Using Content Marketing to Turn Cold Leads into Hard Cash
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Introduction
Spent the last 10 years with Anchor Advisors helping Chicago area business owners to grow their business.
Wrote an eBook about effective small business leadership
On Twitter @blfarris
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The Problem
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Converting Cold Leads…
These people are:1. In my target market2. Have problems we can solve3. Need help and advice4. Are interested in the kind of
solutions we provide
It’s just not the right time…
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How can I…
• Let them get to know us better• Build our credibility• Provide value• Keep the relationship “fresh”• Without a lot of cost, time, or investment?
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Create an e-Newsletter
• Identify a Conversationor Topic that you’ve used frequently
• Write a Lousy First Draft
• Send it to a Writer
• Research Key Phrases
• Add it to Our Website
• Send it out!
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Use Your Content to Make More Content
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And Even More Content
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Other Examples
• Interior Design Firm broadcasts their media mentions. (@MaryCookAssoc)
• Branding/Design firm posts completed jobs to their FB photo gallery. (@eWebSmart)
• Tax Consulting firm posts changes to laws & key cases. (@YCSTax)
• Web Design Firm uses Twitter to talk about industry trends, FB to talk to prospective employees! (@Orbiteers)
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The Result
• Better search engine rankings and more traffic to your website
• People get to know more about you, your services and your results.
• When the time is right prospects call “ready-to-go”
• Get Referrals that are On Target
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Find Out More
Brad Farris 773.282.7677
www.AnchorAdvisors.com
www.Twitter.com/blfarris
www.LinkedIn.com/in/BradFarris
www.YouTube.com/AnchorAdvisors
www.FaceBook.com/AnchorAdvisors
Find these Slides at www.slideshare.net/blfarris
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