2. International Marketing Business Law International Human Resource ManagementE. Course ContentSession No1-4 5910 1415 - 1718-20Topics/ ContentThe International Business Imperative The need for International Business Global Links Today The Cultural Environment The Differences in Culture The Elements of Culture Cultural Analysis The Cross Cultural Training Challenge The Political Environment The Home Country Perspective The Host Country Political and Legal Environment Differences in Political Systems, Economic Systems and Legal Systems. The Global Trade Environment and Economic Integration World Trade Organization and its implications Global Trade Regulations and Investment Policies, Regional Trade Blocks. Economic Integration International Entry and Expansion Motivations to go abroad Entry and Development Strategies International IntermediariesF. Text Books Sr. noAuthor/s and EditionPublicationTitle1.Rakesh Mohan JoshiOxford Higher EducationInternational BusinessG . Reference Books 3. Sr. noAuthor/s and EditionPublicationTitle1Mike W. Peng, India editionInternational Business2Michael R. Czinkota, Ilkka A Ronkainen & Michael H. Moffet, 7th edition. Charles W L Hill and Arun K Jain, 6th edition.Cengage Learning Cengage Learning Tata McGrawHillInternational Business-Competing in the Global Marketplace3International BusinessH. Journals/ Magazines/ Periodicals to be referred Sr. NoPublisherTitle1David Kellog-Council on Foreign Relations - USA Harvard Printing Press Indian Institute of Management, AhmedabadForeign AffairsAnupam Publishers American Marketing AssociationEximp Times Journal of International Marketing2 3 4 5I.Websites Sr. No. 1 2 3 4J.Name of the URL http://www.strategy-business.com/article/11209?gko=dc8bf www.marketing power.com/JIM www.businessweek.com www.foreignaffairs.comDistribution of MarksMarks/ Weightage 20 50 30 100Harvard Business Review VikalpaParameters Mid term Examination End Term Examination Quiz, Assignments, Projects and Class Participation Total
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