City of Georgetown Main Street Program Strategic Action ... · On Friday, April 10, 2015, board...

City of Georgetown

Main Street Program

Strategic Action Plan

2015-16

Produced by:

Texas Downtown Association

Table of Contents

Overview ........................................................................................................................................1

Vision Statement ...........................................................................................................................1

Mission Statement .........................................................................................................................1

Review of Board Member Responsibilities ...............................................................................1

Review of 2014-15 Accomplishments.........................................................................................1

Downtown Stakeholder Survey Results ....................................................................................2

Goal and Plan Development .......................................................................................................3

Georgetown Main Street Program Strategic Action Plan 2015-2016 .....................................4

Goals and Objectives by Main Street’s Four-Point Committees ..........................................25

Design Committee ..........................................................................................................25

Economic Restructuring Committee ............................................................................29

Organization Committee ...............................................................................................34

Promotions Committee ..................................................................................................36

1

Overview

On Friday, April 10, 2015, board members and staff of the City of Georgetown’s Main

Street Program met at Gumbo’s North on the Downtown Georgetown Square. The

purpose of the meeting was to develop a strategic action plan for 2015-16 that included

goals, objectives and action steps for the year.

Catherine Sak, Executive Director of the Texas Downtown Association, served as

facilitator.

Vision Statement

The Georgetown Main Street Program envisions preserving downtown Georgetown’s

rich history as a community-gathering place whose dynamic economy invites residents

and visitors.

Mission Statement

The Georgetown Main Street Program seeks to enhance downtown vibrancy and

historic preservation by using the National Main Street Center’s Four-Point Approach

of organization, design, economic development and promotion.

Review of Board Member Responsibilities

The board retreat was held following the monthly board meeting of the Georgetown

Main Street Advisory Board.

The first item on the agenda included an overview of the day and what board members

could expect. The board then reviewed board documents, including Vision and

Mission statements and Board Expectations, The Main Street Four-Point Approach and

the Board Accountability Agreement.

Review of 2015-16 Accomplishments

Next, Catherine asked the board to review its accomplishments from the previous year:

The Georgetown Swirl event raised a record amount for the Main Street Façade

& Sign Grant Program, over $23,000

Update of a New Business Guide brochure about GMSP grant programs and

services

Cooperative advertising opportunities for Sunday Fundays in September and

Shop Small Saturday during the holidays

New downtown mural unveiled during National Preservation Month

New window signage matching the website for vacant storefronts

Streamlined entry form for holiday events led to increased number of entrants

for the Light Up the Square Holiday Window Contest

2

Hosted and promoted first Talk Like a Pirate Day in September

Successful Breakfast Bites series focused on relevant topics like craft breweries,

crowdfunding, X Games coming to the region, etc.

Sold out of Christmas ornament earlier than ever

The total number of votes cast for the 2015 Toast of the Town awards program

increased over 400% from the previous year. The program recognizes

participating downtown retailers, local restaurants and Texas wineries through a

wine bottle plaque.

The second annual Ladies Nite Out event held the Thursday before

Thanksgiving in November was very successful and led to the Downtown

Georgetown Association’s sponsorship of a similar event in the spring.

The GMSP Shop Small Spree event to raise awareness of Small Business Saturday

was well attended and was cross-promoted by the Georgetown Chamber of

Commerce and Downtown Georgetown Association.

The first Table on Main event is scheduled for next month to fundraiser for

downtown beautification and public art projects like the 8th Street Courtyard

project.

A new downtown database is under development and will be an extraordinary

tool to identify trends, research data and share information.

A part-time assistant temp was hired to contribute to GMSP efforts and assist

GMSP staff with program tasks.

$15,000 was raised for the Light up the Square holiday lighting campaign, an

event that attracts both residents and visitors.

Community partners were recruited to serve on subcommittees.

Successful distribution and promotion of façade and sign grants.

The egress issue for downtown’s 8th St. Courtyard project was addressed and the

adjacent building owners are supportive of the project.

A solid partnership with Southwestern University contributed to another fun

downtown Homecoming Parade and Pep Rally.

GMSP representatives supported SU’s Pirate Bike Program

GMSP representatives attend monthly Arts & Culture organization lunch

meetings as well as quarterly Board Chair lunch meetings.

Downtown Stakeholder Survey Results

The City of Georgetown recently conducted a survey of downtown stakeholders to

collect input and opinions from citizens, visitors and business and property owners.

Forty individuals completed the survey, which was emailed out to downtown business

and property owners, downtown managers and downtown residents. The board

reviewed the findings and plans to develop separate surveys for customers and visitors.

3

(see attachment)

Goal and Plan Development

Goals for 2015-16 were reviewed. The board determined that the same goals should be

carried over:

Attracting and retaining a healthy business mix

Raising awareness and funding for Georgetown Main Street projects

Promoting downtown’s unique image as a signature destination

Representatives from each of the four committees (Design, Economic Restructuring,

Organization and Promotion) then identified primary objectives for the year.

Board members divided themselves into small committee groups to discuss and

develop action steps for each committee. The board was reminded to be realistic and

aware of their time commitments when developing the plan.

Following is the 2015-16 Georgetown Main Street Program Strategic Action Plan:

4

GEORGETOWN MAIN STREET PROGRAM STRATEGIC ACTION PLAN 2015-2016

Goal 1: Attracting and retaining a healthy business mix

Committee Objective Actions Start Check-In Complete Lead Budget

Design

1. To maintain uniform window signage for available downtown properties.

A. Identify available properties and contact property owners

May Monthly April 2016 Sheila/Michael $0.00

B. Evaluate results and modify as needed

Ongoing Monthly April 2016 Sheila/Michael $0.00

2. To review Wayfinding and Signage Master Plan.

Make recommendations for downtown and prioritize areas of need

May Monthly June 30 Michael/Cindy $15,000.00

5



Economic Restructuring

1. To help strengthen and retain current businesses by continuing quarterly Breakfast Bites trainings and other small business workshops with relevant downtown topics and informative speakers.

A. Discuss top downtown trends and make list of potential topics and speakers for the year and potential local partners.

May Monthly meetings

April 2016 Economic

Restructuring Committee

$5,000.00

B. Reach out to new downtown business owners and developers with upcoming projects and invite them to attend/present.


April 2016 Economic


$0.00

C. Confirm speakers and date at least one month in advance


April, July, October and

Jan 2016 Karen/Daniel $0.00

6




1. To help strengthen and retain current businesses by continuing quarterly Breakfast Bites trainings and other small business workshops with relevant downtown topics and informative speakers.

D. Design and print promotional materials at least two weeks in advance to promote Breakfast Bites online through social media and through flyers

May

Monthly



E. Host event and review survey evaluations to plan for next training

May Monthly

May, August, November, February

2016

Karen/Daniel $600.00

2. To welcome potential/new business owners to downtown and make them aware of process and marketing opportunities.

Review Block Captain Assignments and New Business Owner guide on a semi-annual basis, update and reprint guide as needed for distribution

April Monthly April 2016 Jim $750.00

7




3. To support and promote current downtown businesses through via Shop Small Spree program, monthly luncheons and Block Captain Visits.

A. Promote date and event of Shop Small Spree on Shop Small Saturday – Nov. 28 on social media and PR

May Monthly November Karen/DGA/Chamber $200.00

B. Continue regular meeting day and select restaurant location for monthly luncheons and notify Main Street board and committee members

May Monthly April 2016 Cheryl $0.00

4. To communicate with downtown business and property owners through a maintained downtown database.

A. Provide training to staff and board on how to use

May Monthly Ongoing Vicki/Staff $0.00

8




4. To communicate with downtown business and property owners through a maintained downtown database.

B. Communicate with Block Captains to get updated contact information on each downtown property


C. Update downtown database information

May Monthly Ongoing ER Committee &

Staff $0.00

Organization To maintain the GMSP website.

A. Post 2015-16 GMSP Action Plan

May June July Staff $0.00

B. Update list of available properties for businesses downtown

June Monthly Ongoing Rusty $0.00

9



Organization To maintain the GMSP website.

C. List top requested businesses from stakeholder survey

June June July Staff $0.00

Promotions

To acknowledge contributions made by downtown businesses promoting downtown Georgetown.

As needed, present Main Street Star Award at quarterly Downtown Low Down or Breakfast Bites meetings.

May As needed April 2016 Trisha $50.00

10

Goal 2: Raising awareness and funding for Georgetown Main Street Program projects.


Design

1. To continue funding for annual “Light up the Square” holiday lighting campaign through ornament series.

A. Research photographs and select 2015 ornament subject

January 2015

Monthly Completed David $0.00

B. Determine final ornament design, number ordered and box colors to place order

May Monthly August David $5,500.00

C. Advertise, market and cross-promote 2015 ornament

August Monthly December David $1,000.00

11



Design

2. To continue annual “Light up the Square” holiday lighting contest to promote current businesses.

A. Revise online entry form

July Monthly September JJ/Amanda $0.00

B. Distribute forms via email, social media and through quarterly Downtown Low Down and Breakfast Bites meetings to encourage participation

September Monthly November JJ/Sheila $0.00

C. Select contest judges and encourage media coverage

October Monthly November JJ/Amanda $0.00

D. Follow-up and thanks to participating businesses and media

October Monthly November JJ/Sheila/Amanda $0.00

12



Design

3. To continue annual “Light Up the Square” light funding through solicitation of donors.

A. Develop a master list of current and potential donors

May Monthly June JJ $0.00

B. Revise solicitation letter/email and social media efforts


C. Solicit donations July Monthly December JJ $0.00

D. Send handwritten thank you notes to donors

December Monthly January 2016 JJ $300.00

13




To promote the Façade and Sign Grant Program to downtown business and property owners.

A. Keep ongoing list of completed façade and sign grant recipients and schedule upcoming dates for check presentations near current Main Street meetings.

May Monthly April 2016 Vicki/Jeff $0.00

B. Schedule date a week in advance and printing of large check. Invite Main Street volunteers to attend.

May Monthly Ongoing Vicki/Jeff $0.00

C. Follow through with photographer to make sure photos are posted on city websites and FB pages and encourage board and committee members to like and share photos


14



Organization

1. Produce the Table on Main fundraiser to raise $10,000 to support downtown beautification and public art.

A. Produce fundraising event

December Monthly May 17 Lauryl/Jacque/Diane $14,000

B. Raise awareness of National Preservation Month during event

May 17 May 17 Ask Mayor to attend event and talk about

preservation $0.00

C. Evaluation of event and write thank you notes

June June June David $0.00

D. Volunteer recognition/appreciation reception with final results


E. Recruit co-chairs and volunteers for 2016 event

October Monthly November David $0.00

2. To continue volunteer recruitment for GMSP board & committees.

Identify active citizens, local leaders and business owners from the community and invite them to get involved with GMSP

May Monthly Ongoing Keirsten/Karen $0.00

15



Promotions

1. To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out event to raise $5,000.00.

A. Determine event co-chairs

April Monthly April Cindy/Kay/Becca $0.00

B. Work on theme, graphics and décor

April Monthly August Cindy/Shelly $1900.00

C. Determine sponsorship levels and recruit sponsors

May Monthly October Vicki/LNO

Committee $5000.00

D. Select a volunteer coordinator

May Monthly August Kay/Becca $0.00

E. Recruit downtown host businesses and possibly Wolf Ranch partners

May Monthly October Vicki/LNO

Committee $0.00

F. Secure entertainment and photographer

May Monthly September Blake $700.00

G. Solicit coupons for swag bags and prepare coupon book

May Monthly September Kathy/Trisha $750.00

16



Promotions

1. To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out event to raise $5,000.00.

H. Coordinate advertising and publicity

May Monthly October Kay/Shelly $1,200.00

I. Promote and secure freebies for AmEx Shop Small Saturday event

August Monthly September Shelly $0.00

J. Follow up with thank you notes and evaluation of event

Within 1 week after

event December December Cindy/Kay/Becca $0.00

2. To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00.

A. Determine venue for registration and VIP

April Monthly May Vicki/Cindy $0.00

B. Research fundraising options to raise $20,000.00 in sponsorships

May Monthly July Vicki/Shelly/Co-Chair $0.00

C. Determine sponsorship levels and print brochure

July Monthly September Vicki/Shelly/Co-Chair $250.00

17



Promotions

2. To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00

D. Determine participating Texas wineries

August Monthly January Shelly $0.00

E. Determine participating local restaurants

August Monthly January Trisha $300.00 prize

F. Secure downtown retails for participation and event management

August Monthly January Karen $0.00

G. Secure entertainment and photographer

June Monthly September Vicki $1100.00

H. Secure rentals and décor

June Monthly September Kathy/Cindy $1700.00

I. Coordinate graphics, advertising, ticket sales, social media and publicity

June Monthly September Shelly $2500.00

18



Promotions

2. To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00.

J. Select a volunteer coordinator

June Monthly September Kay/Becca $0.00

K. Select a VIP Coordinator and Registration and plan Reception

June Monthly September Cindy/Trisha $4000.00

L. Evaluate and celebrate success of event and announce Toast of the Town Awards

Within 1 week after the event

March/April April Vicki/Co-Chair $500.00

19

Goal 3: Promoting downtown’s image as a signature destination.


Design

1. To continue to explore the development of 8th Street Alley into a downtown public art space /courtyard.

A. Partner with Arts & Culture Board to plan exploratory meeting with property owners and tenants.

April Monthly May Amanda/Eric $300.00

B. Work with architect and stakeholders on initial design plan

May Monthly December Amanda/Eric $10,000.00

C. Secure property and leases through the City’s legal department

May Monthly April 2016 Amanda/Eric $0.00

2. To continue to beautify downtown Georgetown by becoming a Keep Texas Beautiful affiliate.

A. Complete 8-step affiliate process

April Monthly July Taylor $100.00

B. Plan inaugural KTG event

July Monthly April 2016 Taylor $500.00

C. Explore beautification projects and GCAA grant funding

May Monthly February Taylor $0.00

20



Design

3. To identify areas of improvement for downtown lighting.

A. Coordinate a downtown light walk

May Monthly April 2016 Taylor/Cindy $0.00

B. Present recommendations to stakeholders

May Monthly April 2016 Taylor/Cindy $0.00

4. To explore bringing a farmers market to downtown.

A. Contact local farmers markets

May Monthly April 2016 Taylor/Amanda $0.00

B. Present recommendations to stakeholders

January 2016

Monthly April 2016 Taylor/Amanda $0.00

C. Implement downtown farmers market

February 2016

Monthly April 2016 Taylor/Amanda $0.00

21



Design

5. To research landscape architects for downtown gateways.

A. Set meeting with TMSP architect

May Monthly April 2016 Amanda/Sheila $0.00

B. Present recommendations

May Monthly April 2016 Amanda/Sheila $0.00


1. To promote and support promotion of downtown as a Cultural District by using the arts as economic development.

Partner with CVB, HARC and Arts & Culture Boards to visit successful Texas downtowns that use arts as an economic development tool to gain new ideas

May Monthly April 2016 Jim/Chet $1000

2. To encourage and promote Georgetown as a College Town.

A. Attend bi-monthly College Town Committee meetings to continue developing partnerships with Southwestern University

May Monthly April 2016 Jim/Daniel $0.00

22




2. To encourage and promote Georgetown as a College Town.

B. Meet with Southwestern University staff to continue hosting pep rallies and homecoming parade downtown

June Monthly November Jim $0.00

C. Communicate and market with downtown businesses special Southwestern University event dates (i.e. football home games) in order to be prepared for visitors

May Monthly November Karen $1000.00

Organization

To increase involvement with other downtown and community organizations.

A. Recruit committee members from the Chamber, Georgetown Art Works, Southwestern University, GISD, Palace Theatre, The Williamson Museum, DGA, etc.

May Monthly April 2016 Keirsten $0.00

23



Organization

To increase involvement with other downtown and community organizations.

B. Explore opportunities to have more community-wide activities based in downtown, i.e. Ringing Salvation Army bell each holiday season, selling Girl Scout cookies at a DT location, etc.

May Monthly April 2016 Lauryl/Keirsten $0.00

C. Communicate with other city board & local organization liaisons/chairs to share DT events & projects with Chamber, Georgetown Art Works, Southwestern University, Georgetown Heritage Society, Palace Theatre, Williamson Museum, DGA, etc.

April Every two

months February

2016 David/Vicki $0.00

24



Promotions

To use consistent image and message when marketing downtown Georgetown.

Explore and produce cooperative advertising opportunities such as a downtown coupon book, holiday advertising and an extended/weekend hours campaign

June Monthly April 2016 Kay/Shelly $15,000.00

25

Design Committee

GOAL 1: ATTRACTING & RETAINING A HEALTHY BUSINESS MIX

Objective 1: To maintain uniform window signage for available downtown properties.

Actions Start Check-In Complete Lead Budget

A. Identify available properties and contact property owners

May Monthly April 2016 Sheila/Michael $0.00

B. Evaluate results and modify as needed Ongoing Monthly April 2016 Sheila/Michael $0.00

Objective 2: To review Wayfinding and Signage Master Plan.


Make recommendations for downtown and prioritize areas of need

May Monthly June 30 Michael/Cindy $15,000.00

GOAL 2: RAISING AWARENESS AND FUNDING FOR GEORGETOWN MAIN STREET PROGRAM PROJECTS

Objective 1: To continue funding for annual “Light up the Square” holiday lighting campaign through ornament series.


A. Research photographs and select 2015 ornament subject

January 2015 Monthly Completed David $0.00

B. Determine final ornament design, number ordered and box colors to place order

May Monthly August David $5,500.00

C. Advertise, market and cross-promote 2015 ornament

August Monthly December David $1,000.00

26

Design Committee


Objective 2: To continue annual “Light up the Square” holiday lighting contest to promote current businesses.


A. Revise online entry form July Monthly September JJ/Amanda $0.00

B. Distribute forms via email, social media and through quarterly Downtown Low Down and Breakfast Bites meetings to encourage participation

September Monthly November JJ/Sheila $0.00

C. Select contest judges and encourage media coverage

October Monthly November JJ/Amanda $0.00

D. Follow-up and thanks to participating businesses and media

October Monthly November JJ/Sheila/Amanda $0.00

Objective 3: To continue annual “Light Up the Square” light funding through solicitation of donors.


A. Develop a master list of current and potential donors


B. Revise solicitation letter/email and social media efforts


C. Solicit donations July Monthly December JJ $0.00

D. Send handwritten thank you notes to donors December Monthly January 2016 JJ $300.00

27

Design Committee

GOAL 3: PROMOTING DOWNTOWN’S IMAGE AS A SIGNATURE DESTINATION

Objective 1: To continue to explore the development of 8th Street Alley into a downtown public art space /courtyard.


A. Partner with Arts & Culture Board to plan exploratory meeting with property owners and tenants.

April Monthly May Amanda/Eric $300.00

B. Work with architect and stakeholders on initial design plan

May Monthly December Amanda/Eric $10,000.00

C. Secure property and leases through the City’s legal department

May Monthly April 2016 Amanda/Eric $0.00

Objective 2: To continue to beautify downtown Georgetown by becoming a Keep Texas Beautiful affiliate.


A. Complete 8-step affiliate process April Monthly July Taylor $100.00

B. Plan inaugural KTG event July Monthly April 2016 Taylor $500.00

C. Explore beautification projects and GCAA grant funding

May Monthly February Taylor $0.00

Objective 3: To identify areas of improvement for downtown lighting.


A. Coordinate a downtown light walk May Monthly April 2016 Taylor/Cindy $0.00

B. Present recommendations to stakeholders May Monthly April 2016 Taylor/Cindy $0.00

28

Design Committee


Objective 4: To explore bringing a farmers market to downtown.


A. Contact local farmers markets May Monthly April 2016 Taylor/Amanda $0.00

B. Present recommendations to stakeholders January 2016 Monthly April 2016 Taylor/Amanda $0.00

C. Implement downtown farmers market February 2016 Monthly April 2016 Taylor/Amanda $0.00

Objective 5: To research landscape architects for downtown gateways.


A. Set meeting with TMSP architect May Monthly April 2016 Amanda/Sheila $0.00

B. Present recommendations May Monthly April 2016 Amanda/Sheila $0.00

29

Economic Restructuring Committee


Objective 1: To help strengthen and retain current businesses by continuing quarterly Breakfast Bites trainings and other small business workshops with relevant downtown topics and informative speakers.


A. Discuss top downtown trends and make list of potential topics and speakers for the year and potential local partners.


April 2016 Economic


$5,000.00

B. Reach out to new downtown business owners and developers with upcoming projects and invite them to attend/present.


April 2016 Economic


$0.00

C. Confirm speakers and date at least one month in advance




D. Design and print promotional materials at least two weeks in advance to promote Breakfast Bites online through social media and through flyers

May

Monthly



E. Host event and review survey evaluations to plan for next training

May Monthly May, August, November,

February 2016 Karen/Daniel $600.00

30



Objective 2: To welcome potential/new business owners to downtown and make them aware of process and marketing opportunities.


Review Block Captain Assignments and New Business Owner guide on a semi-annual basis, update and reprint guide as needed for distribution

April Monthly April 2016 Jim $750.00

Objective 3: To support and promote current downtown businesses through via Shop Small Spree program, monthly luncheons and Block Captain Visits.


A. Promote date and event of Shop Small Spree on Shop Small Saturday – Nov. 28 on social media and PR

May Monthly November Karen/DGA/Chamber $200.00

B. Continue regular meeting day and select restaurant location for monthly luncheons and notify Main Street board and committee members

May Monthly April 2016 Cheryl $0.00

31



Objective 4: To communicate with downtown business and property owners through a maintained downtown database.


A. Provide training to staff and board on how to use


B. Communicate with Block Captains to get updated contact information on each downtown property


C. Update downtown database information May Monthly Ongoing ER Committee & Staff $0.00

32



Objective: To promote the Façade and Sign Grant Program to downtown business and property owners.


A. Keep ongoing list of completed façade and sign grant recipients and schedule upcoming dates for check presentations near current Main Street meetings.

May Monthly April 2016 Vicki/Jeff $0.00

B. Schedule date a week in advance and printing of large check. Invite Main Street volunteers to attend.


C. Follow through with photographer to make sure photos are posted on city websites and FB pages and encourage board and committee members to like and share photos.



Objective 1: To promote and support promotion of downtown as a Cultural District by using the arts as economic development.


Partner with CVB, HARC and Arts & Culture Boards to visit successful Texas downtowns that use arts as an economic development tool to gain new ideas

May Monthly April 2016 Jim/Chet $1,000.00

33



Objective 2: To encourage and promote Georgetown as a College Town.


A. Attend bi-monthly College Town Committee meetings to continue developing partnerships with Southwestern University.

May Monthly April 2016 Jim/Daniel $0.00

B. Meet with Southwestern University staff to continue hosting pep rallies and homecoming parade downtown.

June Monthly November Jim $0.00

C. Communicate and market with downtown businesses special Southwestern University event dates (i.e. football home games) in order to be prepared for visitors.

May Monthly November Karen $1000.00

34

Organization Committee


Objective: To maintain the GMSP website.


A. Post 2015-16 GMSP Action Plan. May June July Staff $0.00

B. Update list of available properties for businesses downtown.

June Monthly Ongoing Rusty $0.00

C. List top requested businesses from stakeholder survey.

June June July Staff $0.00


Objective 1: To produce the Table on Main fundraiser to raise $10,000 to support downtown beautification and public art.


A. Produce fundraising event December Monthly May 17 Lauryl/Jacque/Diane $14,000

B. Raise awareness of National Preservation Month during event

May 17 May 17 Ask Mayor to attend event and talk about

preservation $0.00

C. Evaluation of event and write thank you notes June June June David $0.00

D. Volunteer recognition/appreciation reception with final results


E. Recruit co-chairs and volunteers for 2016 event October Monthly November David $0.00

35

Organization Committee


Objective 2: To continue volunteer recruitment for GMSP board & committees.


Identify active citizens, local leaders and business owners from the community and invite them to get involved with GMSP

May Monthly Ongoing Keirsten/Karen $0.00


Objective: To increase involvement with other downtown and community organizations.


A. Recruit committee members from the Chamber, Georgetown Art Works, Southwestern University, GISD, Palace Theatre, The Williamson Museum, DGA, etc.

May Monthly April 2016 Keirsten $0.00

B. Explore opportunities to have more community-wide activities based in downtown, i.e. Ringing Salvation Army bell each holiday season, selling Girl Scout cookies at a DT location, etc.

May Monthly April 2016 Lauryl/Keirsten $0.00

C. Communicate with other city board & local organization liaisons/chairs to share DT events & projects with Chamber, Georgetown Art Works, Southwestern University, Georgetown Heritage Society, Palace Theatre, Williamson Museum, DGA, etc.

April Every two

months February 2016 David/Vicki $0.00

36

Promotions Committee


Objective: To acknowledge contributions made by downtown businesses promoting downtown Georgetown.


As needed, present Main Street Star Award at quarterly Downtown Low Down or Breakfast Bites meetings.

May As needed April 2016 Trisha $50.00


Objective 1: To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out event to raise $5,000.00.


A. Determine event co-chairs April Monthly April Cindy/Kay/Becca $0.00

B. Work on theme, graphics and décor April Monthly August Cindy/Shelly $1900.00

C. Determine sponsorship levels and recruit sponsors

May Monthly October Vicki/LNO Committee $5000.00

D. Select a volunteer coordinator May Monthly August Kay/Becca $0.00

E. Recruit downtown host businesses and possibly Wolf Ranch partners

May Monthly October Vicki/LNO Committee $0.00

37



Objective 1: To increase awareness of Small Business Saturday and funding for downtown lighting by organizing and producing annual Ladies Nite Out event to raise $5,000.00.


F. Secure entertainment and photographer May Monthly September Blake $700.00

G. Solicit coupons for swag bags and prepare coupon book

May Monthly September Kathy/Trisha $750.00

H. Coordinate advertising and publicity May Monthly October Kay/Shelly $1,200.00

I. Promote and secure freebies for AmEx Small Business Saturday event

August Monthly September Shelly $0.00

J. Follow up with thank you notes and evaluation of event

Within 1 week after event

December December Cindy/Kay/Becca $0.00

Objective 2: To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00.


A. Determine venue for registration and VIP April Monthly May Vicki/Cindy $0.00

B. Research fundraising options to raise $20,000.00 in sponsorships

May Monthly July Vicki/Shelly/Co-Chair $0.00

C. Determine sponsorship levels and print brochure

July Monthly September Vicki/Shelly/Co-Chair $250.00

38



Objective 2: To increase funding for the Façade and Sign Grant Program by organizing and producing the annual Georgetown Swirl to raise at least $20,000.00.


D. Determine participating Texas wineries August Monthly January Shelly $0.00

E. Determine participating local restaurants August Monthly January Trisha $300.00 prize

F. Secure downtown retails for participation and event management

August Monthly January Karen $0.00

G. Secure entertainment and photographer June Monthly September Vicki $1100.00

H. Secure rentals and décor June Monthly September Kathy/Cindy $1700.00

I. Coordinate graphics, advertising, ticket sales, social media and publicity

June Monthly September Shelly $2500.00

J. Select a volunteer coordinator June Monthly September Kay/Becca $0.00

K. Select a VIP Coordinator for Registration and plan Reception

June Monthly September Cindy/Trisha $4000.00

L. Evaluate and celebrate success of event and announce Toast of the Town Awards

Within 1 week after the event

March/April April Vicki/Co-Chair $500.00

39



Objective: To use consistent image and message when marketing downtown Georgetown.


Explore and produce cooperative advertising opportunities such as a downtown coupon book, holiday advertising and an extended/weekend hours campaign

June Monthly April 2016 Kay/Shelly $15,000.00

City of Georgetown Main Street Program Strategic Action ... · On Friday, April 10, 2015, board...

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