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CHAPTER III
REPORT
3.1 General Description of Dinas Pemuda, Olahraga, Pariwisata dan
Kebudayaan Sukoharjo.
3.1.1 History of Dinas Pemuda, Olahraga, Pariwisata dan Kebudayaan
Sukoharjo
Sukoharjo has a tourism office that is called DPOPK (Dinas Pemuda,
Olahraga, Pariwisata dan Kebudayaan). DPOPK (Dinas Pemuda, Olahraga,
Pariwisata dan Kebudayaan) is one of institutions in Sukoharjo regency. It is
the only institution which handles youth, sport, tourism and culture. It is
located on Jl. Veteran no 9 Sukoharjo. It was established in 2009 by local
government based on the government regulation of Sukoharjo regency no.41,
2007 about organization and administration of Sukoharjo regency.
As one of the strategic regencies in Central Java which has many tourist
attractions, Sukoharjo has many tourist attractions that attract people to visit
and enjoy the city. Tourism becomes one of sector that must be developed
well in Sukoharjo regency. DPOPK Sukoharjo has important role to develop
the tourist attractions in Sukoharjo. The main functions of DPOPK Sukoharjo
are as follows:
a. Formulating technical policy in the youth, sports, tourism and
culture sector.
b. Implementing the government and public services affairs in the
youth, sports, tourism and culture sector.
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c. Training and implementing of tasks in the youth, sports, tourism
and culture sector.
The other main duty of DPOPK is to carry out the affairs of local
government based on the regional of autonomy and support duties in the
youth, sport, tourism and culture sector. (www.dinaspopk.sukoharjo.go.id)
3.1.2 Vision and Mission of Dinas Pemuda, Olahraga, Pariwisata dan
Kebudayaan Sukoharjo.
a. Vision
Producing the quality of human resources which are religious,
healthy, patriotic, cultured, intelligent, and creative and developing
the tourist destinations based on the local people.
b. Mission
1. Developing potential of youth, sports, tourism and culture
sectors which have global competitiveness.
2. Conserving, monitoring and developing the heritage site and
archeology, moral culture, art and film.
3. Improving the quality of human resources in youth, sports,
tourism and culture sectors.
4. Developing the image of Sukoharjo regency through youth,
sports, tourism and culture sectors.
5. Improving and building the structure and infrastructure in youth,
sports, tourism and culture sectors.
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6. Improving cultural performance, object and tourist attractions
and tourism market.
7. Improving the empowerment and potentials usage of youth,
sports, tourism and culture for the citizen welfare.
8. Improving the cooperation of youth, sports, tourism and culture
sector, between inter-actors, inter-sectors, and inter-regions.
9. Improving the empowerment and potentials usage of youth,
sports, tourism and culture for the citizen welfare.
3.1.3 Department
There are six departments of Dinas Pemuda, Olahraga, Pariwisata
dan Kebudayaan (DPOPK Sukoharjo). The departments are organized
as follows:
1. Official head
2. Secretary, consists of :
- Program subdivision
- Financial subdivision
- General and employee subdivision
3. Youth division, consists of :
- Youth insight and endurance subdivision
- Youth Empowerment subdivision
- Youth business subdivision
4. Sport division, consists of :
- Development and guidance subdivision
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- Society participation subdivision
- Management subdivision
5. Tourism division, consists of :
- Development and production subdivision
- Marketing and promotion subdivision
- Objects and tourist attraction subdivision
6. Culture division, consists of :
- Culture and art subdivision
- Archeological and history subdivision
3.1.4 Sukoharjo Tourism Objects
There are many tourism objects in Sukoharjo regency, i.e:
a. Batu Seribu
Batu Seribu is a natural spring tourism located in Gentan, Bulu.
Batu Seribu has wonderful scenery. There are several facilities
provided in Batu Seribu such as: swimming pool, view point,
camping area, playground and a stage for performance.
FIGURE 3.1 Swimming pool in Batu Seribu.
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b. Wirun Tourism Village
Wirun tourism village is located in Mojolaban. Wirun tourism
village becomes famous because of the gamelan production. Tourists
can see the process of making gamelan production directly. Beside
gamelan production, Wirun village also has batik and furniture as
their local product.
FIGURE 3.2 The process of making gamelan by craftsman.
c. Pandhawa Water World
Pandhawa Water World belongs to a modern tourist attraction. It
is located in Solo Baru, Grogol. There are many Pandhawa statues
(the character of a puppet story in Java) as the background area of
the place. It provides several water games adventure such as:
Buggy River, Wave Pool, Raft Slide, Kiddy Pool and etc.
FIGURE 3.3 The games area of Pandhawa Water World.
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d. Waduk Mulur
Waduk Mulur is located in Mulur, Bendosari. Waduk Mulur is a
favorite place for fishing. Local government provides several
facilities such as: camping area, playground area, outbound area
and water sport area. In addition, Waduk Mulur becomes an
alternative family tourism visited on weekend.
FIGURE 3.4 Fishing in Waduk Mulur.
e. Balakan
Balakan is a grave of Ki Ageng Balak that belongs to a religious
tourism. It is located in Mertan, Bendosari. Ki Ageng Balak or
Raden Sujono is one of the descents of Prabu Brawijaya, the King
of Majapahit. The grave of Ki Ageng Balak is believed as a holy
grave by societies because they believe that a holy grave brings
lucky for their life. One of the rituals which are held in Balakan is
Pulung Langse. Pulung Langse is a replacement of Langse or the
old grave cloth with the new grave cloth. After the replacement
with the new Langse, it is washed in Ranjing River then it is cut
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into several pieces and it is distributed for pilgrims. The pilgrims
believe that it will bring luckily for them. This ritual is held every
Sunday on the last week of Syura (the first month in Javanese
calendar).
FIGURE 3.5 The grave of Ki Ageng Balak.
3.2 Activities and Obstacles during the Job Training
3.2.1 Activities during the Job Training
I did the job training at Dinas Pemuda, Olahraga, Pariwisata dan
Kebudayaan (DPOPK) office for a month, started from February 17th
to
March 17th
2014. The job training started from 07.30 am – 13.30 pm from
Monday to Thursday, 07.30 am – 11.00 am for Friday and 07.30 am – 12.00
am on Saturday. During the job training, I was placed in secretary and
tourism divisions. There were several activities that I had done during the job
training, such as:
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1. Typing Letter
The letters was usually written by secretary. It was one of the tools
used to communicate between institutions. It had important functions
such as: to invite person or an institution, to inform some important
news, to give more information and to ask or to clarify something.
During the job training I learned how to write two types of the letter.
They were invitation letter and loan letter. Invitation letter was a letter
used to invite person or an institution to come in a meeting or to attend an
event holds by an institution. The invitation letters that I had written were
invitation letter to Dharma Wanita (Dharma Wanita is female
organization that consist of female employers of DPOPK office and the
wife of male employers). It had function to invite the members of
Dharma Wanita attending the meeting or gathering monthly. The other
was the invitation letter to workshop at DPOPK. The letters were
distributed to all tourism stakeholders of Sukoharjo such as: Fave hotel,
Hartono Mall, The Park Mall, and etc. Besides, it was also distributed to
several sub districts in Sukoharjo such as: Polokarto sub district, Grogol
sub district, Baki sub district, and etc.
The loan letter was used to ask permission to borrow goods or thing
from an institution to other institutions or from a person to other person.
DPOPK wrote the loan letter to borrow water canon from DPU (Dinas
Pekerjaan Umum) Sukoharjo for cleaning dust at DPOPK office after
affected by the eruption of Mount Kelud. I had problem while I wrote a
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letter, for example I did not know how to use the correct language and
suitable form in writing a letter.
2. Managing Letter
The secretary had a duty to manage various kinds of letter. During the
job training I was placed in secretary division. I was asked to manage
letter. The letters should be managed efficiently and effectively to ease
administration and distribution for each division. I helped the staff to
make a list of incoming and outgoing letters in agenda book. It was
arranged according to the received date and the written date on the letter.
Incoming letter was all kinds of letter that were accepted by an institution
who was sent by a person or an institution to DPOPK. There were some
letters accepted by DPOPK such as: invitation Morning tea in Nyah
Jambon from ASSITA, invitation meeting to BAPPEDA, invitation to
participate Festival Gethek from Surakarta tourism office, exhibition
letter from ALLIYAH, Performance Proposal and etc.
The other letter was outgoing letter. Outgoing letter was all letters that
were written by institution sent to other institutions or person. There were
some outgoing letters written by DPOPK such as: permission to furlough
for the employee and invitation to Dharma Wanita. DPOPK had a
method in managing letters in order to arrange well. Firstly, all of
incoming or outgoing letter had to be known by administration staff. The
incoming letter had to be received by administration staff and then the
letter should be written in agenda book. After that, the letter was given to
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head office. The head office wrote the note on the letter then given to the
staff to distribute it for the division that was written in the note. The
outgoing letters from DPOPK should be given the number and written
the letter in agenda book.
3. Welcoming the Guest
The other duty in secretary division was welcoming the guest who
came to DPOPK office. The duty was to give informations and services
to the guests. There were some guests who came to DPOPK, they were
usually people who had a business with DPOPK such as: journalists who
came to DPOPK to interview with the head office about the development
of tourist attractions in Sukoharjo regency and ask the schedules of
tourism events that would be held Sukoharjo regency for one year. The
other guest who came to DPOPK office was a person who asked for
sponsorship event for example sponsorships from Universitas Veteran
Sukoharjo to inquire about Olympics Science event and from Senior
High School 1 Sukoharjo to inquire about Futsal competition event.
4. Visiting Tourism Objects
I did not feel bored during the job training in DPOPK. Beside I
worked at office, I also got permission to visit tourism objects in
Sukoharjo. Sometimes I was accompanied by the staff to go to the
tourism objects in Sukoharjo regency such as: Batu Seribu and Wirun
Tourism Village. Batu Seribu was located in Gentan, Bulu Sukoharjo.
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The visitor could enjoy the scenery there. There were some facilities
provided in Batu Seribu such as: swimming pool, camping area,
playground and a stage for performance. Wirun Tourism Village was
located in Mojolaban. In this tourist attraction, the tourist could see the
process of making gamelan production directly. I met several tourists and
had conversations with them.
5. Participating in Dharma Wanita
This was my first experience in joining Dharma Wanita at DPOPK.
The members of Dharma Wanita at DPOPK consisted of the civil servant
female employees and the wife of male employees. The purpose of the
organization was to improve the quality of resources from civil servant
families to reach prosperity. The gathering of Dharma Wanita was
usually held monthly. There were many activities that were conducted by
Dharma Wanita at DPOPK such as: making of bag creation from ex-
clothes, creation of the veil, embroider creation and arisan. Arisan was
regular social gathering for purpose of conducting lottery.
6. Answering the Telephone and Receiving Fax Letter
Telephone was a communication tool that was used to deliver voice
note. Telephone was commonly used to ease communication among
people to other people. It could also be used by institution to other
institution to communicate and to clarify something easily. In job
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training, I had to be known how to answer the calls and how to receive
the fax letter. I learned from the staff about how to answer the call
politely, speak clearly and fluently to maintain the image of Sukoharjo
tourism office and its public. Besides, I also learned how to receive the
fax letter. If there were fax letter that was sent from the caller coming, I
would give confirmation to the caller that the process in receiving the fax
was loading. But, if I was asked to send the fax letter for other institution
I had to be helped by staff because I was still confused to operate it.
3.2.2 The Obstacles during the Job Training
I had several problems during the job training at Dinas Pemuda
Olahraga Pariwisata dan Kebudayaan (DPOPK). The first problem is about
limitation of English use. It is because communication between staffs used
Indonesian and Javanese language. I had spoken English infrequently, I just
spoke English when met foreign tourist visiting tourism object.
The second problem is about the different condition between in class
and at office. The condition during the job training was different from the
conditions in the class. While in the tourism class, the application theories
had given is not suitable for the job training. Almost all of the explained
theories are about hotel, tour package and cultural heritage. But actually,
tourism has also many other sectors such as the governmental matters.
The third problem is about administration. I got obstacle for during job
training about administration matters because in the class I did not get
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theories about it. The administrations there such as: managing letter, typing
letter, sending fax, operating computer.
3.3 Strengths, Weaknesses, Opportunities, and Threats Analysis on Tourist
Attractions in Sukoharjo regency.
The SWOT Analysis is used to identify strengths, weakness, opportunities
and threats on tourist attractions in Sukoharjo regency. The main function of
SWOT Analysis is to find out the impact faced by institution in the future both
positive and negative on tourist attractions in Sukoharjo regency. It can be used
to improve the quality of services and facilities in developing tourist
attractions. The table of SWOT analysis on tourist attractions in Sukoharjo, as
follow:
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Table 3.1 SWOT Matrices on Tourist Attractions in Sukoharjo
regency
IFAS
(Internal
Factor
Analysis
Strategy)
EFAS
(Eksternal Factor
Analysis Strategy)
STRENGTHS (S)
1. Having many potential
tourist attractions.
2. Strategic
geographical
location.
3. Providing many
accommodations
4. Cheap ticket in almost
all tourist attractions.
5. Attracting foreign
tourist
WEAKNESSES(W)
1. Limited promotion tools
2. Low quality of human
resources.
3. Limited transportation.
4. Lack of facilities and
accommodations in
some tourism objects.
5. Lack of guides who are
able to speak English
OPPORTUNITIES(O)
1. Making promotion.
2. Cooperating with
DISHUBINFOKOM.
3. Many schools in Sukoharjo
regency.
4. Cooperating with
stakeholder of tourism
sector.
S-O Strategy
1. Making promotion
using social media.
2. Providing Sukoharjo
bus tour.
3. Establishing art
gallery.
4. Holding event.
5. Making tour package
for schools.
.
W-O Strategy
1. Improving the
promotion of Sukoharjo
tourist attractions.
2. Making training for
staff and citizen that
live around tourism
objects.
3. Adding public
transportations.
4. Repairing the facilities
and providing the
accommodation.
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THREATS (T)
1. Less of visitor’s interest
2. Limited budget.
3. Competition from other
tourist attractions
S-T Strategy
1. Making creative
innovation to attract
more investors.
2. Giving more
information and
providing facilities in
each tourist attraction.
W-T Strategy
1. Re-building the image of
the tourist attractions in
Sukoharjo regency.
2. Re-building and
managing the tourist
attractions in Sukoharjo
regency.
3.4 The explanation of the S-W-O-T Analysis on tourist attractions in
Sukoharjo regency, they are:
1. Strengths
a. Having Many Potential Tourist Attractions
Sukoharjo regency has many kinds of potential tourist attractions to
attract the visitors. The varieties of potential tourist attractions are
divided into several types, such as: natural tourism object, industrial
tourism object, modern tourism object and cultural heritage tourism
object.
Natural tourism object such as: Batu Seribu, Waduk Mulur and
Dam Colo. Batu Seribu is natural spring tourism that has beautiful
scenery. It also has swimming pool and playground area. Waduk
Mulur and Dam Colo are favorite place for fishing in Sukoharjo.
Those objects are recommended for visitors who like adventure.
Sukoharjo has several industrial tourism objects, such as: PT.Sri
Rejeki Isman Tbk (Sritex) Company, PT. Konimex Pharmaceutical
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Laboratories and Kampung Jamu Nguter. PT. Sri Rejeki Isman Tbk
(Sritex) Company is an Indonesia’s textile and garment industry. It is
a uniforms manufacturer for Indonesia and internationals companies.
PT. Konimex Pharmaceutical Laboratories is also a medicine
manufacturers and trading on laboratories equipment. There is
Kampung Jamu Nguter in Sukoharjo, a village producing jamu (Jamu
is the traditional medicine in Indonesia, it is predominantly herbal
medicine made from natural materials). Those objects are
recommended for visitors who want to increase knowledge and share
experiences in the business industry.
There are several modern tourism objects in Sukoharjo centralized
in Solo Baru, such as: The Park Mall, Hartono Lifestyle Mall, and
Pandhawa Water World. There are also cultural heritage tourism
objects, such as: Makam balakan, Kartosura palace, and Pajang
palace. The objects are recommended for tourists who want to know
about history.
b. Strategic Geographical Location
Sukoharjo is a comfortable city and it has slogan “Sukoharjo
MAKMUR” that has means Maju, Aman, Konstitusi, Maju, Unggul,
Rapi (Advance, Safe, Constitutional, Advance, Excellent, and Neat).
The width of Sukoharjo is about 466,66 km2 and its populations is
about 824.238 people. Sukoharjo regency has a strategic location
because it is bordered by Surakarta in the north, Karanganyar regency
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in the east, Yogyakarta in the south and Klaten regency in the west.
Sukoharjo regency is well known for agriculture and industry sectors.
Furthermore, it is also as The House of Souvenirs, because there are
many handicrafts that can be as souvenirs like, batik, puppet, and etc.
Because of its strategic location, it eases visitors to visit Sukoharjo
any time.
c. Providing Many Accommodations
There are some accommodations provided in Sukoharjo regency.
There are some hotels such as: Fave hotels, Brothers hotel, and Grand
Soba hotel to stay for visitors. For restaurants such as: Bale Padi,
Ilalang resto, Wisma Boga, etc. For Travel agent such as: Indigo Tour
& Travel, Mandiri Tours, etc. There are also public services such as:
Hospitals, Police offices, Post offices, Banks, and Education facilities.
Seeing the accommodations provided in Sukoharjo regency, it is so
easy for the tourists if they want to visit or stay there.
d. Cheap Ticket in Almost All Tourist Attractions
Tourist attractions in Sukoharjo have cheap tickets. For example
in Batu Seribu, the ticket is just Rp. 3.000, 00 and in Makam Balakan,
the ticket is just Rp. 2.000,00. For Pandhawa Water Word, the ticket is
just Rp. 80.0000,00 in weekdays, while in weekends Rp. 100.0000,00
and there is discount 25% for students if they just bring student card.
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e. Attracting foreign tourists
Sukoharjo has tourist attractions which attract foreign tourist,
one of them is Wirun Tourism Village. In Wirun Tourism Village we
can see the process of making gamelan. The foreign tourist is very
interested in seeing the process of making gamelan. There are 5 steps
of the process of making gamelan. The first is Membesot, in this step
the craftsman prepare kowi (a bowl made of clay) then filled with a
mixture of the metal and other materials. Kowi is heated above
3000°C until the metal melted. The step was done to produce good
plate color. The second is Menyinggi, in this step, it creates blade or
round shapes. There are three kinds of shapes, such as dawan (shape
or elliptical shapes), round shape and pasinngen form or cebongan
(rerudu) form. The third is Menempa, it is complicated way in this
process. The craftsman should know the hit techniques by using
various hammers. The fourth is Membabar, the process re- checking
the parts of gamelan. If there are unperfected shapes of gamelan, we
will repair them. The last one is Melaras, which is adjusting tones of
gamelan. After adjusting tones, the blades and round shape of gamelan
are arranged on the place.
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2. Weaknesses
a. Limited Promotion Tools
Promotion activity has great influence to attract visitors to come
and to visit tourist attractions. Promotion tools are important thing that
can be used to introduce the tourist attractions. The tourist attractions
in Sukoharjo are not well known by citizen because of the limited
promotion tools used by Sukoharjo tourism office. They only make
simple catalogue, website and compact disk in promoting tourist
attractions and give general descriptions about those objects, so it is
less attractive for the readers.
b. Low Quality of Human Resources
Sukoharjo has low quality of human resources in tourism office.
It is a serious problem that influences the development of tourist
attractions. They have several roles for developing of tourist
attractions. In tourism sector, the duties of staff and citizen in tourist
attractions are giving good services and providing guidance to visitors,
maintaining the tourism object and promoting the tourist attractions.
They should participate for development of tourist attractions in
Sukoharjo.
There are several problems related to the low quality of the
human resources. Most of the staffs cannot speak English well. It
causes the staffs finding difficulty for explaining about destination to
the foreign tourist. The citizens are lack of knowledge and information
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toward tourism in Sukoharjo. Therefore they cannot guide and explain
the tourism object well. To give the best service to the visitors, the
staffs must speak English well and confident while giving description
of the tourism objects and guiding the visitor in tourist attraction.
However, in fact many staffs and citizen in tourist attraction do not
have such qualities.
Another problem is the capability of the staffs to use technology.
They have low capacity to use computer and manage the Sukoharjo’s
tourism website. The website does not provide complete information.
They seldom update the information of Sukoharjo’s tourism in
website. Furthermore the layout of the website is also not interesting
for the visitors.
c. Limited Transportation
One of the important things in developing tourist attraction is to
increase accessibility to those places. The availability of
transportations and signpost on access road are important things to
reach the tourist destination. In fact, every region in Sukoharjo
regency has beautiful nature and rich culture that can be visited by the
visitors. But the accessibility to those places is very limited.
The limited of public transportation could be an obstacle for
tourism activity. Public transportation is important for individual
tourist because they prefer to use public transportation than travel
agent, such as: bus, train, and plane. But Sukoharjo regency does not
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have public transportation to reach the tourist attraction directly. It
makes the tourists who will use public transportation confused. They
also has trouble to visit the tourist attraction.
d. Lack of Facilities and Accommodations in Some Tourism Objects
Facility is really important for tourism object. Every tourism
object should be supported by complete facilities. There are several
facilities such as: restaurant, rest room, parking area, and mosque have
to be provided in tourism object. Some of tourism objects in
Sukoharjo regency do not have complete facilities. There are several
tourism object that neglected by the tourism staffs and citizen.
The accommodations also become the weakness in tourism of
Sukoharjo regency. The accommodations for tourism objects are
centered in urban area. On the other hand the accommodations for
tourism objects in rural area are neglected. Many tourists find
difficulty when looking for accommodations.
e. Lack of guides who are able to speak English
A guide is someone who has duty to show and to accompany the
tourists in their journey. The role of a guide is to give information and
explanation about the tourist attractions to visitor. A guide must speak
fluently and clearly for explaining about tourist attractions to visitors.
Beside, a guide should speak many of languages, because the visitors
are not only local visitors but also foreign visitors. Unfortunately,
Sukoharjo does not provide a guide who is able speak English. The
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foreign visitors need information and detailed explanation about
tourist attractions in Sukoharjo regency in English.
3. Opportunities
a. Making Promotion
Promotion is important thing in developing the tourism. Sukoharjo
regency has many tourism objects that can be promoted by the tourism
office. Sukoharjo tourism office only uses limited promotion media.
They can make catalogue with more complete information. They can
also make event calendar of Sukoharjo.
b. Cooperating with Dinas Perhubungan Informasi dan Komunikasi
(DISHUBINFOKOM)
Cooperating with DISHUBINFOKOM is also the opportunity that
Sukoharjo tourism office can do. The staffs can cooperate with the
DISHUBINFOKOM to develop the public transportation for the
tourism object. Public transportation makes easy the tourist to go to
the tourism objects directly from anywhere. DISHUBINFOKOM can
also build shelter for each tourism object.
c. Many Schools in Sukoharjo Regency
This is one of the opportunities that Sukoharjo regency has. The
Sukoharjo tourism office can use the students to introduce the tourism
objects in the Sukoharjo regency. The tourism office can have
35
cooperation with the schools in Sukoharjo regency to give the
students’ knowledge about the tourism objects of Sukoharjo by tour.
d. Cooperating with Stakeholder of Tourism Sector
Cooperating with stakeholders of tourism is one of opportunities
that Sukoharjo tourism office can do. They can cooperate with other
stakeholders of tourism sector to invest and to promote the tourism
object or event in Sukoharjo regency.
For example, tourism office can make itinerary or tour package
with travel agent of tourism object in Sukoharjo. Furthermore, tourism
office and the stakeholder can build the facilities for the tourism
object.
4. Threats
a. Less of Visitor’s Interest
Visitor has an important role in support the existence of tourism
sector. Actually Sukoharjo regency has many tourist attractions but
large numbers of Sukoharjo citizens are unconscious to the tourist
attractions in their regency. They have low curiosity to know the
tourist attractions. It makes the low number of the visitors to visit the
tourist attractions.
b. Limited Budget
Budget is the main problem faced by Sukoharjo tourism office in
developing the tourist attractions. In every activity, budget has an
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important role. It also happens in promotion activities. To perform
activities well, tourism office needs enough budgets. For example, to
socialize local event Mas Mbak Sukoharjo, Sukoharjo tourism office
advertised that event through electronic and printed media. It might be
advertised in local daily newspaper, leaflet, billboard and local radio
that need much of money. Furthermore, budget is also needed to
maintain and repair facilities in tourism object, and promote tourist
attractions.
c. Competition with Other Tourist Attractions
Each region definitely has many tourist attractions. Each tourist
attraction offers several facilities and interesting things that can attract
the visitor. Other regions outside of Sukoharjo regency provide their
tourist attractions that are more attractive than in this regency. They
also give more promotion and socialization to each tourist attractions
or events. So the tourist more attracted to visit the other region than in
Sukoharjo regency.
3.4.1 The results of the SWOT Matrix analysis are:
1. SO strategy is combination between strengths and opportunities,
they are:
a. Making Promotion Using Social Media
Sukoharjo tourism office can use social media to promote the
tourist attraction and event more easily, cheaply and widely to
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citizen in Sukoharjo regency or other city. The citizen can know
the tourism object without going to the tourism office by access
the social media account. For example, Sukoharjo tourism office
can make social media official account such as: Facebook,
Twitter, Instagram and Website.
b. Providing Sukoharjo Bus Tour
Sukoharjo bus tour can be one of alternative for the visitors
that want to visit the tourism object in Sukoharjo by using public
transportation. The visitors that use public transportation will not
be lost and confuse if they want to go to the tourism objects.
c. Establishing Art Gallery
The art gallery has function to introduce the traditional culture
and art in Sukoharjo regency. This building can also show
development of the traditional culture and art from the past until
now. The building as a place that can be used to accommodate the
several of traditional and art which Sukoharjo regency has.
d. Holding Event
Sukoharjo has a few events. Sukoharjo tourism office can be
more innovative to hold more events. For example, Sukoharjo
tourism office can make cooperation with sanggar tari (groups of
art) in Sukoharjo regency to hold performing art or exhibition.
Sukoharjo tourism office can also make night market or photo
contest about tourism object in Sukoharjo regency.
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e. Making Tour Package for Schools
The tourism office can have cooperation with the schools in
Sukoharjo regency. They can hold Sukoharjo regency tour
package for the students. By using tour package, DPOPK can
promote and introduce tourist attractions in Sukoharjo regency for
the students.
2. WO strategy is combination between weaknesses and
opportunities, they are:
a. Improving the Promotion of Sukoharjo Tourist Attractions
Sukoharjo tourism office only does simple promotion. They do
not create innovation to make promotion effectively. They can do
promotion through local radio or television. At the same time
Sukoharjo has tourism ambassadors consisted of young couples.
They have a duty to promote the tourist attractions of Sukoharjo.
They can do the promotion through events of Sukoharjo. They
also use their social media account to do the promotion.
b. Making Training for Staff and Citizen that Live Around
Tourism Objects.
DPOPK can hold a training to upgrade capability of staff and
citizen that live around tourism objects. The training has several
purposes such as to develop the guiding skill and English skill.
DPOPK can also hold a training to educate the staffs and citizen
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how to maintain several facilities in tourism objects, such as
playground area, mosque, rest room area and etc.
c. Adding Public Transportations
Sukoharjo tourism office hopes that DISHUBINFOKOM can
help in adding public transportations such as: adding public buses,
adding bus routes and adding signposts towards tourism object in
Sukoharjo regency.
d. Repairing the Facilities and Providing the Accommodation
Several facilities of tourism objects in Sukoharjo regency are
in damage condition as the rest room and playground in Batu
Seribu object. Meanwhile, the accommodations of Sukoharjo
regency are limited. Hotel or home stay in tourism object just
centralized in city. Therefore Sukoharjo tourism staff and
stakeholders can work together to repair facilities and provide
accommodation for tourism object especially in the village.
3. ST strategy is combination between strengths and threats, they
are:
a. Making Creative Innovation to Attract More Investor
The tourism staffs have to make creative innovation to get
more investors. They can make an event that include cultural and
art of Sukoharjo. These events have to give benefit for tourism of
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Sukoharjo. For example creating itinerary that cooperate with tour
agent and hotel, making proposal for an event, making one day
tour in Sukoharjo regency with tour agent.
b. Giving More Information and Providing Facilities in Each
Tourist Attractions
DPOPK should give more information of tourist attractions
and event in Sukoharjo regency to attract people or citizen to come
there. The information can deliver through website, brochure,
social media, billboard, local radio and television.
Besides that, the facilities in each tourist attractions must be
more complete, it makes the visitor comfortably and easily to do
the activity in there. For example providing Wi-Fi, mosque,
parking area, and clean rest room area.
4. WT strategy takes into consideration of weaknesses and threats,
They are:
a. Re-building the Image of Tourist Attractions in Sukoharjo
Regency.
DPOPK have to improve the image of Sukoharjo particularly
in tourism through re-building the image. The image has a function
to make people easier to remember what and how Sukoharjo is.
This will influence to the image of people’s mind. The image can
be rebuilt through repairing structure and infrastructure,
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maintaining facilities in tourism object, and giving more
informations and promotions about tourist attraction clearly.
b. Re-building and Managing the Tourist Attraction in
Sukoharjo Regency
Many tourist attractions are in damage condition because of
the passiveness of tourism staffs and citizen. The tourism staffs can
visit the tourist attractions to survey this condition. The tourism
staffs have to repair the damage. They also have to check and
manage the tourist attraction periodically. At the same time the role
of the citizen is really important. They have to help the staffs to do
their responsibility. They can participate to keep the tourist
attraction.
3.5 The Efforts Performed by Sukoharjo tourism office to improve the
tourist attractions in Sukoharjo regency
The Sukoharjo tourism office has authority in managing tourism aspect. It
always tries to increase the number of visitors to visit Sukoharjo’s tourist
attractions. To increase the number of tourists, Sukoharjo tourism office conducts
some efforts. The efforts are:
1. Adding the Promotion Tools
In promoting tourist attractions and events, the efforts conducted by
Sukoharjo tourism office are:
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a. Printed Media
Printed media promotion is used by Sukoharjo tourism office to
attract both foreign and domestic tourists. The printed media are
catalogue, brochure and leaflet that have detail descriptions about the
specific object in order to make tourists comprehend it.
b. Electronic Media
There are many ways that can be used to promote the product in
modern era. Sukoharjo tourism office also uses electronic media to
promote their tourist attractions and events. It uses compact disk,
website in www.dinaspopk.sukoharjo.go.id, local radio and newspaper
to deliver information about tourist attractions in Sukoharjo to the
public.
c. Outdoor Advertising
Outdoor Advertising is one of tools to promote the tourist
destinations in Sukoharjo. It is placed on the several public area and
side of the road, for example billboard and poster.
2. Maintaining Facilities in The Tourism Object
The tourism office can increase the number of visitors by maintaining
and developing of facilities. They can arrange the facilities in strategic
location. They can also hold training for the staff about how to manage
and maintain those facilities. Sukoharjo also conducts some efforts to
repair some damaged facilities and maintain them. The condition some of
facilities in tourism object are damage, for example is the condition
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playground area in Batu Seribu are rust and old. The effort done by
Sukoharjo tourism office is giving training for the staff to maintain and to
repair the playground by re- painting it again.
3. Improving the Human Resources Quality
To provide good services to the visitor, a staff must have a good skill
to give service and to communicate for explaining information. The
staff’s skill can be improved by tourism seminar and guide training. The
tourism seminar and guide training held seldom by Sukoharjo tourism
office. But, when I did the job training at DPOPK there is workshop for
stakeholders of tourism sector in Sukoharjo regency.
4. Extending Cooperation
Limited budget can be classified as threat in developing tourist
attractions in Sukoharjo. Sukoharjo tourism office needs many funds to
repair, complete, maintain its facilities and do promotions. Sukoharjo
tourism office has solutions to solve the problem by extending
cooperation with other institutions and stakeholders. For example,
Sukoharjo tourism office cooperates with Sritex and Brothers hotel to
hold Mas Mbak Sukoharjo event.
Cooperation with other institution has opportunities to improve the
good relationship between them. The Sukoharjo tourism office
cooperates with other institutions, such as ASITA (Association of
Indonesia Tours and Travel Agencies), Surakarta Tourism Office, and
stakeholder of the tourism industry in Sukoharjo. There are some
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