Recommendations
Website Update
Google Adwords
Subscribe to camp directories
Customize URL
Free Local Business Pages
Paid Search
Customize url
Customizing the Camp ChiMer URL will make the search process quicker and easier for the target audience. The recommended URL, CampChiMer.com, will look more appealing on marke>ng material and is more memorable.
We recommend using Google AdWords as a way to boost the search engine op>miza>on for the Camp ChiMer landing page. Search engine op>miza>on, or SEO, is important because it will improve the visibility and credibility of Camp ChiMer’s website. By op>mizing, the website will be placed at a higher ranking on search engines, bringing more traffic to Camp ChiMer’s website. SEO helps the message of Camp ChiMer to be directed towards the specific target audience of Camp ChiMer. The correct use of keywords and subscrip>ons to local search engines are key to connec>ng with the target market. Google AdWords is a tool to narrow down targeted website visitors using paid-‐for keywords. You only pay when clicks someone on your ad to visit your website. Users set their own budget, so costs depend on what you are trying to accomplish. Because RMHC-‐KC is a non-‐profit organiza>on, they can apply for Google Ad Grants and receives $10,000 a month to use for their AdWords campaign. The next slide shows a list of keywords we believe people are using when searching for a camp that specializes in kidney disease. We >ed these keywords with geographic modifiers surrounding Missouri because we know not many campers will be aTending from the West and East coast. Nega>ve words are words to exclude from your AdWords campaign. An example of this would be when someone goes to Google and searches “Summer camps for children living with cancer.” Because Camp ChiMer does not specialize in that field, we do not want its Google Ad to appear as a search result. That would waste money and throw off the Google analy>cs.
Google Adwords
Keywords Geo Loca2on Nega2ve Words Summer Camp for Kids With Kidney Disease Midwest Cancer
Camps for Kids with Kidney Transplant Kansas City Boys Only
Free Camp for Kids with Kidney Disease St. Louis Girls Only
Camps for Chidren on Dialysis Wichita Sports
Camps for Kids on Dialysis Overland Park Church/Religion
Hemodialysis Summer Camps Excelsior Springs Day Camps
Hemodialysis Camps Missouri Arts
Ronald McDonald House Camps Kansas Educa>on
Ronald McDonald Camps
Ronald McDonald Camp ChiMer
RMHC Camps
Children's Mercy Camps For Kids
Nephrology Camps for Kids
Nephrology Camps for Kids
Camp ChiMer
Google Adwords
Localeze is the #1 data distributor in the U.S. It can help you build a solid core of cita>ons and help manage your lis>ngs on the web.
When you have various informa>on that needs upda>ng (phone, address, etc.), you can edit this informa>on within Localeze. Localeze will then push this out across the local search ecosystem (shown in infographic) including major search engines like Google, Bing, Yahoo and other local info providers like Yelp and GPS systems. This allows you to update informa>on on one placorm, instead of many.
However, it is very important that you s>ll claim your major lis>ngs including Google, Bing, Yahoo and Yelp and op>mize individually with photos, videos, etc.
Paid search
Another placorm to reach your audience is to subscribe to camp lis>ng directories online. Many parents/guardians use these to search for the best possible camp for their child and many of these directories contain health related camp lis>ngs similar to Camp ChiMer. Naviga>on to these specialized camps is easy to do. One camp directory that we found beneficial is Summercamps.com. Ader looking at their package deals for lis>ng your camp, we decided the best deal would be the Premium Package. Listed below is what your lis>ng would include and what it could look like
Subscribe to camp directories
Free local business pages
Google My Business is a free program that connects you directly with customers, whether they’re looking for you on search, Maps or Google+. It allows you to enter contact informa>on about your business and select keywords that narrow viewer’s searches. This program helps customers find your business faster and easier. Other free lis>ng op>ons through search engines include Yahoo Business & Bing Places. This is what a poten>al Google My Business page would look like. Once you enter all your required informa>on, Google My Business takes this informa>on and creates a snapshot on the right side of Google’s search result page, allowing for easy and quick access to your site. When crea>ng a Google My Business page, it automa>cally creates a Google+ Page.
Free local business pages
Google+ is another placorm to engage with your audience. Similar to Facebook, Google+ allows you to share posts, upload photos/videos and allow viewer’s to connect instantly to your business’s loca>on using Google Maps.
Website redesign
Upda>ng the Camp ChiMer website will help hold its audience's aTen>on, bring more viewers to social media pages, increase communica>on and result in more sign-‐ups for camp. Although Camp ChiMer is a camp specifically geared towards children with kidney disorders, it s>ll holds the same quali>es and ac>vi>es any other camp would provide; safe and fun experience for children to grow and build las>ng rela>onships. Camper’s ages 9-‐17 fall into the millennial category. What is one thing millennials are known for? Being digitally savvy. Not only will parents be viewing Camp ChiMer’s website, but so will children. By crea>ng a site that has the impera>ve informa>on on it, but is also visually appealing, we will expect posi>ve feedback from parents and children alike. We designed two op>ons that could improve the overall look, which could help viewers engage with the site for an extended period of >me.
Current Camp ChiMer webpage
Multiple Page Website redesign
We designed a poten>al home page for a mul>ple page website for Camp ChiMer. When clicking on a naviga>onal element, viewers would be directed to another page within the website. We kept the kid-‐friendly colors from the logo and used the same stock photo of children at the top. We decided to use less content on this page and let the design speak for itself. Right away, viewers can read the Camp ChiMer mission statement and understand whom the site is targeted for.
Top Related