Using Content Marketing to Turn Cold Leads into Hard Cash

2

Introduction

Spent the last 10 years with Anchor Advisors helping Chicago area business owners to grow their business.

Wrote an eBook about effective small business leadership

On Twitter @blfarris

3

The Problem

4

Converting Cold Leads…

These people are:1. In my target market2. Have problems we can solve3. Need help and advice4. Are interested in the kind of

solutions we provide

It’s just not the right time…

5

How can I…

• Let them get to know us better• Build our credibility• Provide value• Keep the relationship “fresh”• Without a lot of cost, time, or investment?

6

Create an e-Newsletter

• Identify a Conversationor Topic that you’ve used frequently

• Write a Lousy First Draft

• Send it to a Writer

• Research Key Phrases

• Add it to Our Website

• Send it out!

7

Use Your Content to Make More Content

8

And Even More Content

9

Other Examples

• Interior Design Firm broadcasts their media mentions. (@MaryCookAssoc)

• Branding/Design firm posts completed jobs to their FB photo gallery. (@eWebSmart)

• Tax Consulting firm posts changes to laws & key cases. (@YCSTax)

• Web Design Firm uses Twitter to talk about industry trends, FB to talk to prospective employees! (@Orbiteers)

10

The Result

• Better search engine rankings and more traffic to your website

• People get to know more about you, your services and your results.

• When the time is right prospects call “ready-to-go”

• Get Referrals that are On Target

11

Find Out More

Brad Farris 773.282.7677

www.AnchorAdvisors.com

www.Twitter.com/blfarris

www.LinkedIn.com/in/BradFarris

www.YouTube.com/AnchorAdvisors

www.FaceBook.com/AnchorAdvisors

Find these Slides at www.slideshare.net/blfarris