BUSINESS
1. WONG DE-VIN2. ABDUL QAYYUM3. ADIB ISMAIL4. SATESHRAJ
Any-Fi Sdn Bhd● Selling Wireless Modem that is using network service provider as the provider for
the connection.● Charge - On - GO anywhere you like.● We are trying to provide everyone who needs the use of the internet coverage the
experience they never had before.● Support up to 4G(100mbit/s) - 5G(1gbit/s) networks.● Using IMT-Advanced specification ● Monthly package is provided.
Any-Fi
Market Analysis
20+ million population in
Malaysia
Why Any-Fi?● Wide coverage● Long life battery● Light weight● Compact● Comes with 8 colours
Sales Strategy
➔ After sales service● 2 Years Warranty
➔ Satisfaction guaranteed● Full refund if not satisfied with our product within a month
➔ Super value thursday● On thursday, 5,000 units will be sold at a very low price as low as
RM 300 nett. NO delivery charges .
Promotional Activities
● Buy 5 free 1
● Free loyalty card for those who are using the modem for more than a year.The loyalty member gets 20% off for the products
● Free absorb shock covers for the modem worth Rm30
THE LOYALTY CARD
Ways to advertise our product
Online advertisement Newspaper
Radio
Television
Costing Price● WiFi Card = RM 40● Casing = RM 20● Battery = RM 30● Solar panel= RM 30Total (RM) 120
Selling Price RM 500
PRICING
Management Strategies
Organizational chart
Operation & Management department
Human Resource department
- In charge of recruiting the employees
- Manpower planning ;
putting right number of people, right kind of people at the right place, right time, doing the right things for which they are suited for the achievement of goals of the organization.
Production team- Responsible for providing
materials
- Makes sure the process of making the modem goes smoothly
Manufacturing Team- Processing and checking the
strength of the “Any-Fi”- making sure which “Any-Fi”
modem works perfectly and which does not
- Packaging the “Any-Fi” modem that works perfectly
Logistics team- Transporting the “Any-
Fi” to the outlets
- Supply and maintenance
Sales and Marketing department
- Sales and planning the distribution of the products
- Decides promotion methods for the product
- Arrange advertisement
Finance department
- Responsible for accounting reports
- Keeping records of sales
- Provides financial information & details
- Management of wages
Financial Plan
Starting Any-Fi Sdn Bhd
Starting Capital RM 2 million
HeadquartersRM6,500 a month
Factory RM 15000 a month
RM 10 million10 years loan5% interest
Start Up Cost
Rental 21,500
Location Improvement Cost 300,000
Machine and Equipments 1,000,000
Inventory 200,000
Marketing 100,000
Public Relations 60,000
TOTAL STARTUP COST 1,681,500
Forecasted SalesMaxis 3,750,000
Digi 3,750,000
Celcom 3,750,000
U-Mobile 1,250,000
Apple Store 3,500,000
Online Orders 2,000,000
Digital Retails 6,000,000
TOTAL SALES / YEAR 24,000,000
Average Monthly Sales
RM 2,000,000
Monthly ExpensesWater & Electrical Bill 30,000
Advertising 15,000
Salary 95,000
Materials 637,500
Machine Maintenance 5,000
Delivery , Freight & Express 10,000
Office Supplies 2,000
Insurance 30,000
Tax, Fees, License and Subscription 60,000
Rent 21,500
Bank Loan 87,500
TOTAL MONTHLY EXPENSES 993,500
MONTHLY NET PROFIT(24,000,000/12)-(993,500)=1,006,500
after GST 6%
946,110
Predicted Profit in 3 years946110 x36=
34,059,960
Splitting of Profit / Loss among the owners
(946110/4) x 12 =
2,838,330/year
Reference- http://www.jasmith.com/roles-and-responsibilities-of-a-finance-department/- http://smallbusiness.chron.com/8-different-ways-advertise-products-services-19274.html- https://www.celcom.com.my/corporate/aboutus/management-team/board-of-directors?
pid=1360826483353&apl=1363348704328- http://www.maxis.com.my/en/about-maxis/corporate-responsibility/corporate-responsibility.html