Download - Brand Toolkit - UNESCO...About the Emblem UNESCO is an intergovernmental organization with a high brand value, represented by its diverse fields of competencies. The Convention on

2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions

Brand Toolkitof the 2005 Convention Emblem

United NationsEducational, Scientific and

Cultural Organization

Diversity ofCultural Expressions

About the Emblem UNESCO is an intergovernmental organization with a high brand value, represented by its diverse fields of competencies. The Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005)(“the Convention”) is an international law promoting the distinctive nature of cultural goods, services and activities as having economic, social and cultural value. The Convention also possesses a brand value in support of contemporary artistic creativity, and the development and strengthening of the cultural and creative industries worldwide.

In order to promote the Convention and increase its visibility at the national, regional and international levels, the Parties to the Convention adopted an emblem encapsulating its objectives and principles.

The emblem of the Convention is a graphic representation, visually exploring the relationships, concepts and ideas of the Convention and their interactions with one another. As attaining objectives of the Convention requires multi-stakeholder action, UNESCO is committed to reaching a wide range of partners and audiences. The use of the emblem therefore constitutes an important, strategic outreach tool.




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This Brand Toolkit elaborates on how the emblem should be used, and provides examples.

The stand-alone emblem is the emblem of the 2005 Convention only. Use of this emblem linked with the UNESCO logo for patronage purpose requires a separate procedure.

Entities that have requested and formally been granted the use of the stand-alone emblem receive this Brand Toolkit as well as an electronic file containing a high resolution version of the emblem. The authorization for use of the emblem terminates with the end of the activity.

If you have not yet received authorization from the Convention Secretariat to use the stand-alone emblem, please refer to the Operational Guidelines on the Use of the Emblem of the Convention available at the Convention website: http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/CLT/pdf/OG_emblem_EN.pdf

Emblems supplied by the Convention Secretariat are saved in PDF format and are directly importable in layout or graphic design documents where they can be reduced or enlarged without loss of definition.

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The emblem has been designed to accommodate different languages.

The target audience should be the main consideration in determining which language(s) to be used.

The official languages of UNESCO are: English, French, Spanish, Russian, Arabic and Chinese.

Use of languages other than UNESCO’s six official languages for the emblem must first be approved by UNESCO.

1 The ‘single-language’ emblem Shown in five of UNESCO’s official languages.

2 The ‘two-language’ emblem The ‘Diversity of Cultural Expressions’ written in two languages.

3 The ‘multi-language’ emblem This version uses all six of the official languages of UNESCO.

4 The reverse emblem Should be used with languages oriented from right to left (e.g. Arabic).


Diversitédes expressionsculturelles

Разнообразие форм культурного самовыражения

Diversidadde las expresionesculturales

文化表现形式

多样性

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文化表现形式

多样性

تنوع أشكال التعبير الثقافي

Разнообразие форм культурного самовыражения


Diversitédes expressionsculturelles


تنوع أشكال التعبيرالثقافي

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The emblem should never be modified and must be used correctly and consistently in all applications.

CMYK: ‘Cyan-Magenta-Yellow-Black’ is the standard colour model used in offset printing for full-colour documents.

RGB: ‘Red-Green-Blue’ is the colour breakdown on a screen.

PMS: Pantone® Colour Matching System is a popular colour matching system used by the printing industry internationally to print spot colours.

HEX: Hexadecimal coding is used to specify colour in HTML.


C 0% M 0% Y 0% K 100% R 35 G 31 B 32PMS BLACKHex 231f20

C 24% M 100% Y 35% K 0% R 189 G 0 B 108PMS 214Hex bd006c

C 0% M 45% Y 100% K 0% R 245 G 156 B 0PMS 137Hex f59c00

C 100% M 60% Y 20% K 0% R 0 G 100 B 153PMS 7691Hex 006499

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The colour palettes of the emblem are an integral element of the emblem and must be used correctly.

The emblem can also be used in black and white.

For use on a photographic image, it is important to place the emblem on a clear background to ensure visibility.




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NEvER:

1 alter the proportions of the emblem vertically;

2 alter the proportions of the emblem horizontally;

3 change the typeface or size of the text;

4 change the colours within the emblem even in the approved colours;

5 reproduce the emblem in any colour other than the black, white or the official colours;

6 alter the proportions between the emblem symbol and the emblem name.




Under the patronage of




In collaboration with














Cultural OrganizationDiversity ofCultural Expressions


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Arial is the corporate typeface for the text in the emblem.

Arial is chosen for its easy accessibility, and its clean and modern look.

Two weights of Arial are used: Regular and Bold.

The OpenType® version of Arial should be used at all times. The two main benefits of the OpenType® version are its cross-platform compatibility and its ability to accommodate widely expanded character sets and layout features, providing richer linguistic support and advanced typographic control.

The typefaces for non-Latin languages are as follows:

• Arabic – Arial OTF;

• Chinese – Song (Standard);

• Russian – Arial Cyr (Bold and Roman).

ARIAL BOLDABCDEFGHIJKLMNOPQRSTUvWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:!?’&/* ARIAL ROMANABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:!?’&/*

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United Nations

Educational, Scientific and




Life!United NationsEducational, Scientific and




12 mm

6 pt type

Minimum size

In order to make sure that the emblem is always legible and recognizable, it should NOT be reproduced in sizes where the emblem symbol is less than 12 mm in height.

The exclusion zone (indicated by the thicker blue outer line) is the minimum area around the emblem that must remain clear of any other typographical or graphic device.

Merchandising

2014 edition

Secretariat of the Convention on the Protection and Promotion of

the Diversity of Cultural Expressions (2005)

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Section of the Diversity of Cultural ExpressionsCulture SectorUNESCO

7, place de Fontenoy 75352 Paris 07 SP, FranceFax: +33 1 45 68 55 95

[email protected]/culture/en/2005convention/


