Brand Toolkit - UNESCO ... About the Emblem UNESCO is an intergovernmental organization with a high

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  • 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions

    Brand Toolkit of the 2005 Convention Emblem

    United Nations Educational, Scientific and

    Cultural Organization

    Diversity of Cultural Expressions

  • About the Emblem UNESCO is an intergovernmental organization with a high brand value, represented by its diverse fields of competencies. The Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005)(“the Convention”) is an international law promoting the distinctive nature of cultural goods, services and activities as having economic, social and cultural value. The Convention also possesses a brand value in support of contemporary artistic creativity, and the development and strengthening of the cultural and creative industries worldwide.

    In order to promote the Convention and increase its visibility at the national, regional and international levels, the Parties to the Convention adopted an emblem encapsulating its objectives and principles.

    The emblem of the Convention is a graphic representation, visually exploring the relationships, concepts and ideas of the Convention and their interactions with one another. As attaining objectives of the Convention requires multi-stakeholder action, UNESCO is committed to reaching a wide range of partners and audiences. The use of the emblem therefore constitutes an important, strategic outreach tool.

    United Nations Educational, Scientific and

    Cultural Organization

    Diversity of Cultural Expressions

    2014 edition

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    1 Stand-alone emblem 1a Emblem symbol 1b Emblem name

    Key

    1

    Diversity of Cultural Expressions

    1b

    1a

    This Brand Toolkit elaborates on how the emblem should be used, and provides examples.

    The stand-alone emblem is the emblem of the 2005 Convention only. Use of this emblem linked with the UNESCO logo for patronage purpose requires a separate procedure.

    Entities that have requested and formally been granted the use of the stand-alone emblem receive this Brand Toolkit as well as an electronic file containing a high resolution version of the emblem. The authorization for use of the emblem terminates with the end of the activity.

    If you have not yet received authorization from the Convention Secretariat to use the stand-alone emblem, please refer to the Operational Guidelines on the Use of the Emblem of the Convention available at the Convention website: http://www.unesco.org/new/fileadmin/ MULTIMEDIA/HQ/CLT/pdf/OG_emblem_EN.pdf

    Emblems supplied by the Convention Secretariat are saved in PDF format and are directly importable in layout or graphic design documents where they can be reduced or enlarged without loss of definition.

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    The emblem has been designed to accommodate different languages.

    The target audience should be the main consideration in determining which language(s) to be used.

    The official languages of UNESCO are: English, French, Spanish, Russian, Arabic and Chinese.

    Use of languages other than UNESCO’s six official languages for the emblem must first be approved by UNESCO.

    1 The ‘single-language’ emblem Shown in five of UNESCO’s official languages.

    2 The ‘two-language’ emblem The ‘Diversity of Cultural Expressions’ written in two languages.

    3 The ‘multi-language’ emblem This version uses all six of the official languages of UNESCO.

    4 The reverse emblem Should be used with languages oriented from right to left (e.g. Arabic).

    Diversity of Cultural Expressions

    Diversité des expressions culturelles

    Разнообразие форм культурного самовыражения

    Diversidad de las expresiones culturales

    文化表现形式

    多样性

    1

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    La n

    g u ag

    e o p tio

    n s

    Diversidad de las expresiones culturales

    Diversity of Cultural Expressions

    文化表现形式

    多样性

    تنوع أشكال التعبير الثقافي

    Разнообразие форм культурного самовыражения

    Diversidad de las expresiones culturales

    Diversité des expressions culturelles

    Diversity of Cultural Expressions

    تنوع أشكال التعبير الثقافي

    2 3

    4

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    C o lo

    u rs

    The emblem should never be modified and must be used correctly and consistently in all applications.

    CMYK: ‘Cyan-Magenta-Yellow- Black’ is the standard colour model used in offset printing for full-colour documents.

    RGB: ‘Red-Green-Blue’ is the colour breakdown on a screen.

    PMS: Pantone® Colour Matching System is a popular colour matching system used by the printing industry internationally to print spot colours.

    HEX: Hexadecimal coding is used to specify colour in HTML.

    Diversity of Cultural Expressions

    C 0% M 0% Y 0% K 100% R 35 G 31 B 32 PMS BLACK Hex 231f20

    C 24% M 100% Y 35% K 0% R 189 G 0 B 108 PMS 214 Hex bd006c

    C 0% M 45% Y 100% K 0% R 245 G 156 B 0 PMS 137 Hex f59c00

    C 100% M 60% Y 20% K 0% R 0 G 100 B 153 PMS 7691 Hex 006499

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    C o lo

    u rs

    The colour palettes of the emblem are an integral element of the emblem and must be used correctly.

    The emblem can also be used in black and white.

    For use on a photographic image, it is important to place the emblem on a clear background to ensure visibility.

    Diversity of Cultural Expressions

    Diversity of Cultural Expressions

    Diversity of Cultural Expressions

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    M is

    u se

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    th e

    em b le

    m The emblem must be used correctly and consistently in all applications.

    NEvER:

    1 alter the proportions of the emblem vertically;

    2 alter the proportions of the emblem horizontally;

    3 change the typeface or size of the text;

    4 change the colours within the emblem even in the approved colours;

    5 reproduce the emblem in any colour other than the black, white or the official colours;

    6 alter the proportions between the emblem symbol and the emblem name.

    United Nations Educational, Scientific and

    Cultural Organization

    Diversity of Cultural Expressions

    Under the patronage of

    United Nations Educational, Scientific and

    Cultural Organization

    Diversity of Cultural Expressions

    In collaboration with

    United Nations Educational, Scientific and

    Cultural Organization

    Diversity of Cultural Expressions

    Under the patronage of

    United Nations Educational, Scientific and

    Cultural Organization

    Diversity of Cultural Expressions

    Under the patronage of

    United Nations Educational, Scientific and

    Cultural Organization

    Diversity of Cultural Expressions

    Under the patronage of

    United Nations Educational, Scientific and

    Cultural Organization Diversity of Cultural Expressions

    Under the patronage of

    3

    5

    1

    4

    6

    2

    Diversity of Cultural Expressions

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    Arial is the corporate typeface for the text in the emblem.

    Arial is chosen for its easy accessibility, and its clean and modern look.

    Two weights of Arial are used: Regular and Bold.

    The OpenType® version of Arial should be used at all times. The two main benefits of the OpenType® version are its cross- platform compatibility and its ability to accommodate widely expanded character sets and layout features, providing richer linguistic support and advanced typographic control.

    The typefaces for non-Latin languages are as follows:

    • Arabic – Arial OTF; • Chinese – Song (Standard); • Russian – Arial Cyr (Bold and

    Roman).

    ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUvWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?’&/* ARIAL ROMAN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?’&/*

    ab

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    E xc

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    o n

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    Diversity of Cultural Expressions

    United Nations

    Educational, Sc ientific and

    Cultural Organiz ation

    Diversity of Cultural Express

    ions

    Under the patro nage of

    Life!United NationsEducational, Scientific andCultural Organization Diversity ofCultural Expressions Under the patronage of

    12 mm

    6 pt type

    Minimum size

    In order to make sure that the emblem is always legible and recognizable, it should NOT be reproduced in sizes where the emblem symbol is less than 12 mm in height.

    The exclusion zone (indicated by the thicker blue outer line) is the minimum area around the emblem that must remain clear of any other typographical or graphic device.

  • M e rc h a n d is in g

    2014 edition

    Secretariat of the Convention on the Protection and Promotion of

    the Diversity of Cultural Expressions (2005)

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