions Start Check-In Complete Lead Budget
A. Provide training to staff and board on how to use
May Monthly Ongoing Vicki/Staff $0.00
B. Communicate with Block Captains to get updated contact information on each downtown property
May Monthly Ongoing Vicki/Staff $0.00
C. Update downtown database information May Monthly Ongoing ER Committee & Staff $0.00
32
Economic Restructuring Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective: To promote the Façade and Sign Grant Program to downtown business and property owners.
Actions Start Check-In Complete Lead Budget
A. Keep ongoing list of completed façade and sign grant recipients and schedule upcoming dates for check presentations near current Main Street meetings.
May Monthly April 2016 Vicki/Jeff $0.00
B. Schedule date a week in advance and printing of large check. Invite Main Street volunteers to attend.
May Monthly Ongoing Vicki/Jeff $0.00
C. Follow through with photographer to make sure photos are posted on city websites and FB pages and encourage board and committee members to like and share photos.
May Monthly Ongoing Vicki/Jeff $0.00
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective 1: To promote and support promotion of downtown as a Cultural District by using the arts as economic development.
Actions Start Check-In Complete Lead Budget
Partner with CVB, HARC and Arts & Culture Boards to visit successful Texas downtowns that use arts as an economic development tool to gain new ideas
May Monthly April 2016 Jim/Chet $1,000.00
33
Economic Restructuring Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective 2: To encourage and promote Georgetown as a College Town.
Actions Start Check-In Complete Lead Budget
A. Attend bi-monthly College Town Committee meetings to continue developing partnerships with Southwestern University.
May Monthly April 2016 Jim/Daniel $0.00
B. Meet with Southwestern University staff to continue hosting pep rallies and homecoming parade downtown.
June Monthly November Jim $0.00
C. Communicate and market with downtown businesses special Southwestern University event dates (i.e. football home games) in order to be prepared for visitors.
May Monthly November Karen $1000.00
34
Organization Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective: To maintain the GMSP website.
Actions Start Check-In Complete Lead Budget
A. Post 2015-16 GMSP Action Plan. May June July Staff $0.00
B. Update list of available properties for businesses downtown.
June Monthly Ongoing Rusty $0.00
C. List top requested businesses from stakeholder survey.
June June July Staff $0.00
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To produce the Table on Main fundraiser to raise $10,000 to support downtown beautification and public art.
Actions Start Check-In Complete Lead Budget
A. Produce fundraising event December Monthly May 17 Lauryl/Jacque/Diane $14,000
B. Raise awareness of National Preservation Month during event
May 17 May 17 Ask Mayor to attend event and talk about
preservation $0.00
C. Evaluation of event and write thank you notes June June June David $0.00
D. Volunteer recognition/appreciation reception with final results
June June June David $300.00
E. Recruit co-chairs and volunteers for 2016 event October Monthly November David $0.00
35
Organization Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 2: To continue volunteer recruitment for GMSP board & committees.
Actions Start Check-In Complete Lead Budget
Identify active citizens, local leaders and business owners from the community and invite them to get involved with GMSP
May Monthly Ongoing Keirsten/Karen $0.00
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective: To increase involvement with other downtown and community organizations.
Actions Start Check-In Complete Lead Budget
A. Recruit committee members from the Chamber, Georgetown Art Works, Southwestern University, GISD, Palace Theatre, The Williamson Museum, DGA, etc.
May Monthly April 2016 Keirsten $0.00
B. Explore opportunities to have more community-wide activities based in downtown, i.e. Ringing Salvation Army bell each holiday season, selling Girl Scout cookies at a DT location, etc.
May Monthly April 2016 Lauryl/Keirsten $0.00
C. Communicate with other city board & local organization liaisons/chairs to share DT events & projects with Chamber, Georgetown Art Works, Southwestern University, Georgetown Heritage Society, Palace Theatre, Williamson Museum, DGA, etc.
April Every two
months February 2016 David/Vicki $0.00
36
Promotions Committee
GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX
Objective: To acknowledge contributions made by downtown businesses promoting downtown Georgetown.
Actions Start Check-In Complete Lead Budget
As needed, present Main Street Star Award at quarterly Downtown Low Down or Breakfast Bites meetings.
May As needed April 2016 Trisha $50.00
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out event to raise $5,000.00.
Actions Start Check-In Complete Lead Budget
A. Determine event co-chairs April Monthly April Cindy/Kay/Becca $0.00
B. Work on theme, graphics and décor April Monthly August Cindy/Shelly $1900.00
C. Determine sponsorship levels and recruit sponsors
May Monthly October Vicki/LNO Committee $5000.00
D. Select a volunteer coordinator May Monthly August Kay/Becca $0.00
E. Recruit downtown host businesses and possibly Wolf Ranch partners
May Monthly October Vicki/LNO Committee $0.00
37
Promotions Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 1: To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out event to raise $5,000.00.
Actions Start Check-In Complete Lead Budget
F. Secure entertainment and photographer May Monthly September Blake $700.00
G. Solicit coupons for swag bags and prepare coupon book
May Monthly September Kathy/Trisha $750.00
H. Coordinate advertising and publicity May Monthly October Kay/Shelly $1,200.00
I. Promote and secure freebies for AmEx Small Business Saturday event
August Monthly September Shelly $0.00
J. Follow up with thank you notes and evaluation of event
Within 1 week after event
December December Cindy/Kay/Becca $0.00
Objective 2: To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00.
Actions Start Check-In Complete Lead Budget
A. Determine venue for registration and VIP April Monthly May Vicki/Cindy $0.00
B. Research fundraising options to raise $20,000.00 in sponsorships
May Monthly July Vicki/Shelly/Co-Chair $0.00
C. Determine sponsorship levels and print brochure
July Monthly September Vicki/Shelly/Co-Chair $250.00
38
Promotions Committee
GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS
Objective 2: To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00.
Actions Start Check-In Complete Lead Budget
D. Determine participating Texas wineries August Monthly January Shelly $0.00
E. Determine participating local restaurants August Monthly January Trisha $300.00 prize
F. Secure downtown retails for participation and event management
August Monthly January Karen $0.00
G. Secure entertainment and photographer June Monthly September Vicki $1100.00
H. Secure rentals and décor June Monthly September Kathy/Cindy $1700.00
I. Coordinate graphics, advertising, ticket sales, social media and publicity
June Monthly September Shelly $2500.00
J. Select a volunteer coordinator June Monthly September Kay/Becca $0.00
K. Select a VIP Coordinator for Registration and plan Reception
June Monthly September Cindy/Trisha $4000.00
L. Evaluate and celebrate success of event and announce Toast of the Town Awards
Within 1 week after the event
March/April April Vicki/Co-Chair $500.00
39
Promotions Committee
GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION
Objective: To use consistent image and message when marketing downtown Georgetown.
Actions Start Check-In Complete Lead Budget
Explore and produce cooperative advertising opportunities such as a downtown coupon book, holiday advertising and an extended/weekend hours campaign
June Monthly April 2016 Kay/Shelly $15,000.00
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