Careers in Marketing
Chapter 1.3Marketing Principles
What Skills Do You Need?
• Communication• Interpersonal: getting along with
others• Understanding of business• Creativity• Teamwork
Overview of Marketing Careers
• Over 33 MILLION people earn a living in marketing (1 in 3 jobs in the U.S.)
• Activities in marketing:– Planning– Promoting– Developing– Distributing
Benefits of Marketing Careers• Above-average income• Benefits
– Bonuses– Company Car– Expense account– Vacation time
• Interesting and Varied• Travel
Occupational Areas• Advertising• Customer Service• E-Commerce• Entrepreneur• Fashion
Merchandising• Financial Services• Food Marketing• Hospitality Marketing• Importing/Exporting• International
Marketing• Marketing Research
• Product Management• Professional Sales• Public Relations (PR)• Real Estate• Restaurant
Management• Retail Management• Sales Management• Service Marketing• Sports Marketing• Travel/Tourism
Marketing
Job Levels in Marketing
• Entry Level• Career Sustaining• Marketing Specialist• Marketing Supervisor• Manager/Owner
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