Christina Wisz & Daryn Williams

Our Advertisement

Dr. Up Your Life

•Headline: Your Old Soft Drink Called

•Tagline: “Your old soft drink called, and your referral is Dr. Pepper.”

Target Audience • Our Target Audience is college students and young

adults and our magazine is Entertainment weekly. • By doing research we gathered that roughly 63

percent of Entertainment weekly readers are between the ages of 18 and 34, and that directly correlates to our target audience.

• Entertainment Weekly has all of the juicy gossip about celebrities, which appeals to a younger demographic.

• Roughly 83 percent of Entertainment Weekly readers have attended some college or are post grad.

Advertising Approach • We believe our advertisement will appeal to

both young males and females.• The attractive Doctor will appeal to the

female audience.• The humor aspect of the ad will appeal to the

male audience and the female audience as well.

History/Rationale • Dr. Pepper Originated at Morrison’s Old

Country store in Waco in 1885 making it the oldest major soft drink in the United States.

• Dr. Pepper was ranked 5th in 2012 in the top ten most popular soft drinks behind Coca-Cola, Diet Coke, Pepsi-Cola, and Mountain Dew.

Rationale • The basic message we are trying the

communicate in our advertisement is to stop drinking your boring old soft drink and trade it in for Dr. Pepper!

• We did this by doing a simple advertisement with minimal wording that will appeal to our target consumer.

• Doctors are seen as good people who help others, this positive association along with Dr. Pepper will help to brand and market the product.