Brown Dirt UX lavacon_2011

download

of 34

  • date post

    22-Jan-2015
  • Category

    Technology
  • view

    20.042
  • download

    2

Embed Size (px)

description

Afternoon keynote by Adam Polansky, UX Driector at Travelocity

transcript

  • 1. BROWN DIRT USER EXPERIENCE INNOVATION AT THE GROUND LEVELBROWNATDIRT USER EXPERIENCEADAM POLANSKYINNOVATION THE GROUND LEVELTwitter: @AdamtheIA #browndirt

2. WHO WHAT? WHERE?Information ArchitectTravelocityAM I?DesignerKvetcher AuthorBacon Lover Rare Medium American Express Royal Bank of Canada Texas Instruments LecturerRadio City EntertainmentDadMicrosoftSpeakerCorporate Express CookIntel Military VeteranAkamaiArtist General MillsBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 3. BROWN DIRT?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 4. BLUE SKYBROWN DIRTBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 5. HOW CAN I POSITION MYSELF TO DO MY BEST WORK?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 6. SIMPLEACTIONABLEPRACTICALQUICK RESULTSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 7. INNOVATIONBlah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL 8. DEFINED: NEW COMBINATIONS NEUTRAL: NEITHER GOOD NOR BADBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 9. YOU HAVE TO SELL IT!BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 10. YOU HAVE TOQUALIFY HIGHYOUR IDEAVALUELOW HIGH EFFORTBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 11. $ISYOUR VALUE QTO OF SPONSOR?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 12. TYPICALLYINDIVIDUAL VALUE = AVOIDANCE OFBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 13. YOU HAVE TO BE ATRUSTEDADVISORBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 14. HOW TRUSTED ARE YOU?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 15. THERE WAS THIS TIME ONCE WHENBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 16. NEW BOSSSHE DIDNT TRUST MEI DIDNT TRUST HERBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 17. NEW CLIENTINTERNATIONALLY KNOWN ENTERTAINMENTBRAND FAMOUS FOR A PARTICULAR VENUEIN A LARGE METROPOLITAN CITYAND HOME TO ARGUABLYTHE WORLDS MOST FAMOUSCHORUS LINEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 18. BIZ GOALSELL TICKETSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 19. MKTG GOALBRAND DIFFERENTFROM VENUEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 20. CONSTRAINTSFIXED BUDGETSEASONAL URGENCYBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 21. FLEXABILITYCOST2 BIZ$TIME 1TECH QUALITY3 UX QBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 22. QUALIFICATIONBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 23. LIST & SCORECONTENT, FEATURES & FUNCTIONSMULTIPLYBIASED SCORES BYSORTWEIGHTEDTOTAL VALUESWEIGHTED VALUESx2 x3 x1Q$ 29 15 26 21 BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL 24. EFFORTCAN BE MAPPED TO COST OR TIMEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 25. SCOPE & HORSE-TRADING COMPLETE SOLUTIONNATURALCUT-OFF ALTERNATIVES LATER PHASE DISCARDSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 26. THE INNOVATIONRELATIONSHIP BETWEENPROJECT CONSTRAINTS& PROJECT STAKEHOLDERSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 27. THE VALUEPUBLICALLY IDENTIFYINGWHERE THE PAIN LIESBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 28. THE TRUSTACKNOWLEDGING BIAS& ITS AFFECT ON SCOPEELIMINATING PAINBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 29. WHATDID YOULEARN?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 30. INNOVATIONBY ITSELF, IS JUST A STARTYOU HAVE TOQUALIFY ITBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 31. VALUEIS SUBJECTIVEAND OFTEN A REACTIONTO PAINBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 32. TRUSTTRUSTED ADVISORSMAKE PAIN GOAWAYBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 33. THANK YOU@adamtheia adam.polansky@travelocity.com ARTICLE: Faceted Feature Analysis www.boxesandarrows.comBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL 34. BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL