BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

ADAM POLANSKY Twitter: @AdamtheIA #browndirt

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

WHOAM I?

WHAT?Information

ArchitectDesignerKvetcher

AuthorBacon Lover

LecturerDad

SpeakerCook

Military VeteranArtist

WHERE?TravelocityRare MediumAmerican ExpressRoyal Bank of CanadaTexas InstrumentsRadio City EntertainmentMicrosoftCorporate ExpressIntelAkamaiGeneral Mills

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

WHYBROWN DIRT?

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

BLUE SKYBROWN DIRT

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

HOWCAN I POSITIONMYSELF TO DOMY BEST WORK?

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

PRACTICALACTIONABLESIMPLEQUICK RESULTS

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

INNOVATION

Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

DEFINED:

NEW COMBINATIO

NS

NEUTRAL: NEITHER GOOD NOR BAD

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

YOU HAVE

TOSELL IT!

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

QUALIFYYOUR IDEA

YOU HAVE TO

VA

LUE

EFFORTLOW

HIGH

HIGH

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

$

TO YOUR SPONSOR?

IS OF VALUE

WHAT

Q

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

TYPICALLY

INDIVIDUAL VALUE= AVOIDANCE OF PAIN

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

YOU HAVE TO BE ATRUS

TEDADVISOR

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

HOW TRUSTEDARE YOU?

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

THERE WAS THIS TIME ONCE WHEN…

SO…

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

SHE DIDN’T TRUST ME

NEW BOSSI DIDN’T TRUST

HER

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

NEW CLIENTCHORUS LINE

INTERNATIONALLY KNOWN ENTERTAINMENTBRAND FAMOUS FOR A PARTICULAR VENUEIN A LARGE METROPOLITAN CITY AND HOME TO ARGUABLY THE WORLD’S MOST FAMOUS

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

BIZ GOAL

SELL TICKETS

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

MKTG GOALBRAND

DIFFERENTFROM VENUE

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

CONSTRAINTSFIXED

BUDGETSEASONAL URGENCY

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

TIME

COSTQUAL

ITY

12

3

FLEXABILITY BI

Z

$

TECHUX

Q

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

CONTENT

QUALIFICATION

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

29152621

LIST & SCORECONTENT, FEATURES & FUNCTIONS

MULTIPLYBIASED SCORES BY

WEIGHTED VALUES

SORTWEIGH

TED TOTAL VALUES

x2

$

x3 x1Q

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

EFFORTCAN BE MAPPED TO COST OR TIME

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

COMPLETESOLUTION

ALTERNATIVESLATER PHASE

DISCARDS

NATURALCUT-OFF

SCOPE & HORSE-TRADING

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

THE INNOVATIONRELATIONSHIP BETWEEN& PROJECT STAKEHOLDERS

PROJECT CONSTRAINTS

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

THE VALUEPUBLICALLY IDENTIFYINGWHERE THE PAIN LIES

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

THE TRUSTACKNOWLEDGING BIAS& IT’S AFFECT ON SCOPEELIMINATING PAIN

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

WHATDID YOULEARN?

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

INNOVATIONBY ITSELF, IS JUST A STARTYOU HAVE TO

QUALIFY IT

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

VALUEIS SUBJECTIVE

AND OFTEN A REACTION TO PAIN

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

TRUSTTRUSTED ADVISORSMAKE PAIN GOAWAY

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

adam.polansky@travelocity.com

THANK YOU@adamtheia

ARTICLE: Faceted Feature Analysiswww.boxesandarrows.com

BROWN DIRT USER EXPERIENCEINNOVATION AT THE GROUND LEVEL

AQ&