Christina Wisz & Daryn Williams
Our Advertisement
Dr. Up Your Life
•Headline: Your Old Soft Drink Called
•Tagline: “Your old soft drink called, and your referral is Dr. Pepper.”
Target Audience • Our Target Audience is college students and young
adults and our magazine is Entertainment weekly. • By doing research we gathered that roughly 63
percent of Entertainment weekly readers are between the ages of 18 and 34, and that directly correlates to our target audience.
• Entertainment Weekly has all of the juicy gossip about celebrities, which appeals to a younger demographic.
• Roughly 83 percent of Entertainment Weekly readers have attended some college or are post grad.
Advertising Approach • We believe our advertisement will appeal to
both young males and females.• The attractive Doctor will appeal to the
female audience.• The humor aspect of the ad will appeal to the
male audience and the female audience as well.
History/Rationale • Dr. Pepper Originated at Morrison’s Old
Country store in Waco in 1885 making it the oldest major soft drink in the United States.
• Dr. Pepper was ranked 5th in 2012 in the top ten most popular soft drinks behind Coca-Cola, Diet Coke, Pepsi-Cola, and Mountain Dew.
Rationale • The basic message we are trying the
communicate in our advertisement is to stop drinking your boring old soft drink and trade it in for Dr. Pepper!
• We did this by doing a simple advertisement with minimal wording that will appeal to our target consumer.
• Doctors are seen as good people who help others, this positive association along with Dr. Pepper will help to brand and market the product.
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