8/10/2019 brad ambassador
1/14
PRESENTED BY
S.GOUTHAM
8/10/2019 brad ambassador
2/14
Brand ambassador (celebrity spokesman) is
a marketing term for a person employed by
an organization or company to promote its products or
services within the activity known as branding.
The brand ambassador is meant to embody
the corporate identity in appearance, attitude, values
and ethics
8/10/2019 brad ambassador
3/14
A Brand Ambassador is someone who, at the most
basic level, represents a brand in a positive way.
It is the duty of a Brand Ambassador to express the
message of a company to consumers or people whowould gain something from learning about the brand
being advertised.
A brand Ambassador can be thought of as a hybrid
between a Public Relation Representative and an HRRepresentative.
8/10/2019 brad ambassador
4/14
Tiger Woods- 55 MILLION- GOLF
LeBron James-53 MILLION- BASKETBALL
Roger Federer-52 MILLION- TENNIS
Kobe Bryant-31 MILLION- BASKET BALL Cristiano Ronaldo-28 MILLION- SOCCER
M.S.DHONI-26 MILLION- CRICKET
Sachin tendulkar-25 MILLION- CRICKET
Lionel Messi-23 MILLION- SOCCER
Usain Bolt-23 MILLION- ATHLETE
8/10/2019 brad ambassador
5/14
Sachin Tendulkar has been one of the biggest success
stories for a sportsman as a brand ambassador.
He endorsed several brands including Boost (1990
present), Pepsi (1992
2009), Action Shoes (1995
2000), MRF (19992009), Adidas (200010), Britannia
(200107), Fiat Palio (200103), TVS (200205),
Sunfeast (200713), Canon (200609), Airtel (2004
06), Reynolds (2007present), Sanyo BPL (2007present), Toshiba (2010present), Colgate-Palmolive,
Philips, VISA, Castrol India (201112), Ujala and
Coca-Cola (201113).
8/10/2019 brad ambassador
6/14
8/10/2019 brad ambassador
7/14
In 2000, he signed a 5-year, $105 million contract
extension with Nike. It was the largest endorsing deal
ever signed by an athlete at that time
Woods receives a percentage from the sales of Nike
Golf apparel, footwear, golf equipment, golf balls
8/10/2019 brad ambassador
8/14
James is currently locked into deals with companies
such as Nike, Coca Cola, McDonalds, Upper Deck,
and Dunkin Donuts.A good part of his endorsement
money comes from the Nike deal at an estimated $15
million per annum.
8/10/2019 brad ambassador
9/14
Federers biggest deal is with Nike, which pays him
more than $10 million annually.
His ace sponsor roster includes Gillette, Mercedes-Benz, Rolex
8/10/2019 brad ambassador
10/14
Bryant signed a 6-year contract with Adidas worth
approximately $48 million.
His first signature shoe was the Equipment KB
8 Bryant's other earlier endorsements included deals
with the Coca-Cola Company to endorse
their Sprite soft drink, appearing in advertisements
for McDonald's, promoting Spalding's new NBA
Infusion Ball, Upper Deck, Italian chocolate company
8/10/2019 brad ambassador
11/14
On September 15 of 2013, Cristiano Ronaldo signed
a new contract with Real Madrid, which will link him
with the club until 2018.
Under this new contract, Cristiano Ronaldo new
salary was set at 17 million euros (net) per season/year
and instantly made of Ronaldo the highest paid
footballer in Spain.
After having signed with Real Madrid in2009, Cristiano Ronaldo became one of the highest
paid soccer players in the World.
8/10/2019 brad ambassador
12/14
The Indian captain currently endorses 22 brands,
including PepsiCo, Reebok, Aircel, and Godrej.
MS Dhoni has signed a three-year endorsement deal
worth approximately Rs 2.1 billion ($ 42 million) with
a sports marketing agency. The deal surpasses the
three-year deal worth Rs 1.8 billion ($38 million) that
Sachin Tendulkar signed back in 2006.
8/10/2019 brad ambassador
13/14
Messi earns more than $20 million a year fromsponsors including Adidas, PepsiCo, Gillette and
Electronic Arts.
8/10/2019 brad ambassador
14/14
Boltsbiggest paycheck comes courtesy of Puma
Puma re-signed Bolt in 2010 to a deal worth $9 million
annually.
A massive Nike deal for a football or baseball player is$1 million.
Top Related