A fun and catchy play of the words which means “Chicken” and “Baboy” (pork), two of the products proudly offer to the Filipino market.
Chic-Boy is the perfect place to have an affordable yet delicious and fulfilling meal with family, colleagues and barkadas.
It offers a menu packed with tastefully prepared food variants like the popular Cebu Lechon Manok and Cebu Lechon Liempo.
Chic-Boy provides their diners with an ambiance that is perfect for a typical get together.
Before the existence of Chic-boy, Francis A. Juan, the founder that before earned in a simple buy & sell of rice put up a business in Block 8 Lot 8 Tomas Morato Avenue Corner Scout Borromeo Street south Triangle Quezon City, Metro Manila known as Pier One Bar and Restaurant.
To take on his new challenge, Francis went to Cebu in 2008 and introduced lechon (roasted pig) and lechon manok (roasted chicken).
In Makati branch 3 years ago, Chic-Boy was originated at 112 Jupiter St. Bel-Air, Makati City owned by Henry Chiongbian, a close friend of Juan’s family.
Currently, Chic-Boy has 184 stores nationwide while 36 where soon to open within the Philippines only. This is proudly a Filipino business food.
Mission
Chic-Boy offers luscious, mouth watering and best quality of foods and services for all the people who seeks excellent restaurant.
Vision
To beat the taste of the top competitors.
OUR ENVIRONMENTAL COMMITMENT
Pier One Holdings Corporation is committed to protecting the
environment through responsible operating practices.
Objectives• Complying with or exceeding all
applicable governmental regulations• Implementing waste management
practices• Converting biodegradable waste to
Bio-gas• Promoting waste reduction and
recycling by converting grease trap fats, oils and grease (FOG's) to biodiesel to fuel our delivery trucks, steam boilers and generator sets
• Making environmentally conscious purchasing decisions
Chic-Boy’s Dining, Grills, and Counter Areas
PRODUCTS ENDORSERNeil Coleta
Products
You’ll find in menu are Filipino comfort foods like Chicken Inasal from Bacolod, the classic Inihaw na Liempo, Pork Barbecue, a variety of Sisig, Soups, Vegetables, staple Filipino meriendas, desserts and beverages.
Aside from being delicious and savory, they are easy on the pocket too. You can enjoy meals with huge portions of chicken or pork with Rice All You Can 24 hours a day.
Best Selling Products
Figure 1 Figure 2 CB-1 Chicken Inasal (paa) P 99.00 CB-2 Chicken Inasal (petso) P 99.00
Figure 3 Figure 4 CB-3 Pork Barbecue P 99.00 CB-4 Inihaw na Liempo P 115.00
Figure 5 Figure 6 CB-5 Cebu Lechon Manok P 99.00 CB-6 Cebu Lechon Liempo P 125.00
Figure 7 Figure 8 CB-7A Cebu Lechon Liempo CB-7B Pork Barbecue Cebu Lechon Manok Chicken Inasal Ensaladang Mangga P 135.00 Ginisang Kangkong sa Bawang P 135.00
Figure 9 CB-7C Inihaw na Liempo Cebu Lechon Manok Ginisang Kangkong sa Bawang P 135.00
Best Brands
New ProductsChic-boy upgrading their menu through combining their old and their recent available products.
Other Products
Chic-boy has now opened 184 branches all over the country while the other 36 is still under renovation.
Kalookan City (1)Las Pinas (3)Makati City (8)Mandaluyong City (2)Manila City (9)Marikina City (1)Muntinlupa City (3)Paranaque City (4)Pasay City (2)Pasig City (2)Quezon City (12)San Juan City (1)Baguio (2)Bataan (1)Batangas City (2)Lipa City (1)Bicol*Catanduanes (1)*Legaspi City (1)*Naga City (1)
Bulacan*Meycauayan (8)Cabanatuan City (2)Cagayan (1)Cavite *Tagaytay City (8)Ilocos Norte (1)Isabela*Cauayan (2)Laguna*Binan (7)Pampanga*Mabalacat (3)PangasinanDagupan (5)Rizal *Antipolo (7)Tarlac (2)Zambales*Castillejos (2)
Facilities
Commissary
Location: Pier One Bldg., Cabrera RoadKaytikling, Brgy. Dolores Taytay,Rizal, Philippines
All branches have their trunk line of 658-4564 and Chic-Boy Pasong Tamo’s local number is 5.
Managing Inventories
Premier Farms Agro-Processing Corporation
Supplier of Chickens
Renn Bee Farm (Bulacan)Supplier of Vegetables (if
there is a limited supply, they outsourced in local markets
such as Divisoria & Commonwealth Market)
Kai Anya Farm (Biñan, Laguna)
Supplier of Pork
Monterey (Makati) BBQ and Liempo
Magnolia Supplier of Chickens (if out of stock in Tanauan Batangas)
Suppliers
•They also buy frozen fish & eggs in SNR & Baclaran, sacks of rice in Bulacan, Batangas, and Nueva Ecija locally/week and internationally in Vietnam, Japan, and India every 3-5 months and buy additional recipes in Puregold & SM.
The difficulties encountered by this fast food chain are the availability of meat, the quality, the transportation and especially the weather condition.
Volume of Inventory
Chic-Boy can produce 50-200 pieces/60 kilos of chicken & pork per day.
Distribution Facilities
For the transportation of sealed chicken & pork, they use “freezer chiller van” to preserve good quality of the products.
Planning
They use flyers, fax, T.V. ads, buses, and billboards from visible areas to promote their products. These types of advertisements costs 200,000.00 monthly.
SUPPLY CHAIN
• Premier Farms Agro-Processing Corporation• Renn Bee Farm
Suppliers
FINANCING (LOGISTICS)
Chic-Boy in Pasong Tamo, Makati got 3rd.rank (1.5 million in just a month) among all branches in terms of sales on September to February while they got their lowest income last July 2013 (289,000.00).
Their monthly income during pick season is almost 300-400,000 or half a million pesos while its monthly expenses were almost a million pesos.
Employees have their fixed compensation with a minimum salary of 4,000 to 6,000.00. They also received benefits such as SSS, Pag-ibig, and Phil Health.
WAREHOUSING
The Chic-boy in Pasong Tamo owns warehouse known as Granules Trading, where they could stock a number of bags/sacks of rice.
SUPPLIES SUPPLIER'S RELATIONS
They maintain good relationship between their suppliers through good communications and dealing with them with courtesy manner. Respect with one another benefits in both parties.
The chic-boy personnel will purchase a products to their suppliers and pay them on time as a return of being a good payer, the service of their suppliers are very efficient and do a quickly and surely response at chic-boy’s demand.
CUSTOMER RELATIONS
As we all know that customers have different attitudes so this business shows their professionalism on dealing with them. Dealing with such problems, they can call or even go directly with their customer’s home to resolve those problems they may encountered.
Part of Q.A is to keep their curiosity on their customers, price of goods, & class “A” food products.
FUNCTIONS/DUTIES OF OPERATIONS OFFICER/BRANCH MANAGER
• Monitoring the availability of their products and their stocks because it is really important to their business that they have enough supply to give what the customers demand.
• Also responsible for injecting the secret ingredients to chicken and pork to make these products more delightful and enjoyable to eat.
• Maintain the dignity of their business and be the one to handle the customers complain and to settle with the complainants as quickly and efficiently as she can, even how hard the issue it is.
•Observed cleanliness inside the restaurant
Pricing of Products
They increases the price of their foods only once a year.
QUEUING SYSTEM FOR CUSTOMER
Chic-Boy restaurant have two counters, where the customers rely their needs to the cashiers. The cashier knows all the information that the customer’s wants.
Every cashier should have a maximum time of at least 60 seconds in taking the order per customer. In serving the foods it took a maximum time of 15 minutes and it depends to the food that they order.
Dine in is semi-formal since the customer itself go to the counter and then from there, waiters will serve it for them.
Prepared and Presented by:
Iana Vee Abilaleader
Mariel Catuboran Korina Paula Constantino
Mannlyn GonzalesMa.Cindy Panzo
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