Careers in Marketing

Chapter 1.3Marketing Principles

What Skills Do You Need?

• Communication• Interpersonal: getting along with

others• Understanding of business• Creativity• Teamwork

Overview of Marketing Careers

• Over 33 MILLION people earn a living in marketing (1 in 3 jobs in the U.S.)

• Activities in marketing:– Planning– Promoting– Developing– Distributing

Benefits of Marketing Careers• Above-average income• Benefits

– Bonuses– Company Car– Expense account– Vacation time

• Interesting and Varied• Travel

Occupational Areas• Advertising• Customer Service• E-Commerce• Entrepreneur• Fashion

Merchandising• Financial Services• Food Marketing• Hospitality Marketing• Importing/Exporting• International

Marketing• Marketing Research

• Product Management• Professional Sales• Public Relations (PR)• Real Estate• Restaurant

Management• Retail Management• Sales Management• Service Marketing• Sports Marketing• Travel/Tourism

Marketing

Job Levels in Marketing

• Entry Level• Career Sustaining• Marketing Specialist• Marketing Supervisor• Manager/Owner